Vashti Bunyan
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-14
22,533
Social Media Followers
As of 2025-09-14
00:00:00
Hours Airplay
2025-12-07 11:02:31 UTC
Genres
Biography
Bunyan was born in South Tyneside in 1945 and she first took up the guitar while a student at the Ruskin School of Fine Art and Drawing. She was ultimately expelled at age 18 for spending too much time writing songs and not enough time painting. A bit of a free spirit even then, she took a trip to New York and, while there, fell under the spell of Bob Dylan's music, especially his album The Freewheelin' Bob Dylan. Once back in London, Bunyan was committed to a career in music, and through theatrical agent Monte Mackay she soon met Rolling Stones manager/producer Andrew Loog Oldham. In his recollections in 2007, he saw and heard in her the equivalent of Juliette Gréco, Marie Laforet, and Françoise Hardy, except that she was English -- he signed her to Decca Records and for her debut single brought her the Mick Jagger/Keith Richards-penned "Some Things Just Stick in Your Mind." The record earned little attention, and Bunyan moved to Columbia for the follow-up, "Train Song," released in May of 1966.
She moved into the orbit of Oldham's Immediate Records after its founding that year and recorded a brace of sides, mostly of her own music, none of which was issued commercially. She also cut one side with the Twice as Much (Immediate's answer to Simon & Garfunkel), entitled "The Coldest Night of the Year." The latter, with its Phil Spector-like production and beautiful harmonizing, showed off her singing at its most pop-oriented and commercial. Sometime after that, she left London in a horse-drawn wagon on a two-year journey into communal living in the Hebrides, with the ultimate goal of meeting folk icon Donovan on the Isle of Skye. She later chanced to cross paths with American producer Joe Boyd, who had made his name in London recording acts such as Pink Floyd and Fairport Convention. Throughout her travels Bunyan had continued writing songs, and in 1969 she teamed with Boyd to record her debut LP, the lovely Just Another Diamond Day, which included some assistance from such British folk notables as Simon Nicol and Dave Swarbrick from Fairport Convention, and the Incredible String Band's Robin Williamson. After completing the album she left for Ireland, dropping out of music to raise a family.
Long out of print and a highly prized collectible, Just Another Diamond Day was finally reissued on CD in the summer of 2000 and attracted an extraordinary amount of enthusiastic press, as well as something like the sales to match. In 2005 she returned with Lookaftering, a reference to her years "lookaftering" her family. The album appeared on Fat Cat's DiCristina imprint and featured artwork by Vashti's daughter. The release was followed by a series of performances that took her to New York City, among other international locales -- by that time, word had spread sufficiently about Bunyan as a rediscovered talent that the New York performance rated mention in The New York Times. In 2007, Fat Cat/DiCristina released Some Things Just Stick in Your Mind, a compilation of Vashti Bunyan's '60s Decca, Columbia, and Immediate recordings, plus a set of demos dating from 1964.
2008 saw the release of a feature documentary, Vashti Bunyan: From Here to Before and that same year she revealed in an interview that she had begun to write some new material. In 2014, she announced that she had completed her third album, entitled Heartleap. Self-recorded and produced, she announced that it would be her final album. Heartleap was released in October of 2014. In 2022, Bunyan published her memoir, Wayward: Just Another Life to Live. ~ Jason Ankeny & Bruce Eder, Rovi
Vashti Bunyan converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, FRANCE. Audience shape is male-leaning (51%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 3,607 avg views per post, with supportive conversation on Instagram. Shared audience with MOOG, ITV, Mixcloud underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 22,533 · Engagements 1,005 · Rate 4.5% Posts 218 · Views 3,607 · Avg Likes 1,005 · Avg Comments 43 · Avg Views 3,607 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 34% 35-44: 9% 45-64: 7% |
Largest: 18-24 (43%); next: 25-34 (34%) |
| Gender Split |
Female: 49% Male: 51% Non-binary/Other: 0% |
Skews male (51%) |
| Top Countries |
UNITED STATES (34%) BRAZIL (11%) FRANCE (5%) INDIA (4%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (34%), BRAZIL (11%), FRANCE (5%) |
| Platform Engagement | Instagram: 953 avg likes/post · Youtube: 3,607 avg views/post | Best reach: Youtube 3,607 avg views; best engagement: Instagram 953 avg likes |
Top Brand Affinities
MOOG
ITV
Mixcloud
Ableton
Flickr
Barbie
Tate Modern
Newdress
Amazon Music
Pro Tools
Spotify Music
Nixon
| Brand | Category | Score |
|---|---|---|
| MOOG | 26.26 | |
| ITV | 17.47 | |
| Mixcloud | 17.29 | |
| Ableton | 12.79 | |
| Flickr | 11.33 | |
| Barbie | 9.62 | |
| Tate Modern | 9.30 | |
| Newdress | 9.27 | |
| Amazon Music | 8.15 | |
| Pro Tools | 8.03 | |
| Spotify Music | 7.69 | |
| Nixon | 7.44 | |
| Hurley | 6.90 | |
| Kickstarter | 6.72 | |
| Maison Margiela | 6.37 | |
| Kodak | 6.07 | |
| SoundCloud | 5.72 | |
| SpeedPaint | 5.62 | |
| Tesco | 5.38 | |
| Polaroid | 5.34 | |
| Bethesda Softworks | 5.06 | |
| BBC | 5.02 | |
| Cartoon Network | 4.73 | |
| Paramount Pictures | 4.31 | |
| Coors | 3.90 | |
| Fallout | 3.75 | |
| Campari | 3.63 | |
| Pixar | 3.25 | |
| Philips | 3.05 | |
| Nickelodeon | 3.04 | |
| Aperol | 2.98 | |
| Columbia Pictures | 2.92 | |
| Boeing | 2.91 | |
| Fujifilm | 2.86 | |
| Nokia | 2.81 | |
| Urban Outfitters | 2.75 | |
| Emporium | 2.69 | |
| Skoda | 2.67 | |
| Showtime | 2.67 | |
| Tinder | 2.64 | |
| Beats Electronics | 2.60 | |
| Guinness | 2.58 | |
| Carhartt | 2.48 | |
| Sprite | 2.33 | |
| Bentley | 2.18 | |
| Coachella | 2.04 | |
| Snoopy And The Peanuts Gang | 2.04 | |
| Snickers | 1.99 | |
| Suzuki | 1.96 | |
| Amazon | 1.94 |
Official Profiles
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