Vargas & Lagola

Vargas & Lagola — pop artist from SE.

With prior writing credits as varied as Madonna, Katy Perry and Axwell Λ Ingrosso, Grammy award winning duo Salem Al Fakir & Vincent Pontare come practiced in…

Influence: 49.82% Fanbase: 18.89% Trending: 65.28% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Tele2 • 165.14% • Very Strong

As of 2025-09-12

40,095

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

2025-12-07 10:09:45 UTC

Genres

popswedish popindie poppopmainstream popalternativealternative

Biography

With prior writing credits as varied as Madonna, Katy Perry and Axwell Λ Ingrosso, Grammy award winning duo Salem Al Fakir & Vincent Pontare come practiced in the art of crafting music for the masses. Having experienced incredible success both domestically in Sweden and internationally courtesy of their production and song writing work, Vargas & Lagola marks a personalised spin on the act’s globally acclaimed skills. As one of several singles pegged for release with Sweden Music (the home of SeinaboSey and MagnusTheMagnus), the year ahead spells one of reckoning for this new force in alternative pop.

Top Brand Affinities

Report Date: 2025-09-12

Vargas & Lagola maintains consistent pull among 18-24 & 25-34 audiences across SWEDEN, UNITED STATES, MEXICO. The audience leans heavily male (69%), so brand cues around style and status perform well. The clearest reach is on Youtube with 3,134 avg views per post; Instagram functions as the community touchpoint. Affinity with Tele2, Nelly.com, Ericsson makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Vargas & Lagola score 2.44% — Strong bucket.

Brand: Tele2Brand: Nelly.comBrand: Ericsson

Followers:40,095

Engagements:978

Rate:2.4%

Posts:387

Avg Likes:971

Avg Comments:30

Avg Views:3,134

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 40,095 · Engagements 978 · Rate 2.4% Posts 387 · Views 3,134 · Avg Likes 971 · Avg Comments 30 · Avg Views 3,134	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 37% 35-44: 9% 45-64: 6%	Largest: 18-24 (44%); next: 25-34 (37%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	SWEDEN (27%) UNITED STATES (9%) MEXICO (5%) FRANCE (4%) BRAZIL (3%)	Top regions: SWEDEN (27%), UNITED STATES (9%), MEXICO (5%)
Platform Engagement	Instagram: 890 avg likes/post · Youtube: 3,134 avg views/post	Best reach: Youtube 3,134 avg views; best engagement: Instagram 890 avg likes

Top Brand Affinities

Tele2

Score: 165.14

Nelly.com

Score: 72.96

Ericsson

Score: 70.44

Tomorrowland

Score: 32.81

Warner Music

Score: 31.32

Pioneer

Score: 30.19

Mixcloud

Score: 23.07

Ableton

Score: 20.43

Trancefamily

Score: 20.27

MOOG

Score: 17.70

Gant

Score: 17.49

Pro Tools

Score: 12.78

Brand	Category	Score
Tele2		165.14
Nelly.com		72.96
Ericsson		70.44
Tomorrowland		32.81
Warner Music		31.32
Pioneer		30.19
Mixcloud		23.07
Ableton		20.43
Trancefamily		20.27
MOOG		17.70
Gant		17.49
Pro Tools		12.78
Sennheiser		11.13
SoundCloud		8.95
Acne Studios		8.44
Lollapalooza		8.06
Spotify Music		7.93
Amazon Music		7.63
Carlsberg		5.35
Beats Electronics		4.84
Pilsner Urquell		4.57
Husqvarna Motorcycles		4.53
Volvo		4.24
Coachella		4.18
iHeartRadio Music Awards		3.89
Aperol		3.18
MTV		3.15
NHL		2.88
Red Bull		2.77
Ferrari		2.34
Dr. Martens		2.30
IKEA		2.21
Tinder		2.04
musical.ly		2.03
H&M		2.03
ASOS		1.98
Sony		1.93
LEGOLAND		1.90
Coca-Cola		1.84
Fujifilm		1.83
Tesla Motors		1.75
GoPro		1.69
Jaguar		1.68
Maserati		1.64
Bugatti		1.63
Ray-Ban		1.63
ASICS		1.62
Pepsi		1.61
BBC		1.59
McLaren		1.54