Vanessa da Mata Brand Affinity ranks highest OSGEMEOS at 58.18% . Very Strong. Score DMDB 65.55% | Fanbase 53.51%

Vanessa da Mata — jazz & standards artist from BR.

Vanessa da Mata introduces her new project with the summer-themed single "Vem Doce." The song, produced in collaboration with Papatinho, blends genres like…

Vanessa da Mata

Recognizable

Country: BR | Gender: female | Artist ID: 11e81bca-94ea-8c74-8598-a0369fe50396

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Genres

jazz & standardsbossa novalatinmpbnova mpb

Influential: 65.55% Fanbase: 53.51% Trending: 71.56%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 58.18% • Very Strong

As of 2025-09-10

3,233,668

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.55% | Fanbase 53.51% | Trending 71.56% | CAREER STAGE: MAINSTREAM

Biography

Vanessa da Mata introduces her new project with the summer-themed single "Vem Doce." The song, produced in collaboration with Papatinho, blends genres like R&B, MPB, Jazz, and Pop, showcasing a smooth and rhythmic invitation that reflects the artist's current musical direction. This marks the first partnership between Vanessa and Papatinho, highlighting a moment of reconciliation in her music.

"Vem Doce" sets the tone for Vanessa da Mata's upcoming album, hinting at the diverse musical paths she may explore. The track's fusion of styles creates a warm and inviting atmosphere, emphasizing the artist's versatility and evolving sound.

Report Date: 2025-09-10

Vanessa da Mata draws 25-34 & 18-24 audiences and holds attention in BRAZIL, INDIA, INDONESIA. The skew is heavily female (57%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 7,824 avg views per post, with Instagram sustaining the conversation. Audience adjacency to OSGEMEOS, ChilliBeans, Lojas Renner makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Vanessa da Mata score 0.50% — Low bucket.

Brand: OSGEMEOSBrand: ChilliBeansBrand: Lojas Renner

Followers:3,233,668

Engagements:16,255

Rate:0.5%

Posts:6,313

Avg Likes:16,194

Avg Comments:427

Avg Views:7,824

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,233,668 · Engagements 16,255 · Rate 0.5% Posts 6,313 · Views 7,824 · Avg Likes 16,194 · Avg Comments 427 · Avg Views 7,824	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 35% 35-44: 16% 45-64: 8%	Largest: 25-34 (39%); next: 18-24 (35%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	BRAZIL (89%) INDIA (6%) INDONESIA (4%) PORTUGAL (2%) UNITED STATES (2%)	Top regions: BRAZIL (89%), INDIA (6%), INDONESIA (4%)
Platform Engagement	Instagram: 15,401 avg likes/post · Youtube: 7,824 avg views/post	Best reach: Youtube 7,824 avg views; best engagement: Instagram 15,401 avg likes

Top Brand Affinities

OSGEMEOS

Score: 58.18

ChilliBeans

Score: 25.19

Lojas Renner

Score: 14.77

Itaipava

Score: 13.69

Itaú

Score: 13.68

Riachuelo

Score: 11.22

Hering

Score: 11.19

Banco Bradesco

Score: 10.27

Havaianas

Score: 9.92

LATAM

Score: 7.83

Sarar

Score: 7.58

Amstel

Score: 7.10

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Top Brand Affinities

Brand	Category	Score
OSGEMEOS		58.18
ChilliBeans		25.19
Lojas Renner		14.77
Itaipava		13.69
Itaú		13.68
Riachuelo		11.22
Hering		11.19
Banco Bradesco		10.27
Havaianas		9.92
LATAM		7.83
Sarar		7.58
Amstel		7.10
Moda Praia		5.48
Pfizer		5.32
Eudora		5.14
Arezzo		4.00
Lollapalooza		3.14
NBC		2.98
Guinness		2.84
Heineken		2.55
Budweiser		2.43
Renault		1.91
Aperol		1.71
shein		1.65
SheInside		1.52
UFC		1.51
Spotify Music		1.43
Guess		1.31
Pixar		1.27
Ferrero		1.23
Oakley		1.12
musical.ly		1.12
DC Entertainment		1.08
Pandora		1.08
Airbnb		1.07
Vogue		1.06
Netflix		1.04
Ray-Ban		0.86
Coca-Cola		0.82
Nutella		0.77
Puma		0.76
Chevrolet		0.74
Beats Electronics		0.73
FIFA		0.70
MAC Cosmetics		0.70
Suzuki		0.70
Christian Dior		0.70
Zara		0.66
HBO		0.64
Honda		0.60