Vandelux
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
182,061
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:11:19 UTC
Genres
Biography
@vandeluxmusic
Vandelux speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, CANADA, UNITED KINGDOM. Composition is heavily male (69%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (4,116 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near SoulCycle, REVOLVE, West Elm, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 182,061 · Engagements 956 · Rate 0.5% Posts 620 · Views 7,837 · Avg Likes 880 · Avg Comments 55 · Avg Views 7,837 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 35% 35-44: 16% 45-64: 4% |
Largest: 25-34 (43%); next: 18-24 (35%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (40%) CANADA (10%) UNITED KINGDOM (6%) BRAZIL (5%) GERMANY (4%) |
Top regions: UNITED STATES (40%), CANADA (10%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 481 avg likes/post · Tiktok: 3,721 avg views/post · Youtube: 4,116 avg views/post | Best reach: Youtube 4,116 avg views; best engagement: Instagram 481 avg likes |
Top Brand Affinities
SoulCycle
REVOLVE
West Elm
Peloton
Free People
Madewell
Bonneville
Barstool Sports
Amazon Music
Delta
NORDSTROM
J.Crew
| Brand | Category | Score |
|---|---|---|
| SoulCycle | 25.62 | |
| REVOLVE | 18.99 | |
| West Elm | 15.14 | |
| Peloton | 14.92 | |
| Free People | 13.23 | |
| Madewell | 11.02 | |
| Bonneville | 10.74 | |
| Barstool Sports | 10.50 | |
| Amazon Music | 9.96 | |
| Delta | 9.64 | |
| NORDSTROM | 8.67 | |
| J.Crew | 8.58 | |
| Four Seasons | 7.92 | |
| Coors | 7.57 | |
| Anthropologie | 7.34 | |
| Pioneer | 7.30 | |
| The Ritz-Carlton | 7.17 | |
| Pacific Northwest Wonderland | 6.86 | |
| Ableton | 6.85 | |
| Jameson | 6.53 | |
| Acroyoga | 6.44 | |
| Steve Madden | 5.62 | |
| Summit Entertainment | 5.57 | |
| Moët & Chandon | 5.55 | |
| Aperol | 5.37 | |
| Verizon | 5.34 | |
| Bud Light | 5.20 | |
| Coachella | 5.02 | |
| Margaritaville | 5.02 | |
| Showtime | 4.58 | |
| Billabong | 4.48 | |
| Lululemon Athletica | 4.01 | |
| Oculus | 3.99 | |
| Abercrombie & Fitch | 3.86 | |
| TOM FORD | 3.84 | |
| NHL | 3.66 | |
| Taco Bell | 3.58 | |
| Budweiser | 3.48 | |
| Busch | 3.46 | |
| Leica | 3.41 | |
| ESPN | 3.37 | |
| Acura | 3.34 | |
| OLD NAVY | 3.33 | |
| Lollapalooza | 3.32 | |
| Tomorrowland | 3.29 | |
| Geocaching | 3.08 | |
| Airbnb | 3.07 | |
| NBC | 2.98 | |
| MTV | 2.94 | |
| Bellagio | 2.93 |
Official Profiles
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LoginArtist: Vandelux
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-28 04:00 UTC | Vandelux | Commodore Ballroom | Vancouver, Canada |
