Vance Joy Brand Affinity ranks highest Vegemite at 12.14% . Very Strong. Score DMDB 81.17% | Fanbase 71.65%

Vance Joy — pop artist from AU.

Vance Joy, born James Keogh, is an Australian indie folk singer/songwriter who began his music career in the late 2000s while studying law. Influenced by Bon…

Vance Joy

Superstar

Country: AU | Gender: male | Artist ID: 11e81bbc-3453-fa3e-b393-a0369fe50396

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Genres

poppopindie poprockmodern rockpop rockfolk & traditionalfolk-pop

Influential: 81.17% Fanbase: 71.65% Trending: 85.93%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Vegemite • 12.14% • Very Strong

As of 2025-09-10

1,543,368

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 81.17% | Fanbase 71.65% | Trending 85.93% | CAREER STAGE: SUPERSTAR

Biography

Vance Joy, born James Keogh, is an Australian indie folk singer/songwriter who began his music career in the late 2000s while studying law. Influenced by Bon Iver, he gained recognition in the Melbourne open-mic scene and decided to pursue music full-time. Taking on the stage name Vance Joy from a character in Peter Carey's novel Bliss, he released his debut EP God Loves You When You're Dancing, which included the popular single "Riptide." This led to a record deal with Atlantic Records, and his debut album Dream Your Life Away was released in September 2014, featuring hits like "Mess is Mine" and "Fire and the Flood."

In February 2018, Vance Joy released his second album, Nation of Two, which included singles such as "Lay It On Me" and "Saturday Sun." In 2021, he released the track "Missing Piece," which achieved x2 Platinum status in Australia and is part of his 2022 album, In Our Own Sweet Time. Vance Joy continues to tour internationally and build on his success in the indie folk music scene.

Report Date: 2025-09-10

Vance Joy commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, AUSTRALIA. With a heavily female (56%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (23,550 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Vegemite, Qantas, Lollapalooza points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Vance Joy score 0.36% — Low bucket.

Brand: VegemiteBrand: QantasBrand: Lollapalooza

Followers:1,543,368

Engagements:5,611

Rate:0.4%

Posts:1,521

Avg Likes:5,542

Avg Comments:72

Avg Views:32,459

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,543,368 · Engagements 5,611 · Rate 0.4% Posts 1,521 · Views 32,459 · Avg Likes 5,542 · Avg Comments 72 · Avg Views 32,459	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 27% 13-17: 8% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	UNITED STATES (24%) BRAZIL (13%) AUSTRALIA (7%) UNITED KINGDOM (5%) CANADA (4%)	Top regions: UNITED STATES (24%), BRAZIL (13%), AUSTRALIA (7%)
Platform Engagement	Instagram: 4,516 avg likes/post · Tiktok: 23,550 avg views/post · Youtube: 8,909 avg views/post	Best reach: Tiktok 23,550 avg views; best engagement: Instagram 4,516 avg likes

Top Brand Affinities

Vegemite

Score: 12.14

Qantas

Score: 8.74

Lollapalooza

Score: 7.34

Gillette

Score: 7.06

Free People

Score: 6.13

New Line Cinema

Score: 5.73

Kmart

Score: 5.19

Coachella

Score: 4.38

Anthropologie

Score: 4.34

Sunnies Studios

Score: 4.29

Abercrombie & Fitch

Score: 4.05

Verizon

Score: 3.99

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Top Brand Affinities

Brand	Category	Score
Vegemite		12.14
Qantas		8.74
Lollapalooza		7.34
Gillette		7.06
Free People		6.13
New Line Cinema		5.73
Kmart		5.19
Coachella		4.38
Anthropologie		4.34
Sunnies Studios		4.29
Abercrombie & Fitch		4.05
Verizon		3.99
Urban Outfitters		3.98
Holden		3.79
Heinz		3.68
American Eagle		3.60
Summit Entertainment		3.55
Showtime		3.55
Lululemon Athletica		3.45
Guinness		3.33
Dr. Martens		3.16
Budweiser		3.09
Lush		3.05
Polaroid		2.92
Kodak		2.76
ASOS		2.65
NBC		2.63
Tinder		2.53
Chrysler		2.38
Paramount Pictures		2.36
Target		2.35
Busch		2.30
Airbnb		2.29
Aperol		2.21
Fujifilm		2.14
Pepsi		2.14
Spotify Music		1.87
Forever 21		1.85
Costco		1.81
Chipotle Mexican Grill		1.71
Vans		1.69
HBO		1.67
Walt Disney		1.65
H&M		1.58
McLaren		1.58
Bellagio		1.54
Universal		1.51
The North Face		1.47
Walmart		1.45
Warner Bros		1.44