Valiant

Valiant — reggae artist from GB.

Valiant’s phenomenal rise in 2023 has seamlessly captivated a growing cult following. His artistry provides undiluted social commentary with his down-to-earth…

Influence: 55.19% Fanbase: 27.47% Trending: 69.05% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 17.74% • Very Strong

As of 2025-09-08

1,963,649

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:07:10 UTC

Genres

reggaedancehallothersworldwide

Biography

Valiant’s phenomenal rise in 2023 has seamlessly captivated a growing cult following. His artistry provides undiluted social commentary with his down-to-earth nature and jovial spirit, contagious amongst his peers and fans.

Valiant is, without doubt, the people’s choice and the brightest star to come from Jamaica in a generation.

“Music defines me. It is a language that I have spoken from a very tender age. To be honest, if it weren’t for music, I don’t know where exactly I would be. I chose music because it not only speaks life into me but also into my listeners”.

Top Brand Affinities

Report Date: 2025-09-08

Valiant connects with 18-24 & 25-34 audiences and shows durable traction across JAMAICA, UNITED STATES, UNITED KINGDOM. With a heavily male (62%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 450,334 avg views per post; Youtube adds dependable engagement depth. Overlap with True Religion, Palm Angels, Margaritaville highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Valiant moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Valiant score 2.88% — Strong bucket.

Brand: True ReligionBrand: Palm AngelsBrand: Margaritaville

Followers:1,963,649

Engagements:56,603

Rate:2.9%

Posts:882

Avg Likes:55,087

Avg Comments:563

Avg Views:597,534

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,963,649 · Engagements 56,603 · Rate 2.9% Posts 882 · Views 597,534 · Avg Likes 55,087 · Avg Comments 563 · Avg Views 597,534	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 37% 13-17: 7% 35-44: 4%	Largest: 18-24 (52%); next: 25-34 (37%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	JAMAICA (43%) UNITED STATES (32%) UNITED KINGDOM (6%) CANADA (3%) TRINIDAD & TOBAGO (2%)	Top regions: JAMAICA (43%), UNITED STATES (32%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 15,166 avg likes/post · Tiktok: 147,200 avg views/post · Youtube: 450,334 avg views/post	Best reach: Youtube 450,334 avg views; best engagement: Youtube 27,721 avg likes

Top Brand Affinities

True Religion

Score: 17.74

Palm Angels

Score: 15.68

Margaritaville

Score: 13.91

Clarks

Score: 13.69

boohoo

Score: 13.48

FashionNova

Score: 11.59

River Island

Score: 11.32

Vauxhall

Score: 11.11

Amazon Music

Score: 10.64

MISSGUIDED

Score: 10.39

Tory Burch

Score: 8.78

Hennessy

Score: 8.32

Brand	Category	Score
True Religion		17.74
Palm Angels		15.68
Margaritaville		13.91
Clarks		13.69
boohoo		13.48
FashionNova		11.59
River Island		11.32
Vauxhall		11.11
Amazon Music		10.64
MISSGUIDED		10.39
Tory Burch		8.78
Hennessy		8.32
ASOS		7.58
Alexander McQueen		7.18
JACQUEMUS		7.12
Aéropostale		6.70
Selfridges		6.70
Steve Madden		6.00
Forever 21		5.55
Iberostar Hotels & Resorts		5.35
Primark		4.91
shein		4.86
SoundCloud		4.79
Topshop		4.71
Smirnoff		4.62
Coach		4.37
iHeartRadio Music Awards		4.23
SheInside		4.08
Harrods		3.92
Timberland		3.79
TOM FORD		3.63
Polo Ralph Lauren		3.63
Urban Outfitters		3.61
OLD NAVY		3.45
MTV		3.38
New Balance		3.38
Colgate		3.25
BALMAIN		3.06
Christian Louboutin		2.97
Beats Electronics		2.88
Moschino		2.87
Fenty beauty		2.61
GIVENCHY		2.58
Versace		2.53
Hollister Co		2.43
Spotify Music		2.39
Dolce & Gabbana		2.31
Sneakerhead		2.07
Kodak		2.06
Bershka		2.03