UZ - Score DMDB 54.71% | Fanbase 39.16% | Trending 62.48%. 89% Brand Score for iHeartRaves

UZ — hip-hop & rap artist from US.

French-born producer UZ is a leading light of trap electronic music alongside Baauer & Flosstradamus. An influential tastemaker with nearly 200 releases to his…

Influence: 54.71% Fanbase: 39.16% Trending: 62.48% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 88.76% • Very Strong

As of 2025-09-08

39,178

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:37:57 UTC

Genres

hip-hop & rapelectronic traphip-hop/raptraptrap/future basselectronicelectronicvapor twitchbass trapdancetraprunlatinlatin

Biography

French-born producer UZ is a leading light of trap electronic music alongside Baauer & Flosstradamus. An influential tastemaker with nearly 200 releases to his name, UZ first exploded onto SoundCloud in 2012 via his ‘Trap Shit’ series, 25 genre-defining trap classics, and subsequently released other heavyweight releases such as 'Ball Trap Muzic Vol. 1' compilation commissioned by Redbull Studios, and billboard charting (#24) debut album "Layers”. His discography also features many singles and collaborations with major pop, rap and electronic artists, including T-Pain, Ice Cube, Trae Tha Truth, Problem, Elliphant, OG Maco, Flosstradamus, Zeds Dead, DJ Shadow among others.

UZ has performed at every global music festival, including Coachella, Sonar, EDC Las Vegas and Ultra Music Festival, in addition to headlining tours around the world.

After years behind the mask, in 2017 UZ unmasked himself as producer and DJ Troubl, famous as two time DJ world champion, and for his belatedly Stones Throw-approved Quasimoto/Madlibmixtape A Journey Into Fresh Diggin: Quasimoto Meets Himself.

Today, UZ remains an active voice in trap & bass via his speaker-rattling live sets and his label,Quality Goods Records. Since launching in April 2016, the label has discovered breakout artistsincluding SAYMYNAME, Oski, Ian Munro, Nitti Gritti, ATLiens, Rome In Silver, to name only a few....

Top Brand Affinities

Report Date: 2025-09-08

UZ maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, CANADA, AUSTRALIA. The audience leans heavily male (82%), so brand cues around style and status perform well. The clearest reach is on Instagram with 403 avg likes per post; Instagram functions as the community touchpoint. Affinity with iHeartRaves, Phase One, Ableton makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist UZ score 1.03% — Moderate bucket.

Brand: iHeartRavesBrand: Phase OneBrand: Ableton

Followers:39,178

Engagements:403

Rate:1.0%

Posts:92

Avg Likes:403

Avg Comments:39

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 39,178 · Engagements 403 · Rate 1.0% Posts 92 · Views 0 · Avg Likes 403 · Avg Comments 39 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 52% 18-24: 27% 35-44: 17% 45-64: 3%	Largest: 25-34 (52%); next: 18-24 (27%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (56%) CANADA (4%) AUSTRALIA (4%) INDIA (3%) MEXICO (3%)	Top regions: UNITED STATES (56%), CANADA (4%), AUSTRALIA (4%)
Platform Engagement	Instagram: 403 avg likes/post	best engagement: Instagram 403 avg likes

Top Brand Affinities

iHeartRaves

Score: 88.76

Phase One

Score: 84.04

Ableton

Score: 63.18

Pioneer

Score: 48.19

Mixcloud

Score: 45.17

Akai

Score: 35.59

Trancefamily

Score: 31.22

Launchpad

Score: 25.47

SoundCloud

Score: 22.81

Live Nation

Score: 20.21

MOOG

Score: 16.92

Tomorrowland

Score: 14.83

Brand	Category	Score
iHeartRaves		88.76
Phase One		84.04
Ableton		63.18
Pioneer		48.19
Mixcloud		45.17
Akai		35.59
Trancefamily		31.22
Launchpad		25.47
SoundCloud		22.81
Live Nation		20.21
MOOG		16.92
Tomorrowland		14.83
Beats Electronics		12.27
Coachella		11.33
Amazon Music		9.69
Sennheiser		9.38
Pro Tools		9.32
Vapelyfe		7.63
Jagermeister		6.12
Lollapalooza		5.92
Bud Light		5.76
Jameson		5.68
Spotify Music		5.63
Taco Bell		5.33
Stüssy		4.46
Need for Speed		4.43
Grand Theft Auto		4.26
Carhartt		4.09
Supreme		3.88
Hennessy		3.80
Red Bull		3.72
Coors		3.62
Fallout		3.59
Monster Beverage		3.52
Mortal Kombat		3.51
Sneakerhead		3.38
Acura		3.19
Comedy Central		3.12
Mulberry		3.08
Gundam		3.08
NFL		2.98
Kodak		2.94
MTV		2.93
Vans		2.80
Emporium		2.76
Los Angeles Lakers		2.75
NHL		2.67
Matrix		2.67
Budweiser		2.54
Nickelodeon		2.51