Utah Saints
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
27,597
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 14:44:37 UTC
Genres
Biography
The world renowned duo have released 9 Top 40 UK hits, 4 of which hit the Top 10, and sold over 2 million records worldwide (equivalent to 800m+ streams).
Precariously walking the tightrope between genres and also between the underground and the mainstream, Utah Saints roots are in electronic dance music, having met in a club in Leeds at the beginning of the rave movement in the UK and establishing themselves as pioneers of sampling in dance music.
Alongside this success, they set up and promoted award winning and legendary club nights The Gallery and SugarBeatClub and have recorded and presented shows for BBC Radio 1, Kiss and Ministry of Sound.
Utah Saints are still very much at the top of their game and are out dj’ing regularly each month as well as curating festival stages and putting on an eclectic range of nights. They have played alongside everyone from DJ Zinc to Justice, Zane Lowe to A-Trak, Friendly Fires to Boys Noize and U2 to Public Enemy.
Recent accolades include being listed in Rolling Stone in 2022 as one of the 200 Greatest Dance Songs of All Time with Something Good.
"Utah Saints - Legends in the game " - Zane Lowe - Apple Music
“Two of the most clued up DJs I have ever met” iDJ magazine
“The first true Stadium House band” – The KLF
"These guys invented rave" - Annie Mac BBC Radio 1
“Dance legends” - NME
Utah Saints is already in the conversation with 35-44 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, IRAN. The audience is heavily male (81%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (4,740 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Mixcloud, Pioneer, Ableton points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 27,597 · Engagements 245 · Rate 0.9% Posts 903 · Views 5,828 · Avg Likes 233 · Avg Comments 17 · Avg Views 5,828 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 34% 25-34: 33% 45-64: 20% 18-24: 14% |
Largest: 35-44 (34%); next: 25-34 (33%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED KINGDOM (26%) UNITED STATES (23%) IRAN (5%) AUSTRALIA (4%) CANADA (4%) |
Top regions: UNITED KINGDOM (26%), UNITED STATES (23%), IRAN (5%) |
| Platform Engagement | Instagram: 114 avg likes/post · Tiktok: 1,088 avg views/post · Youtube: 4,740 avg views/post | Best reach: Youtube 4,740 avg views; best engagement: Instagram 114 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Ableton
MOOG
Trancefamily
Akai
Sennheiser
ITV
Morrisons
Vauxhall
Akg
SoundCloud
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 155.75 | |
| Pioneer | 71.19 | |
| Ableton | 51.24 | |
| MOOG | 48.70 | |
| Trancefamily | 40.55 | |
| Akai | 36.44 | |
| Sennheiser | 20.15 | |
| ITV | 18.51 | |
| Morrisons | 18.07 | |
| Vauxhall | 17.10 | |
| Akg | 16.98 | |
| SoundCloud | 16.38 | |
| Amazon Music | 15.83 | |
| ASDA | 14.65 | |
| Waitrose | 13.81 | |
| Sainsbury's | 13.56 | |
| Pro Tools | 12.76 | |
| Fred Perry | 12.46 | |
| Deliveroo | 11.90 | |
| Beats Electronics | 10.82 | |
| All Saints | 10.31 | |
| British Airways | 10.31 | |
| Marks & Spencer | 10.05 | |
| Tate Modern | 9.86 | |
| Carlsberg | 9.57 | |
| Kickstarter | 8.90 | |
| BBC | 8.87 | |
| Easyjet | 8.53 | |
| Vivienne Westwood | 8.16 | |
| Costa Coffee | 7.98 | |
| DeLorean Motor Company | 7.92 | |
| Tomorrowland | 7.67 | |
| Spotify Music | 7.52 | |
| Atmos | 7.31 | |
| Selfridges | 7.30 | |
| Jagermeister | 6.48 | |
| Guinness | 6.31 | |
| Tesco | 6.11 | |
| ALDI | 6.00 | |
| Columbia Pictures | 5.94 | |
| Warner Bros | 5.09 | |
| Pilsner Urquell | 4.72 | |
| Baileys | 4.42 | |
| Sega | 4.36 | |
| Haribo | 4.33 | |
| Emporium | 4.04 | |
| Lego | 3.95 | |
| Stüssy | 3.92 | |
| Aston Martin | 3.70 | |
| Showtime | 3.54 |
Official Profiles
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LoginArtist: Utah Saints
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-14 03:30 UTC | Utah Saints | The Brickyard | Carlisle, United Kingdom | |
| 2026-02-15 03:30 UTC | Utah Saints | Pop Recs | Sunderland, United Kingdom | |
| 2026-03-07 03:30 UTC | Utah Saints | Ku Bar | Stockton-on-Tees, United Kingdom | |
| 2026-04-04 02:30 UTC | Utah Saints | Social | Hull, United Kingdom | |
| 2026-04-11 02:30 UTC | Utah Saints | Bootleg Social | Blackpool, United Kingdom | |
| 2026-04-12 02:30 UTC | Utah Saints | The Sugarmill | Stoke-on-Trent, United Kingdom |
