Usher Brand Affinity ranks highest Kurt Geiger at 26.88% . Very Strong. Score DMDB 83.66% | Fanbase 84.72%

Usher — pop artist from US.

Usher, born Usher Terry Raymond IV in Dallas, rose to prominence in the mid-'90s R&B scene, transitioning from a church choir singer to a major-label artist.…

Usher

Superstar

Country: US | Gender: male | Artist ID: 11e81bbc-0248-2948-b309-a0369fe50396

Find Artist

Genres

popdance poppopmainstream popr&b, funk & soulr&burban contemporaryr&b/soulcontemporary r&bhip-hop & raprapatl hip hopsouth carolina hip hop

Influential: 83.66% Fanbase: 84.72% Trending: 83.13%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Kurt Geiger • 26.88% • Very Strong

As of 2025-09-10

29,304,866

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 83.66% | Fanbase 84.72% | Trending 83.13% | CAREER STAGE: SUPERSTAR

Biography

Usher, born Usher Terry Raymond IV in Dallas, rose to prominence in the mid-'90s R&B scene, transitioning from a church choir singer to a major-label artist. His breakthrough came with his self-titled debut album in 1994, followed by successful releases such as My Way (1997) and the Grammy-winning Confessions (2004). Usher's career continued with albums like Here I Stand (2008) and Looking 4 Myself (2012), as well as ventures into acting and television, including a coaching role on The Voice.

Throughout his career, Usher has maintained a strong presence in the music industry, collaborating with various artists and releasing successful singles like "Yeah!" and "Climax." His later works include albums such as Hard II Love (2016) and "A" (2018), leading up to his ninth album, Coming Home (2024), released after completing a Las Vegas residency. Usher's versatile voice and enduring impact on R&B have solidified his status as a prominent figure in the genre.

Report Date: 2025-09-10

Usher stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The profile is female-leaning (51%), and content lands hardest on Tiktok, where posts average 254,050 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Kurt Geiger, Selfridges, SUSHISAMBA, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Usher a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Usher score 0.26% — Low bucket.

Brand: Kurt GeigerBrand: SelfridgesBrand: SUSHISAMBA

Followers:29,304,866

Engagements:77,293

Rate:0.3%

Posts:1,254

Avg Likes:74,250

Avg Comments:1,301

Avg Views:285,765

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 29,304,866 · Engagements 77,293 · Rate 0.3% Posts 1,254 · Views 285,765 · Avg Likes 74,250 · Avg Comments 1,301 · Avg Views 285,765	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 35% 35-44: 8% 13-17: 6%	Largest: 18-24 (49%); next: 25-34 (35%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED STATES (33%) BRAZIL (8%) UNITED KINGDOM (5%) INDIA (5%) PHILIPPINES (3%)	Top regions: UNITED STATES (33%), BRAZIL (8%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 45,048 avg likes/post · Tiktok: 254,050 avg views/post · Youtube: 31,715 avg views/post	Best reach: Tiktok 254,050 avg views; best engagement: Instagram 45,048 avg likes

Top Brand Affinities

Kurt Geiger

Score: 26.88

Selfridges

Score: 24.72

SUSHISAMBA

Score: 22.23

River Island

Score: 21.35

boohoo

Score: 19.27

MISSGUIDED

Score: 18.08

Score: 16.65

ASOS

Score: 14.38

Marks & Spencer

Score: 13.09

Nakd

Score: 11.65

Emirates Airlines

Score: 10.97

Nasty Gal

Score: 10.61

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Kurt Geiger		26.88
Selfridges		24.72
SUSHISAMBA		22.23
River Island		21.35
boohoo		19.27
MISSGUIDED		18.08
Next		16.65
ASOS		14.38
Marks & Spencer		13.09
Nakd		11.65
Emirates Airlines		10.97
Nasty Gal		10.61
JACQUEMUS		10.43
All Saints		10.29
Accor Hotels		10.08
Topshop		8.43
Harrods		8.27
Steve Madden		8.22
Loewe		7.18
Vauxhall		6.89
KARL LAGERFELD		6.73
Alexander McQueen		6.53
Bobbi Brown Cosmetics		6.50
Christian Louboutin		6.31
Vivienne Westwood		6.06
OOTD Magazine		5.89
BALMAIN		5.87
Jimmy Choo		5.78
Primark		5.68
Bath & Body Works		5.24
Coach		5.03
NARS Cosmetics		5.00
Dsquared		5.00
NORDSTROM		4.65
TOM FORD		4.62
Bershka		4.46
Dr. Martens		4.31
NBC		4.15
FashionNova		3.93
UGG		3.92
Miu Miu		3.90
Urban Outfitters		3.90
LEGOLAND		3.89
Pull&Bear		3.87
Stradivarius		3.74
MTV		3.72
Hennessy		3.51
Marc Jacobs		3.48
Valentino		3.39
Hermès		3.37