Us the Duo

Us the Duo — pop artist from US.

When Michael & Carissa Alvarado met in 2012, they had no idea their romantic relationship would eventually turn into the pop-duo musical sensation known as Us…

Influence: 60.03% Fanbase: 51.89% Trending: 64.09% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

2,386,599

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-29 01:32:07 UTC

Genres

poppopviral popneo mellowindiecousticamainstream poprockpop rockfolk & traditionalfolk-pop

Biography

When Michael & Carissa Alvarado met in 2012, they had no idea their romantic relationship would eventually turn into the pop-duo musical sensation known as Us The Duo. These two multi-instrumentalists and singers went from sharing half-faced singing videos on the internet to performing around the world, supporting speakers and artists such as Oprah Winfrey, Pentatonix, and Tori Kelly. Their love of songwriting has led to 5 original album releases, over 100 million Spotify streams and a major feature in the Golden Globe Nominated film,“The Book of Life”. When the band isn’t putting together innovative ad campaigns for brands such as Amazon, AT&T, Target, and MGM Resorts, they are continually creating music videos (over 200+ million views) for their loyal social media fanbase of over 7 million followers. Now, they’ve begun their biggest adventure yet with the arrival of their new baby girl, Xyla. For continual snapshots of their daily family life and musical creations, be sure to visit @UsTheDuo on social media.

Top Brand Affinities

Report Date: 2025-09-09

Us the Duo performs best with fans in the 18-24 range, concentrated in UNITED STATES, PHILIPPINES, BRAZIL. Audience composition is heavily female (67%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 255,850 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward leading lifestyle names, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Us the Duo is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Us the Duo score 0.14% — Low bucket.

Followers:2,386,599

Engagements:3,279

Rate:0.1%

Posts:515

Avg Likes:3,045

Avg Comments:54

Avg Views:277,331

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,386,599 · Engagements 3,279 · Rate 0.1% Posts 515 · Views 277,331 · Avg Likes 3,045 · Avg Comments 54 · Avg Views 277,331	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 24% 13-17: 9% 35-44: 2%	Largest: 18-24 (63%); next: 25-34 (24%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (21%) PHILIPPINES (15%) BRAZIL (13%) AUSTRALIA (4%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (21%), PHILIPPINES (15%), BRAZIL (13%)
Platform Engagement	Tiktok: 255,850 avg views/post · Youtube: 21,481 avg views/post	Best reach: Tiktok 255,850 avg views; best engagement: Tiktok 2,575 avg likes