Upsahl

Upsahl

Country: US | Gender: female

Influence: 59.52% Fanbase: 43.00% Trending: 67.78% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

329,185

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-29 04:05:09 UTC

Genres

poppopindie poptimismsocial media popmodern indie popindie popmainstream poprockmodern rockalternativealt zalternativeelectronicelectropop

Biography

Hailed by SPIN as “one of the most exciting new voices in music right now,” UPSAHL proved a teenage sensation in her native Arizona. Her enigmatic and endearing style – showcased on her 2021 debut album, Lady Jesus, and her RIAA Gold-certified, top trending TikTok favorites, “DRUGS” and “People I Don’t Like” – has earned her more than 700M worldwide streams to date, tens of millions of multiplatform views, and critical applause from such high profile outlets as NYLON, V Magazine, PAPER, Billboard, Consequence of Sound, and Alternative Press. What’s more, UPSAHL’s gift for brazenly irresistible songcraft has seen her writing pop hits for such stars as Dua Lipa (featured on 2020’s RIAA Platinum-certified, GRAMMY® Award-winning album, Future Nostalgia), Demi Lovato, Madison Beer, Mike Shinoda, GAYLE, Dove Cameron, LE SSERAFIM, Alan Walker, and Reneé Rapp. Known as a gifted live performer, UPSAHL has headlined sold-out shows around the world, lit up international festivals such as Lollapalooza, Outside Lands, France’s Rock en Seine, and the UK’s legendary Reading/Leeds, made high profile TV appearances on CBS’ The Late Show with Stephen Colbert and The Late Late Show with James Corden, and shared stages with Melanie Martinez, Tove Lo, Madison Beer, Yungblud, and FLETCHER.

Upsahl Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Upsahl has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily female (61%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 3,660 avg views per post, and Youtube keeps engagement compounding. Audience overlap with leading lifestyle names signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Upsahl score 0.17%Low bucket.
Followers:329,185
Engagements:561
Rate:0.2%
Posts:558
Views:3,660
Avg Likes:527
Avg Comments:22
Avg Views:3,660

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 329,185 · Engagements 561 · Rate 0.2%
Posts 558 · Views 3,660 · Avg Likes 527 · Avg Comments 22 · Avg Views 3,660
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 61%
25-34: 22%
13-17: 10%
35-44: 5%
Largest: 18-24 (61%); next: 25-34 (22%)
Gender Split Female: 61%
Male: 39%
Non-binary/Other: 0%
Skews female (61%)
Top Countries UNITED STATES (28%)
BRAZIL (8%)
UNITED KINGDOM (5%)
FRANCE (4%)
MEXICO (4%)
Top regions: UNITED STATES (28%), BRAZIL (8%), UNITED KINGDOM (5%)
Platform Engagement Instagram: 0 avg likes/post · Youtube: 3,660 avg views/post Best reach: Youtube 3,660 avg views; best engagement: Youtube 527 avg likes

Top Brand Affinities

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Brand Category Score
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Official Profiles

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Artist: Upsahl

Date Range: 2025-12-29 → 2025-12-29
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

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Date/Time (UTC) Event Venue Location Tickets
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