Upchurch Brand Affinity ranks highest Ariat at 37.96% . Very Strong. Score DMDB 64.02% | Fanbase 51.34%

Upchurch — country artist from US.

Ryan E. Upchurch, also known as "the holler boy," is an American country music artist. Born on May 24, 1991, in Cheatham County, Tennessee, Upchurch gained…

Upchurch

Recognizable

Country: US | Gender: male | Artist ID: 11e81bba-4a98-860e-81ed-a0369fe50396

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Genres

countrycontemporary countryredneckcountryhip-hop & raphip-hop/rapcountry rapcontemporary hip hop

Influential: 64.02% Fanbase: 51.34% Trending: 70.35%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 37.96% • Very Strong

As of 2025-09-10

4,231,601

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 64.02% | Fanbase 51.34% | Trending 70.35% | CAREER STAGE: MAINSTREAM

Biography

Ryan E. Upchurch, also known as "the holler boy," is an American country music artist. Born on May 24, 1991, in Cheatham County, Tennessee, Upchurch gained popularity for his unique blend of country and rap music. He began his music career in 2014 and has since released multiple albums and singles, garnering a dedicated fan base. Upchurch continues to tour and create music, maintaining a strong presence in the country music scene.

Report Date: 2025-09-10

Upchurch cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, CANADA, UNITED KINGDOM. A heavily male (69%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 41,108 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ariat, RAM Trucks, Arctic Cat, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Upchurch score 0.22% — Low bucket.

Brand: AriatBrand: RAM TrucksBrand: Arctic Cat

Followers:4,231,601

Engagements:9,350

Rate:0.2%

Posts:2,844

Avg Likes:8,056

Avg Comments:1,651

Avg Views:41,108

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,231,601 · Engagements 9,350 · Rate 0.2% Posts 2,844 · Views 41,108 · Avg Likes 8,056 · Avg Comments 1,651 · Avg Views 41,108	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 32% 35-44: 15% 13-17: 6%	Largest: 18-24 (41%); next: 25-34 (32%)
Gender Split	Female: 32% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (92%) CANADA (2%) UNITED KINGDOM (2%) AUSTRALIA (1%) BRAZIL (0%)	Top regions: UNITED STATES (92%), CANADA (2%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 4,329 avg likes/post · Youtube: 41,108 avg views/post	Best reach: Youtube 41,108 avg views; best engagement: Instagram 4,329 avg likes

Top Brand Affinities

Ariat

Score: 37.96

RAM Trucks

Score: 34.17

Arctic Cat

Score: 31.27

GMC

Score: 31.14

Kenworth

Score: 28.47

Magnaflow

Score: 23.72

Tagaz

Score: 22.38

Miller Lite

Score: 21.86

Bud Light

Score: 18.23

Dodge

Score: 14.80

Hoonigan

Score: 14.26

Pontiac

Score: 13.79

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Top Brand Affinities

Brand	Category	Score
Ariat		37.96
RAM Trucks		34.17
Arctic Cat		31.27
GMC		31.14
Kenworth		28.47
Magnaflow		23.72
Tagaz		22.38
Miller Lite		21.86
Bud Light		18.23
Dodge		14.80
Hoonigan		14.26
Pontiac		13.79
Crown Royal		12.87
Chevrolet		11.85
Jeep		11.53
Ford		11.32
Carhartt		10.00
Coors		9.25
Stihl		8.96
Gerber		7.34
Harley-Davidson		7.27
Isuzu		6.36
Busch		6.01
MamaBear		5.47
Monster Beverage		5.00
Walmart		4.88
Cadillac		4.87
Margaritaville		4.60
Budweiser		4.52
The Home Depot		4.43
Under Armour		4.32
Chrysler		4.30
Acura		4.10
Scion		4.02
Oakley		3.97
Honda		3.55
Jack Daniels		3.54
Jaguar		3.48
Taco Bell		3.48
Yamaha		3.31
Gatorade		3.06
Subaru		3.02
WWE		3.01
Suzuki		2.93
NHL		2.80
Mitsubishi		2.73
Toyota		2.65
Hot Wheels		2.60
Mazda		2.53
Nissan		2.33