Unwritten Law
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-17
57,471
Social Media Followers
As of 2025-09-17
00:00:00
Hours Airplay
2025-12-07 10:06:00 UTC
Genres
Biography
Unwritten Law were formed in the early '90s by drummer Wade Youman. After a few different iterations in its lineup, the band eventually coalesced around vocalist Scott Russo, guitarists Rob Brewer and Steve Morris, bassist John Bell, and Youman. After releasing their debut, Blue Room, on Red Eye Records, Unwritten Law toured America several times but grew frustrated by the lack of distribution of their records. They eventually signed to Epic, which re-released Blue Room and issued their second album, Oz Factor, in 1996. The following year, the group jumped to Interscope and recorded its self-titled third LP in 1998. Just before its release in June of that year, Bell left and was replaced by Sprung Monkey's Pat Kim. Unwritten Law spawned a few scene hits, like "Lonesome" and "Cailin," and reached number 16 on Billboard's Top Heatseekers chart. In early 2002, the band issued its fourth full-length, the less punk, more hard rock Elva. The single "Seein' Red" was a hit on MTV's TRL and mainstream radio charts.
Before the year came to a close, Unwritten Law inked a major deal with Lava Records. The largely acoustic Music in High Places followed in early 2003. Recorded on location in Yellowstone National Park, the album was part of VH1's Music from High Places series, a sort of National Geographic Explorer for the Warped Tour set. Shortly after, as the band started recording its fifth studio effort, Tony Palermo (Pulley, the Jealous Sound) replaced founding drummer Youman. The Sean Beavan-produced Here's to the Mourning followed in February 2005, featuring the single "Save Me," which also garnered the band another radio hit. A month later during a tour with Sum 41, Rob Brewer was ejected from the band after an on-stage altercation with Russo. They decided to continue as a four-piece instead of replacing him.
Unwritten Law's installment for the 20th Century Masters - The Millennium Collection series was issued in fall 2006 by their former label, Interscope, a curious move considering the band was due to release its own greatest-hits compilation, The Hit List (which included various re-recordings and a new song), in early January 2007.
The following year, Palermo left Unwritten Law and joined Papa Roach. He was replaced by Dylan Howard. The band continued touring and released Live and Lawless in late 2008. After a few years of silence, Swan, the group's sixth studio album, arrived in 2011 on Suburban Noize Records. While touring behind the album, Steve Morris and Pat Kim left the band and were replaced by Derik Envy and Kevin Besignano. Their stint was also short-lived, as they too parted ways after the reconciliatory return of Youman. The band recruited Jonny Grill and Chris Lewis to fill out the quartet in 2013. In 2016 the band released another acoustic collection, the 13-track Acoustic, which included a cover of a John Legend/MSTRKRFT song, as well as a new track, "Belongs to You." The band inked a deal with Cleopatra ahead of the arrival of their long-awaited seventh long-player, 2022's The Hum. ~ John Bush & Neil Z. Yeung, Rovi
Unwritten Law reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, AUSTRALIA. The demographic tilt is heavily male (69%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 7,805 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Ampeg, Live Nation, Virgin Australia suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 57,471 · Engagements 514 · Rate 0.9% Posts 634 · Views 7,805 · Avg Likes 508 · Avg Comments 24 · Avg Views 7,805 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 40% 35-44: 12% 13-17: 3% |
Largest: 18-24 (41%); next: 25-34 (40%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (46%) BRAZIL (9%) AUSTRALIA (7%) CANADA (5%) MEXICO (3%) |
Top regions: UNITED STATES (46%), BRAZIL (9%), AUSTRALIA (7%) |
| Platform Engagement | Instagram: 433 avg likes/post · Youtube: 7,805 avg views/post | Best reach: Youtube 7,805 avg views; best engagement: Instagram 433 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Virgin Australia
Marshall
Vegemite
Volcom
Qualcomm
Qantas
Pro Tools
Amazon Music
DC Shoes
Coors
| Brand | Category | Score |
|---|---|---|
| Ampeg | 41.53 | |
| Live Nation | 40.90 | |
| Virgin Australia | 35.01 | |
| Marshall | 24.64 | |
| Vegemite | 17.00 | |
| Volcom | 15.16 | |
| Qualcomm | 14.01 | |
| Qantas | 13.43 | |
| Pro Tools | 11.96 | |
| Amazon Music | 9.76 | |
| DC Shoes | 9.25 | |
| Coors | 9.14 | |
| Hot Topic | 8.58 | |
| Jameson | 8.52 | |
| Monster Beverage | 8.30 | |
| Hurley | 8.02 | |
| FOX | 7.29 | |
| DeLorean Motor Company | 7.27 | |
| Kmart | 7.24 | |
| Nixon | 7.18 | |
| Billabong | 6.81 | |
| Holden | 6.68 | |
| NHL | 6.62 | |
| iHeartRadio Music Awards | 6.50 | |
| Quiksilver | 6.21 | |
| Columbia Pictures | 6.19 | |
| Bud Light | 6.15 | |
| Alpinestars | 5.77 | |
| Comedy Central | 5.65 | |
| Taco Bell | 5.64 | |
| Vans | 5.57 | |
| Spotify Music | 5.28 | |
| Coachella | 5.16 | |
| MTV | 5.11 | |
| ESPN | 4.95 | |
| Sunnies Studios | 4.73 | |
| The Home Depot | 4.58 | |
| Paramount Pictures | 4.51 | |
| Kickstarter | 4.45 | |
| Harley-Davidson | 4.41 | |
| Verizon | 4.22 | |
| Hot Wheels | 4.18 | |
| Mortal Kombat | 4.14 | |
| Sega | 4.06 | |
| WWE | 3.99 | |
| FedEx | 3.99 | |
| NFL | 3.97 | |
| Los Angeles Lakers | 3.94 | |
| Budweiser | 3.81 | |
| Uber | 3.79 |
Official Profiles
Login to view Contact
LoginArtist: Unwritten Law
The map shows every radio station that aired Unwritten Law today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-26)
Total: 415,729
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
322,165 | 77.49% |
| [+] |
|
93,564 | 22.51% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















