Unheilig

Unheilig

Country: DE

Influence: 55.26% Fanbase: 42.13% Trending: 61.82% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sinn • 45.64% • Very Strong

As of 2025-09-08

101,363

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:07:04 UTC

Genres

popgerman poprockrockgerman rockdark rockalternative rockpop rockeuropeanneue deutsche hartemetalgerman metal

Biography

The German industrial/gothic rock band Unheilig (which in German means "Unholy") formed in 1999 and quickly released their first single, "Sage Ja!," that same year. Initially signed to the Bloodline label, the group -- including Grant Stevens, José Alvarez-Brill, and Der Graf -- followed its debut club hit with a full-length offering in 2001 titled Phosphor. The success of the single and the album helped land Unheilig slots on their genre's festival circuit, including Zillo Open Air and the Doomsday Festival, but the trio members would soon find themselves back at work on new studio material, which resulted in 2002's Christmas album Frohes Fest and 2003's Das 2. Gebot. Unheilig built on their momentum by releasing another EP in 2003, as well as taking their sound to the audiences of Europe, which led to remixing projects and appearances on video game soundtracks.

Their fourth album, Zelluloid, was released in 2004, and the band followed this up with another successful tour, which led to the necessity of a live album. That collection, Gastspiel, hit shops at the start of 2005. A DVD release soon followed, and by 2006 Unheilig were back in the shops with not one but two releases -- a studio record, Moderne Zeiten, and a live offering, Goldene Zeiten. In 2008, Unheilig released their eighth album, Puppenspiel. Festival appearances and tours followed, and Puppenspiel got a re-release as a "Touring Edition" with bonus tracks.

In 2010, the band scored its first number one in its home country when Große Freiheit topped the German charts. Released in February of that year, it claimed the top spot for 23 non-consecutive weeks, a record for a German artist at the time. (Große Freiheit was also made available as a "Fanbox Edition" box set, which included a flag and a book written by Der Graf detailing the making of the album.) A live album followed before Unheilig released Lichter der Stadt in early 2012, which proved to be another hit in Germany, Austria, and Switzerland. Lichter der Stadt was also reissued in a special collector's edition, helping to boost the album's sales to quadruple platinum status in Germany, and a live album from the supporting tour (simply called Lichter der Stadt: Live) appeared before the end of 2012.

In 2013, Der Graf published a biography of the group, Als Musik Meine Sprache Wurde, which also appeared in a seven-disc audio edition read by Unheilig's frontman. One year later, the band curated a compilation, Alles Hat Seine Zeit: Best of Unheilig 1999-2014, then released Gipfelstürmer by the end of 2014. It promptly became their third consecutive studio album to reach number one in Germany. ~ Chris True

Unheilig Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Unheilig reliably reaches 18-24 & 25-34 audiences in GERMANY, UNITED STATES, BELGIUM. The base is male-leaning (53%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (498 avg views per post); Instagram layers on depth and replies. The audience sits near Sinn, KaDeWe, Media Markt, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Unheilig score 9.57%Very Strong bucket.
Brand: SinnBrand: KaDeWeBrand: Media Markt
Followers:101,363
Engagements:9,699
Rate:9.6%
Posts:1,001
Views:498
Avg Likes:9,698
Avg Comments:187
Avg Views:498

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 101,363 · Engagements 9,699 · Rate 9.6%
Posts 1,001 · Views 498 · Avg Likes 9,698 · Avg Comments 187 · Avg Views 498
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 31%
25-34: 29%
35-44: 20%
45-64: 19%
Largest: 18-24 (31%); next: 25-34 (29%)
Gender Split Female: 47%
Male: 53%
Non-binary/Other: 0%
Skews male (53%)
Top Countries GERMANY (54%)
UNITED STATES (7%)
BELGIUM (7%)
AUSTRIA (5%)
RUSSIA (5%)
Top regions: GERMANY (54%), UNITED STATES (7%), BELGIUM (7%)
Platform Engagement Instagram: 9,683 avg likes/post · Youtube: 498 avg views/post Best reach: Youtube 498 avg views; best engagement: Instagram 9,683 avg likes

Top Brand Affinities

Sinn
Score: 45.64
KaDeWe
Score: 31.74
Media Markt
Score: 30.70
Edeka
Score: 29.68
Hummel
Score: 29.37
Commerzbank
Score: 24.51
Schutz
Score: 22.30
Gamescom
Score: 14.49
Rossmann
Score: 13.07
Braun
Score: 9.71
KARL LAGERFELD
Score: 6.72
Thermomix
Score: 6.61
Brand Category Score
Sinn 45.64
KaDeWe 31.74
Media Markt 30.70
Edeka 29.68
Hummel 29.37
Commerzbank 24.51
Schutz 22.30
Gamescom 14.49
Rossmann 13.07
Braun 9.71
KARL LAGERFELD 6.72
Thermomix 6.61
Lidl 6.41
Hugo Boss 5.52
Lufthansa 4.83
AMC 4.67
Opel 4.35
Heinz 4.08
UEFA 3.69
Michael Kors 3.42
Lindt 3.25
Busch 3.06
Aperol 2.99
Monster Beverage 2.98
Burger King 2.77
Skoda 2.73
Matrix 2.64
ASOS 2.48
Hollister Co 2.41
Volkswagen 2.40
Valentino 2.31
Calvin Klein 2.18
Audi 2.18
Lego 2.13
Ferrero 2.13
Huawei 2.10
Geocaching 2.03
Porsche 1.99
New Balance 1.98
HBO 1.93
Harley-Davidson 1.89
Fiat 1.82
Mercedes-Benz 1.70
Primark 1.70
McDonald's 1.65
Star Wars 1.64
Transformers 1.61
Guess 1.61
ASICS 1.60
Spotify Music 1.58

Official Profiles

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Artist: Unheilig

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-18 03:30 UTC Unheilig Zenith, die Kulturhalle Munich, Germany
2025-12-19 03:30 UTC Unheilig Zenith, die Kulturhalle Munich, Germany
2025-12-21 04:00 UTC Unheilig Uber Eats Music Hall Berlin, Germany
2025-12-22 03:30 UTC Unheilig Uber Eats Music Hall Berlin, Germany
2025-12-23 03:30 UTC Unheilig Palladium Cologne, Germany
2025-12-24 03:30 UTC Unheilig Palladium Cologne, Germany
2025-12-30 03:30 UTC Unheilig Turbinenhalle Oberhausen, Germany
2025-12-31 03:30 UTC Unheilig Turbinenhalle Oberhausen, Germany
2026-01-09 03:30 UTC Unheilig Inselpark Arena Hamburg, Germany
2026-01-10 03:30 UTC Unheilig Inselpark Arena Hamburg, Germany
2026-01-16 03:30 UTC Unheilig Turbinenhalle Oberhausen, Germany
2026-01-17 03:30 UTC Unheilig Turbinenhalle Oberhausen, Germany

Trending Artist