Unheilig
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
101,363
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:07:04 UTC
Genres
Biography
Their fourth album, Zelluloid, was released in 2004, and the band followed this up with another successful tour, which led to the necessity of a live album. That collection, Gastspiel, hit shops at the start of 2005. A DVD release soon followed, and by 2006 Unheilig were back in the shops with not one but two releases -- a studio record, Moderne Zeiten, and a live offering, Goldene Zeiten. In 2008, Unheilig released their eighth album, Puppenspiel. Festival appearances and tours followed, and Puppenspiel got a re-release as a "Touring Edition" with bonus tracks.
In 2010, the band scored its first number one in its home country when Große Freiheit topped the German charts. Released in February of that year, it claimed the top spot for 23 non-consecutive weeks, a record for a German artist at the time. (Große Freiheit was also made available as a "Fanbox Edition" box set, which included a flag and a book written by Der Graf detailing the making of the album.) A live album followed before Unheilig released Lichter der Stadt in early 2012, which proved to be another hit in Germany, Austria, and Switzerland. Lichter der Stadt was also reissued in a special collector's edition, helping to boost the album's sales to quadruple platinum status in Germany, and a live album from the supporting tour (simply called Lichter der Stadt: Live) appeared before the end of 2012.
In 2013, Der Graf published a biography of the group, Als Musik Meine Sprache Wurde, which also appeared in a seven-disc audio edition read by Unheilig's frontman. One year later, the band curated a compilation, Alles Hat Seine Zeit: Best of Unheilig 1999-2014, then released Gipfelstürmer by the end of 2014. It promptly became their third consecutive studio album to reach number one in Germany. ~ Chris True
Unheilig reliably reaches 18-24 & 25-34 audiences in GERMANY, UNITED STATES, BELGIUM. The base is male-leaning (53%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (498 avg views per post); Instagram layers on depth and replies. The audience sits near Sinn, KaDeWe, Media Markt, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 101,363 · Engagements 9,699 · Rate 9.6% Posts 1,001 · Views 498 · Avg Likes 9,698 · Avg Comments 187 · Avg Views 498 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 31% 25-34: 29% 35-44: 20% 45-64: 19% |
Largest: 18-24 (31%); next: 25-34 (29%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
GERMANY (54%) UNITED STATES (7%) BELGIUM (7%) AUSTRIA (5%) RUSSIA (5%) |
Top regions: GERMANY (54%), UNITED STATES (7%), BELGIUM (7%) |
| Platform Engagement | Instagram: 9,683 avg likes/post · Youtube: 498 avg views/post | Best reach: Youtube 498 avg views; best engagement: Instagram 9,683 avg likes |
Top Brand Affinities
Sinn
KaDeWe
Media Markt
Edeka
Hummel
Commerzbank
Schutz
Gamescom
Rossmann
Braun
KARL LAGERFELD
Thermomix
| Brand | Category | Score |
|---|---|---|
| Sinn | 45.64 | |
| KaDeWe | 31.74 | |
| Media Markt | 30.70 | |
| Edeka | 29.68 | |
| Hummel | 29.37 | |
| Commerzbank | 24.51 | |
| Schutz | 22.30 | |
| Gamescom | 14.49 | |
| Rossmann | 13.07 | |
| Braun | 9.71 | |
| KARL LAGERFELD | 6.72 | |
| Thermomix | 6.61 | |
| Lidl | 6.41 | |
| Hugo Boss | 5.52 | |
| Lufthansa | 4.83 | |
| AMC | 4.67 | |
| Opel | 4.35 | |
| Heinz | 4.08 | |
| UEFA | 3.69 | |
| Michael Kors | 3.42 | |
| Lindt | 3.25 | |
| Busch | 3.06 | |
| Aperol | 2.99 | |
| Monster Beverage | 2.98 | |
| Burger King | 2.77 | |
| Skoda | 2.73 | |
| Matrix | 2.64 | |
| ASOS | 2.48 | |
| Hollister Co | 2.41 | |
| Volkswagen | 2.40 | |
| Valentino | 2.31 | |
| Calvin Klein | 2.18 | |
| Audi | 2.18 | |
| Lego | 2.13 | |
| Ferrero | 2.13 | |
| Huawei | 2.10 | |
| Geocaching | 2.03 | |
| Porsche | 1.99 | |
| New Balance | 1.98 | |
| HBO | 1.93 | |
| Harley-Davidson | 1.89 | |
| Fiat | 1.82 | |
| Mercedes-Benz | 1.70 | |
| Primark | 1.70 | |
| McDonald's | 1.65 | |
| Star Wars | 1.64 | |
| Transformers | 1.61 | |
| Guess | 1.61 | |
| ASICS | 1.60 | |
| Spotify Music | 1.58 |
Official Profiles
Login to view Contact
LoginArtist: Unheilig
The map shows every radio station that aired Unheilig today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-18 03:30 UTC | Unheilig | Zenith, die Kulturhalle | Munich, Germany | |
| 2025-12-19 03:30 UTC | Unheilig | Zenith, die Kulturhalle | Munich, Germany | |
| 2025-12-21 04:00 UTC | Unheilig | Uber Eats Music Hall | Berlin, Germany | |
| 2025-12-22 03:30 UTC | Unheilig | Uber Eats Music Hall | Berlin, Germany | |
| 2025-12-23 03:30 UTC | Unheilig | Palladium | Cologne, Germany | |
| 2025-12-24 03:30 UTC | Unheilig | Palladium | Cologne, Germany | |
| 2025-12-30 03:30 UTC | Unheilig | Turbinenhalle | Oberhausen, Germany | |
| 2025-12-31 03:30 UTC | Unheilig | Turbinenhalle | Oberhausen, Germany | |
| 2026-01-09 03:30 UTC | Unheilig | Inselpark Arena | Hamburg, Germany | |
| 2026-01-10 03:30 UTC | Unheilig | Inselpark Arena | Hamburg, Germany | |
| 2026-01-16 03:30 UTC | Unheilig | Turbinenhalle | Oberhausen, Germany | |
| 2026-01-17 03:30 UTC | Unheilig | Turbinenhalle | Oberhausen, Germany |















