Ungu

Ungu — pop artist from ID.

Ungu is a prominent band in Indonesia, known for their consistent productivity since their debut album "Laguku" in 2002, which achieved Platinum status and…

Influence: 17.44% Fanbase: 52.32% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 27.55% • Very Strong

As of 2025-09-10

1,678,181

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:59:55 UTC

Genres

poppopindonesian poprockindonesian pop rockrockpop rockasiandangdut

Biography

Ungu is a prominent band in Indonesia, known for their consistent productivity since their debut album "Laguku" in 2002, which achieved Platinum status and sold over 150,000 copies. Their popularity further soared with the release of the "Melayang" album in 2005, earning them multiple Platinum and Double Platinum Awards. The band has been recognized with various national music awards, including MTV Indonesia Awards, AMI Awards, Inbox Awards, and Indigo Awards.

In addition to their Pop songs, Ungu is recognized for their religious singles such as "Andai Ku Tahu," "Bila Tiba," and "Hasbunallah," as well as the duet with Lesti titled "Bismillah Cinta," which gained significant attention internationally and amassed over 40 million views within two months.

Top Brand Affinities

Report Date: 2025-09-10

Ungu connects with 18-24 & 25-34 audiences and shows durable traction across INDONESIA, MALAYSIA, UNITED STATES. With a heavily male (72%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 21,949 avg views per post; Instagram adds dependable engagement depth. Overlap with Garuda Indonesia, Maybank, AirAsia highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Ungu moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ungu score 0.22% — Low bucket.

Brand: Garuda IndonesiaBrand: MaybankBrand: AirAsia

Followers:1,678,181

Engagements:3,613

Rate:0.2%

Posts:2,147

Avg Likes:3,585

Avg Comments:90

Avg Views:21,949

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,678,181 · Engagements 3,613 · Rate 0.2% Posts 2,147 · Views 21,949 · Avg Likes 3,585 · Avg Comments 90 · Avg Views 21,949	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 40% 13-17: 6% 35-44: 6%	Largest: 18-24 (47%); next: 25-34 (40%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	INDONESIA (96%) MALAYSIA (3%) UNITED STATES (0%) SINGAPORE (0%) CHINA (0%)	Top regions: INDONESIA (96%), MALAYSIA (3%), UNITED STATES (0%)
Platform Engagement	Instagram: 3,078 avg likes/post · Youtube: 21,949 avg views/post	Best reach: Youtube 21,949 avg views; best engagement: Instagram 3,078 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 27.55

Maybank

Score: 15.29

AirAsia

Score: 9.44

Daihatsu

Score: 8.82

Oriflame

Score: 7.79

Nescafé

Score: 4.81

Pfizer

Score: 4.63

Max Mara

Score: 4.62

Petronas

Score: 4.28

Universal

Score: 3.68

Carrefour

Score: 3.34

Mitsubishi

Score: 2.69

Brand	Category	Score
Garuda Indonesia		27.55
Maybank		15.29
AirAsia		9.44
Daihatsu		8.82
Oriflame		7.79
Nescafé		4.81
Pfizer		4.63
Max Mara		4.62
Petronas		4.28
Universal		3.68
Carrefour		3.34
Mitsubishi		2.69
KENZO		2.63
KFC		2.60
Xiaomi		2.52
LEGOLAND		2.38
Yamaha		2.35
Nokia		2.19
UNIQLO		2.12
Suzuki		2.08
Honda		1.99
Mitsubishi Motors		1.98
Transformers		1.81
Samsung Group		1.74
Herbalife		1.59
musical.ly		1.34
Volvo		1.31
Snapseed		1.27
New Balance		1.25
Google		1.24
Toyota		0.99
Marvel		0.90
FIFA		0.84
Levi's		0.75
Canon		0.72
National Geographic		0.66
Nikon		0.66
Converse		0.64
Prada		0.64
McDonald's		0.63
Adidas		0.61
SoundCloud		0.59
Marvel Entertainment		0.46
Spotify Music		0.45
BMW		0.44
Pokemon		0.42
GoPro		0.42
Vans		0.42
PlayStation		0.41
Nissan		0.39