Uncle Waffles Brand Affinity ranks highest Woolworths at 41.98% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Uncle Waffles — electronic artist from ZA.

Lungelihle Zwane, a music enthusiast with a passion for fashion and dance, embarked on her musical journey in 2021 during the COVID-19 lockdown. Through…

Uncle Waffles

Recognizable

Country: ZA | Gender: female | Artist ID: c963d329-4f63-4fc6-9d24-4c2dbca03f29

Find Artist

Genres

electronicamapianobarcadielectronic

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 41.98% • Very Strong

As of 2025-09-10

6,969,665

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Recognizable

Biography

Lungelihle Zwane, a music enthusiast with a passion for fashion and dance, embarked on her musical journey in 2021 during the COVID-19 lockdown. Through dedication and perseverance, she honed her skills and gained recognition via social media, attracting a large audience that jumpstarted her career in the industry. Zwane aims to inspire others with her music and explore various creative pursuits beyond the realm of music.

Report Date: 2025-09-10

Uncle Waffles keeps 18-24 & 25-34 audiences engaged throughout SOUTH AFRICA, UNITED STATES, KENYA. The composition is heavily male (60%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 726,900 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Woolworths, Cult Gaia, Shea Moisture supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Uncle Waffles score 3.24% — Very Strong bucket.

Brand: WoolworthsBrand: Cult GaiaBrand: Shea Moisture

Followers:6,969,665

Engagements:226,156

Rate:3.2%

Posts:1,115

Avg Likes:221,917

Avg Comments:1,256

Avg Views:851,583

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,969,665 · Engagements 226,156 · Rate 3.2% Posts 1,115 · Views 851,583 · Avg Likes 221,917 · Avg Comments 1,256 · Avg Views 851,583	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 40% 13-17: 6% 35-44: 5%	Largest: 18-24 (48%); next: 25-34 (40%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	SOUTH AFRICA (39%) UNITED STATES (16%) KENYA (8%) UNITED KINGDOM (4%) FRANCE (4%)	Top regions: SOUTH AFRICA (39%), UNITED STATES (16%), KENYA (8%)
Platform Engagement	Instagram: 98,097 avg likes/post · Tiktok: 726,900 avg views/post · Youtube: 124,683 avg views/post	Best reach: Tiktok 726,900 avg views; best engagement: Tiktok 116,400 avg likes

Top Brand Affinities

Woolworths

Score: 41.98

Cult Gaia

Score: 38.54

Shea Moisture

Score: 26.81

MISSGUIDED

Score: 13.60

Nasty Gal

Score: 11.55

River Island

Score: 11.39

JACQUEMUS

Score: 11.35

Alexander Wang

Score: 11.10

Coach

Score: 9.11

Hennessy

Score: 9.07

Pioneer

Score: 8.50

shein

Score: 8.30

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Woolworths		41.98
Cult Gaia		38.54
Shea Moisture		26.81
MISSGUIDED		13.60
Nasty Gal		11.55
River Island		11.39
JACQUEMUS		11.35
Alexander Wang		11.10
Coach		9.11
Hennessy		9.07
Pioneer		8.50
shein		8.30
Champion		7.61
Maison Margiela		7.49
Kappa		6.84
SheInside		6.82
Loewe		6.51
boohoo		6.05
Forever 21		5.97
Moët & Chandon		5.84
Bershka		5.68
Alexander McQueen		5.66
OOTD Magazine		5.66
H&M		5.51
Steve Madden		5.29
Stradivarius		4.63
NARS Cosmetics		4.54
Pull&Bear		4.51
Topshop		4.51
ASOS		4.36
Urban Outfitters		4.15
SoundCloud		3.96
FashionNova		3.81
Kate Spade		3.74
Puma		3.73
BALMAIN		3.73
New Balance		3.67
AliExpress		3.66
TOM FORD		3.47
Lacoste		3.43
Michael Kors		3.40
Dolce & Gabbana		3.40
Marc Jacobs		3.32
Fenty beauty		3.29
Dr. Martens		3.26
FOREX		3.24
NYX Cosmetics		3.10
Zara		3.08
Fendi		2.94
Sunnies Studios		2.92