Uncle Lucius

Uncle Lucius

Country: US

Influence: 61.99% Fanbase: 34.74% Trending: 75.62% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Miller Lite • 43.64% • Very Strong

As of 2025-09-21

287,500

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 11:31:08 UTC

Genres

countrytexas countrycountryrockroots rockrockblues rock

Biography

Five years ago it seemed like Uncle Lucius had run its course. They had torn a swath out of the Texas roots music scene over a 13 year run, worn out 5 vans and recorded 4 albums, and grown a reputation at home and abroad as a thrilling, dynamic live act. Long-time fans were certain they'd be a massive global hit. The only question was when. Growing families demanded their fathers' attention, and years of touring started to feel like circles around a drain. The tide went out, and they folded up their sails.
The audience had other ideas. Interest in the band continued to grow during their absence from the touring circuit. Pro athletes used their songs for walk on music, and top-rated television shows (Yellowstone) featured their music during pivotal scenes.
"We should have broken up years ago," they joked.
They never intended to reunite. Some things are not up to us. intention is well & good, but some people are made to play together, meant to create together. And intuition was their intention, all along.
The tides had transferred, the forces realigned. After a five year hiatus, the newly-reformed band will release their 5th album since 2015. Like It's The Last One Left carries on the Texas band’s deep rock and blues traditions while covering topics like mental health, love, pride, and self-care.

Uncle Lucius Marketing Affinity & Brand Fit Data

Report Date: 2025-09-21

Uncle Lucius speaks to 25-34 & 35-44 audiences with measurable traction in UNITED STATES, CANADA, BRAZIL. Composition is heavily male (69%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (7,641 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Miller Lite, Houston Livestock Show and Rodeo, Ariat, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Uncle Lucius score 0.06%Low bucket.
Brand: Miller LiteBrand: Houston Livestock Show and RodeoBrand: Ariat
Followers:287,500
Engagements:171
Rate:0.1%
Posts:896
Views:7,641
Avg Likes:165
Avg Comments:9
Avg Views:7,641

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 287,500 · Engagements 171 · Rate 0.1%
Posts 896 · Views 7,641 · Avg Likes 165 · Avg Comments 9 · Avg Views 7,641
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 36%
35-44: 24%
18-24: 23%
45-64: 15%
Largest: 25-34 (36%); next: 35-44 (24%)
Gender Split Female: 31%
Male: 69%
Non-binary/Other: 0%
Skews male (69%)
Top Countries UNITED STATES (71%)
CANADA (6%)
BRAZIL (4%)
UNITED KINGDOM (3%)
AUSTRALIA (2%)
Top regions: UNITED STATES (71%), CANADA (6%), BRAZIL (4%)
Platform Engagement Instagram: 102 avg likes/post · Youtube: 7,641 avg views/post Best reach: Youtube 7,641 avg views; best engagement: Instagram 102 avg likes

Top Brand Affinities

Miller Lite
Score: 43.64
Houston Livestock Show and Rodeo
Score: 40.62
Ariat
Score: 29.29
Ampeg
Score: 28.11
Live Nation
Score: 27.36
Coors
Score: 19.73
Southwest Airlines
Score: 16.44
Tagaz
Score: 14.70
Marshall
Score: 14.69
Crown Royal
Score: 14.54
Bud Light
Score: 13.10
Barstool Sports
Score: 11.25
Brand Category Score
Miller Lite 43.64
Houston Livestock Show and Rodeo 40.62
Ariat 29.29
Ampeg 28.11
Live Nation 27.36
Coors 19.73
Southwest Airlines 16.44
Tagaz 14.70
Marshall 14.69
Crown Royal 14.54
Bud Light 13.10
Barstool Sports 11.25
Amazon Music 10.11
Free People 9.75
Madewell 9.44
Dr Pepper 9.28
Pro Tools 9.20
United 9.02
Jim Beam 8.71
Margaritaville 7.66
Cadillac 7.43
Carhartt 7.36
Chick-fil-A 6.84
Jameson 6.79
Busch 6.65
Kroger 6.45
Paramount Pictures 6.42
Jeep 6.14
The Home Depot 5.91
Harley-Davidson 5.61
Budweiser 5.45
GMC 5.28
Anthropologie 5.15
Jack Daniels 4.83
Taco Bell 4.60
ESPN 4.49
NBC 4.40
Spotify Music 4.39
Dodge 4.33
Gillette 4.27
Verizon 4.15
iHeartRadio Music Awards 4.11
Chevrolet 4.10
Walmart 4.08
Showtime 4.03
FedEx 3.99
NFL 3.85
Redken 3.77
Ford 3.72
Emporium 3.49

Official Profiles

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Artist: Uncle Lucius

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-19 03:00 UTC Uncle Lucius Legacy Hall Plano, United States
2025-12-20 03:15 UTC Uncle Lucius Stanley’s Famous Pit Barbecue Tyler, United States
2026-01-28 03:00 UTC Mile 0 Festival 2026 Truman Waterfront Park Key West, United States

Trending Artist