Uncle Lucius
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-21
287,500
Social Media Followers
As of 2025-09-21
00:00:00
Hours Airplay
2025-12-07 11:31:08 UTC
Genres
Biography
The audience had other ideas. Interest in the band continued to grow during their absence from the touring circuit. Pro athletes used their songs for walk on music, and top-rated television shows (Yellowstone) featured their music during pivotal scenes.
"We should have broken up years ago," they joked.
They never intended to reunite. Some things are not up to us. intention is well & good, but some people are made to play together, meant to create together. And intuition was their intention, all along.
The tides had transferred, the forces realigned. After a five year hiatus, the newly-reformed band will release their 5th album since 2015. Like It's The Last One Left carries on the Texas band’s deep rock and blues traditions while covering topics like mental health, love, pride, and self-care.
Uncle Lucius speaks to 25-34 & 35-44 audiences with measurable traction in UNITED STATES, CANADA, BRAZIL. Composition is heavily male (69%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (7,641 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Miller Lite, Houston Livestock Show and Rodeo, Ariat, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 287,500 · Engagements 171 · Rate 0.1% Posts 896 · Views 7,641 · Avg Likes 165 · Avg Comments 9 · Avg Views 7,641 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 35-44: 24% 18-24: 23% 45-64: 15% |
Largest: 25-34 (36%); next: 35-44 (24%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (71%) CANADA (6%) BRAZIL (4%) UNITED KINGDOM (3%) AUSTRALIA (2%) |
Top regions: UNITED STATES (71%), CANADA (6%), BRAZIL (4%) |
| Platform Engagement | Instagram: 102 avg likes/post · Youtube: 7,641 avg views/post | Best reach: Youtube 7,641 avg views; best engagement: Instagram 102 avg likes |
Top Brand Affinities
Miller Lite
Houston Livestock Show and Rodeo
Ariat
Ampeg
Live Nation
Coors
Southwest Airlines
Tagaz
Marshall
Crown Royal
Bud Light
Barstool Sports
| Brand | Category | Score |
|---|---|---|
| Miller Lite | 43.64 | |
| Houston Livestock Show and Rodeo | 40.62 | |
| Ariat | 29.29 | |
| Ampeg | 28.11 | |
| Live Nation | 27.36 | |
| Coors | 19.73 | |
| Southwest Airlines | 16.44 | |
| Tagaz | 14.70 | |
| Marshall | 14.69 | |
| Crown Royal | 14.54 | |
| Bud Light | 13.10 | |
| Barstool Sports | 11.25 | |
| Amazon Music | 10.11 | |
| Free People | 9.75 | |
| Madewell | 9.44 | |
| Dr Pepper | 9.28 | |
| Pro Tools | 9.20 | |
| United | 9.02 | |
| Jim Beam | 8.71 | |
| Margaritaville | 7.66 | |
| Cadillac | 7.43 | |
| Carhartt | 7.36 | |
| Chick-fil-A | 6.84 | |
| Jameson | 6.79 | |
| Busch | 6.65 | |
| Kroger | 6.45 | |
| Paramount Pictures | 6.42 | |
| Jeep | 6.14 | |
| The Home Depot | 5.91 | |
| Harley-Davidson | 5.61 | |
| Budweiser | 5.45 | |
| GMC | 5.28 | |
| Anthropologie | 5.15 | |
| Jack Daniels | 4.83 | |
| Taco Bell | 4.60 | |
| ESPN | 4.49 | |
| NBC | 4.40 | |
| Spotify Music | 4.39 | |
| Dodge | 4.33 | |
| Gillette | 4.27 | |
| Verizon | 4.15 | |
| iHeartRadio Music Awards | 4.11 | |
| Chevrolet | 4.10 | |
| Walmart | 4.08 | |
| Showtime | 4.03 | |
| FedEx | 3.99 | |
| NFL | 3.85 | |
| Redken | 3.77 | |
| Ford | 3.72 | |
| Emporium | 3.49 |
Official Profiles
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LoginArtist: Uncle Lucius
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-19 03:00 UTC | Uncle Lucius | Legacy Hall | Plano, United States | |
| 2025-12-20 03:15 UTC | Uncle Lucius | Stanley’s Famous Pit Barbecue | Tyler, United States | |
| 2026-01-28 03:00 UTC | Mile 0 Festival 2026 | Truman Waterfront Park | Key West, United States | — |















