Ultra Naté

Ultra Naté

Country: US | Gender: female

Influence: 56.72% Fanbase: 35.47% Trending: 67.34% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 204.20% • Very Strong

As of 2025-09-08

67,388

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:28:34 UTC

Genres

hip-hop & raphip houseelectronicdancedeep houseclassic housedisco housediva housegarage housetribal housevocal houseelectronichouse

Biography

One of the most flamboyant and talented house divas of the 1990s, Ultra Naté stayed true to the dance mainstream despite major-label interference; though she began her career with Warner Brothers, by the late '90s she was recording for the indie dance heavyweight Strictly Rhythm and enjoying more success than she had before. Born and raised near Baltimore, she was studying pre-med during the late '80s when she began to get into the city's dance scene. At one nightclub, she was introduced to two DJs who had recorded as the Basement Boys. The trio got together to record a single called "It's Over Now" and gained a contract with Britain's WEA Records. The single became a large international dance hit, and though Ultra Naté was already more famous around the world than in her native country, her debut album, Blue Notes in the Basement, was released in America as well, on Warner Brothers. From the LP, the follow-up singles "Scandal," "Is It Love," and "Deeper Love" also became hits. Despite the fact, Warner Brothers attempted to market her in the States as an R&B singer, though her second album One Woman's Insanity failed to crossover. ("Show Me" did become a number one dance hit in America.) Ultra Naté moved to the independent Strictly Rhythm for her 1997 single "Free," produced by Mood II Swing. The track became her biggest hit yet, with Top Ten entries throughout Europe and the number one spot in France and Switzerland. Her third album, Situation: Critical, appeared in April 1998, with production by Mood II Swing, Al Mack, Masters at Work, and D-Influence. Stranger Than Fiction (2001) and Silk, Grime & Thunder (2007, for Tommy Boy) followed. ~ John Bush

Ultra Naté Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Ultra Naté maintains consistent pull among 25-34 & 35-44 audiences across UNITED STATES, ITALY, UNITED KINGDOM. The audience leans heavily male (75%), so brand cues around style and status perform well. The clearest reach is on Youtube with 112 avg views per post; Instagram functions as the community touchpoint. Affinity with Mixcloud, Allen & Heath, Pioneer makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Ultra Naté score 0.21%Low bucket.
Brand: MixcloudBrand: Allen & HeathBrand: Pioneer
Followers:67,388
Engagements:143
Rate:0.2%
Posts:5,905
Views:112
Avg Likes:143
Avg Comments:7
Avg Views:112

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 67,388 · Engagements 143 · Rate 0.2%
Posts 5,905 · Views 112 · Avg Likes 143 · Avg Comments 7 · Avg Views 112
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 40%
35-44: 33%
45-64: 13%
18-24: 12%
Largest: 25-34 (40%); next: 35-44 (33%)
Gender Split Female: 25%
Male: 75%
Non-binary/Other: 0%
Skews male (75%)
Top Countries UNITED STATES (33%)
ITALY (15%)
UNITED KINGDOM (11%)
SPAIN (5%)
BRAZIL (4%)
Top regions: UNITED STATES (33%), ITALY (15%), UNITED KINGDOM (11%)
Platform Engagement Instagram: 132 avg likes/post · Youtube: 112 avg views/post Best reach: Youtube 112 avg views; best engagement: Instagram 132 avg likes

Top Brand Affinities

Mixcloud
Score: 204.20
Allen & Heath
Score: 125.11
Pioneer
Score: 109.12
Ableton
Score: 37.19
MOOG
Score: 34.72
Trancefamily
Score: 26.98
Sennheiser
Score: 25.98
Akai
Score: 25.63
Amazon Music
Score: 20.34
SoundCloud
Score: 17.23
Grindr
Score: 17.05
Jean Paul Gaultier
Score: 15.70
Brand Category Score
Mixcloud 204.20
Allen & Heath 125.11
Pioneer 109.12
Ableton 37.19
MOOG 34.72
Trancefamily 26.98
Sennheiser 25.98
Akai 25.63
Amazon Music 20.34
SoundCloud 17.23
Grindr 17.05
Jean Paul Gaultier 15.70
Tomorrowland 11.75
Pro Tools 11.56
Beats Electronics 10.78
KARL LAGERFELD 8.48
Wilton 8.44
Spotify Music 7.75
Vivienne Westwood 7.48
Vauxhall 6.78
Dsquared 6.67
iHeartRadio Music Awards 6.17
Bose 5.79
MTV 5.37
NBC 5.22
Campari 5.12
CNN 4.73
TOM FORD 4.46
Alexander McQueen 4.30
Verizon 4.27
Hurley 3.69
Bethesda Softworks 3.49
Vogue 3.43
ASOS 3.41
Marc Jacobs 3.25
Moschino 3.19
Garnier 3.13
BALMAIN 3.08
Coachella 3.06
Paramount Pictures 3.04
Bacardi 2.99
Stüssy 2.87
musical.ly 2.84
Aperol 2.79
Fenty beauty 2.69
Warner Bros 2.69
Martini 2.69
Dolce & Gabbana 2.68
Red Bull 2.57
Hennessy 2.57

Official Profiles

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Artist: Ultra Naté

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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