Udo Lindenberg
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
487,555
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:03:58 UTC
Genres
Biography
Starting off in the beginning of the '60s in several jazz bands, he came to Hamburg in 1968, where he met Inga Rumpf, another influential German rock singer, and finally founded his first band, Free Orbit. After a short jazz stint as a drummer in Klaus Doldinger's band Passport, and an English-language debut album, he started writing German lyrics and released his German debut, Daumen im Wind (1972). His next album, Alles Klar auf der Andrea Doria (1973), provided his breakthrough in Germany and Lindenberg became the most exciting discovery in German rock. Throughout the '70s, he released a string of equally successful albums (most notably Votan Wahnwitz [1975], Panische Nächte [1977], and Dröhnland Sinfonie [1978]), which firmly established him as one of the greatest German rock icons.
At the end of the '70s, he had arrived at a new stage in his career. He discovered Ulla Meinecke, who was to become one of the most successful female songwriters in Germany, he published his first book, Hinter All den Postern, and he jammed with Eric Burdon, who appeared as a guest star in the tour for Dröhnland Sinfonie. In 1980, he directed and starred in his first movie, Panische Zeiten, a comedy about a rock singer who is kidnapped by a government agent. After another book (Rock und Rebellion: Ein Panisches Panorama, 1981), he tried hard to finally get a tour through East Germany (where he enjoyed cult status). Apart from one concert in 1983 in East Berlin, a tour scheduled for 1984 was eventually canceled by the East German cultural apparatchiks, who probably feared his sardonic wit.
The mid-'80s saw him getting more and more involved in political issues: he interviewed German ex-chancellor Willy Brandt, took part in the Live Aid concerts, toured the U.S.S.R., and started a correspondence with East German party boss Erich Honecker. In 1987, Lindenberg sent him a rocker leather jacket as a gift, a now-legendary symbolical gesture. After releasing his autobiography, El Panico, in 1989, he was awarded the Bundesverdienstkreuz, the highest award given by the German government.
In the '90s, he dove into mainstream pop music and his song material became more commercial. Other German bands and singers honored him at his 25th tour anniversary by performing their own versions of his songs. From 1996 on, Lindenberg started a second career as a painter, with extensive exhibitions.
Following another string of releases in the early 2000s, some of which missed the Top 40, Lindenberg released Stark Wie Zwei in 2008, his first German number one record. In 2011, he played at Hotel Atlantic, Hamburg, in a stripped-down acoustic show of material that stretched across his four decades of music. The performance was recorded for MTV: Unplugged and Lindenberg joined a select list of German acts to have been invited to perform for the series; the release, MTV Unplugged: Live aus dem Hotel Atlantic, spent eight weeks at number one in Germany in late 2011. The following year, Lindenberg staged a large-scale concert tour. One of the dates was documented on the 2013 audio/video release Ich Mach Mein Ding: Die Show. Another tour of German stadiums was announced for 2014.
When Lindenberg returned to the studio to record Stärker als die Zeit, he brought along songs from a variety of friends and influences over the years, including Simon Triebel from Juli, Sera Finale from Keule, Benjamin von Stuckrad-Barre, Justin Balk, and Tobias Kuhn, among many others. The album was released in April 2016, and spent three weeks at the top of the German charts; it also reached the Top Ten in Austria and Switzerland. ~ Frank Eisenhuth, Rovi
Udo Lindenberg engages 25-34 & 45-64 audiences with repeatable results in GERMANY, AUSTRIA, SWITZERLAND. The fan base skews heavily male (67%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (15,811 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Edelsteine, KaDeWe, Commerzbank, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 487,555 · Engagements 2,564 · Rate 0.5% Posts 3,335 · Views 15,811 · Avg Likes 2,540 · Avg Comments 68 · Avg Views 15,811 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 28% 45-64: 26% 18-24: 22% 35-44: 21% |
Largest: 25-34 (28%); next: 45-64 (26%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
GERMANY (81%) AUSTRIA (4%) SWITZERLAND (3%) UNITED STATES (2%) SPAIN (2%) |
Top regions: GERMANY (81%), AUSTRIA (4%), SWITZERLAND (3%) |
| Platform Engagement | Instagram: 1,782 avg likes/post · Youtube: 15,811 avg views/post | Best reach: Youtube 15,811 avg views; best engagement: Instagram 1,782 avg likes |
Top Brand Affinities
Edelsteine
KaDeWe
Commerzbank
Edeka
Hummel
Warsteiner
Augustiner Helles
Erdinger
Lufthansa
Beck`s
Zimmermann
Schutz
| Brand | Category | Score |
|---|---|---|
| Edelsteine | 72.00 | |
| KaDeWe | 60.60 | |
| Commerzbank | 43.19 | |
| Edeka | 39.59 | |
| Hummel | 36.73 | |
| Warsteiner | 33.03 | |
| Augustiner Helles | 21.11 | |
| Erdinger | 18.58 | |
| Lufthansa | 17.43 | |
| Beck`s | 14.53 | |
| Zimmermann | 13.30 | |
| Schutz | 13.07 | |
| Braun | 12.76 | |
| TUI Group | 12.56 | |
| KARL LAGERFELD | 12.12 | |
| TUI | 11.88 | |
| Paulaner | 11.47 | |
| Heinz | 11.37 | |
| Lidl | 10.68 | |
| Thermomix | 10.56 | |
| PLAYMOBIL | 7.86 | |
| Amazon Music | 7.45 | |
| Leica | 6.55 | |
| Busch | 6.47 | |
| Moët & Chandon | 6.03 | |
| Haribo | 5.83 | |
| Aperol | 4.91 | |
| Hugo Boss | 4.69 | |
| ALDI | 4.44 | |
| Campari | 3.80 | |
| Lindt | 3.72 | |
| Opel | 3.71 | |
| UEFA | 3.57 | |
| Nivea | 3.33 | |
| Porsche | 3.27 | |
| Citroen | 3.08 | |
| Mercedes-Benz | 3.00 | |
| Volkswagen | 3.00 | |
| ASICS | 2.83 | |
| Lollapalooza | 2.81 | |
| IKEA | 2.64 | |
| Harley-Davidson | 2.63 | |
| Audi | 2.50 | |
| Lego | 2.49 | |
| Geocaching | 2.40 | |
| AMC | 2.37 | |
| Spotify Music | 2.32 | |
| Skoda | 2.23 | |
| LEGOLAND | 2.19 | |
| Ray-Ban | 2.18 |
Official Profiles
Login to view Contact
LoginArtist: Udo Lindenberg
The map shows every radio station that aired Udo Lindenberg today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















