Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,679
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 09:51:10 UTC
Genres
Biography
U96 converts attention from 35-44 & 25-34 audiences across GERMANY, RUSSIA, UNITED STATES. Audience shape is heavily male (79%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 451 avg views per post, with supportive conversation on Instagram. Shared audience with Trancefamily, Mixcloud, MOOG underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,679 · Engagements 104 · Rate 3.9% Posts 292 · Views 451 · Avg Likes 99 · Avg Comments 6 · Avg Views 451 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 42% 25-34: 35% 45-64: 15% 18-24: 8% |
Largest: 35-44 (42%); next: 25-34 (35%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
GERMANY (30%) RUSSIA (15%) UNITED STATES (11%) SWEDEN (4%) BRAZIL (3%) |
Top regions: GERMANY (30%), RUSSIA (15%), UNITED STATES (11%) |
| Platform Engagement | Instagram: 73 avg likes/post · Tiktok: 451 avg views/post | Best reach: Tiktok 451 avg views; best engagement: Instagram 73 avg likes |
Top Brand Affinities
Trancefamily
Mixcloud
MOOG
Carrera
Rayman
Pioneer
Commerzbank
Amazon Music
Victoria Beckham
Ardbeg
Ableton
Ericsson
| Brand | Category | Score |
|---|---|---|
| Trancefamily | 151.41 | |
| Mixcloud | 107.76 | |
| MOOG | 50.92 | |
| Carrera | 45.94 | |
| Rayman | 33.58 | |
| Pioneer | 33.08 | |
| Commerzbank | 29.52 | |
| Amazon Music | 26.32 | |
| Victoria Beckham | 26.15 | |
| Ardbeg | 26.13 | |
| Ableton | 24.35 | |
| Ericsson | 22.17 | |
| Live Nation | 20.92 | |
| PowerFood | 17.52 | |
| Edeka | 17.47 | |
| Akai | 16.33 | |
| ITV | 16.13 | |
| Akg | 14.79 | |
| Hummel | 14.41 | |
| JAC | 13.29 | |
| Sennheiser | 13.17 | |
| Discovery Media | 12.34 | |
| Tomorrowland | 12.12 | |
| Augustiner Helles | 11.93 | |
| Davidoff | 11.82 | |
| Hummer | 10.94 | |
| Blackmagic Design | 10.11 | |
| Lufthansa | 9.47 | |
| JetSetter | 9.24 | |
| Efteling | 9.10 | |
| Miele | 9.04 | |
| Jim Beam | 8.91 | |
| Dacia | 8.15 | |
| Spotify Music | 8.11 | |
| SoundCloud | 7.63 | |
| Pro Tools | 7.41 | |
| Siemens | 7.01 | |
| Mortal Kombat | 6.98 | |
| Barbie | 6.66 | |
| The Last of Us | 6.63 | |
| Heinz | 6.55 | |
| Bosch | 6.50 | |
| Hasbro | 6.41 | |
| FOX | 6.40 | |
| Lidl | 6.29 | |
| Absolut | 6.18 | |
| Leica | 6.17 | |
| iHeartRadio Music Awards | 6.06 | |
| Superdry | 6.01 | |
| RedBubble | 5.95 |
Official Profiles
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LoginArtist: U96
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















