U96

U96

Country: DE

Influence: 51.39% Fanbase: 20.08% Trending: 67.05% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 151.41% • Very Strong

As of 2025-09-09

2,679

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:51:10 UTC

Genres

hip-hop & raphip houseelectronicdancegerman technobubble trancebubblegum dancehamburg electronicraveelectronictranceeuropeaneurodanceeuropop

Biography

The history of U96 is that of a highly successful career, starting in 1990 with the band’s foundation by Lewerentz, Hauss, their former production partners Hoinkis and Christensen. Only one year later, U96 landed a major hit with their version of the title track of ‘The Boat’ (13 weeks at no. 1 in Germany), followed by the same-named debut album which immediately went gold and topped the German album charts. Its successor Replugged with its slightly more experimental style, inspired by electro pop as well as ambient and disco sound, corroborated its predecessor’s success a mere twelve months later, clocking up two more top 10 hits, namely the dance tracks ‘Love Sees No Colour’ and ‘Night In Motion’. U96 went on to expand their stylistic range on albums such as Club Bizarre (1995) and Heaven (1996) and presented, along with their established techno base, also cross references to pop, trance, rave and Eurodance. In addition, the group had a top 4 hit with their single ‘Heaven’. Things were a little more quiet for the band from Germany’s north in the early 2000s. A number of personnel changes and the split with Alex Christensen in 2014 followed. The two original members Lewerentz and Hauss subsequently expanded U96’s previous recipe for success by live concerts and DJ Sets featuring a variety of guests.

U96 Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

U96 converts attention from 35-44 & 25-34 audiences across GERMANY, RUSSIA, UNITED STATES. Audience shape is heavily male (79%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 451 avg views per post, with supportive conversation on Instagram. Shared audience with Trancefamily, Mixcloud, MOOG underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist U96 score 3.88%Very Strong bucket.
Brand: TrancefamilyBrand: MixcloudBrand: MOOG
Followers:2,679
Engagements:104
Rate:3.9%
Posts:292
Views:451
Avg Likes:99
Avg Comments:6
Avg Views:451

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,679 · Engagements 104 · Rate 3.9%
Posts 292 · Views 451 · Avg Likes 99 · Avg Comments 6 · Avg Views 451
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 35-44: 42%
25-34: 35%
45-64: 15%
18-24: 8%
Largest: 35-44 (42%); next: 25-34 (35%)
Gender Split Female: 21%
Male: 79%
Non-binary/Other: 0%
Skews male (79%)
Top Countries GERMANY (30%)
RUSSIA (15%)
UNITED STATES (11%)
SWEDEN (4%)
BRAZIL (3%)
Top regions: GERMANY (30%), RUSSIA (15%), UNITED STATES (11%)
Platform Engagement Instagram: 73 avg likes/post · Tiktok: 451 avg views/post Best reach: Tiktok 451 avg views; best engagement: Instagram 73 avg likes

Top Brand Affinities

Trancefamily
Score: 151.41
Mixcloud
Score: 107.76
MOOG
Score: 50.92
Carrera
Score: 45.94
Rayman
Score: 33.58
Pioneer
Score: 33.08
Commerzbank
Score: 29.52
Amazon Music
Score: 26.32
Victoria Beckham
Score: 26.15
Ardbeg
Score: 26.13
Ableton
Score: 24.35
Ericsson
Score: 22.17
Brand Category Score
Trancefamily 151.41
Mixcloud 107.76
MOOG 50.92
Carrera 45.94
Rayman 33.58
Pioneer 33.08
Commerzbank 29.52
Amazon Music 26.32
Victoria Beckham 26.15
Ardbeg 26.13
Ableton 24.35
Ericsson 22.17
Live Nation 20.92
PowerFood 17.52
Edeka 17.47
Akai 16.33
ITV 16.13
Akg 14.79
Hummel 14.41
JAC 13.29
Sennheiser 13.17
Discovery Media 12.34
Tomorrowland 12.12
Augustiner Helles 11.93
Davidoff 11.82
Hummer 10.94
Blackmagic Design 10.11
Lufthansa 9.47
JetSetter 9.24
Efteling 9.10
Miele 9.04
Jim Beam 8.91
Dacia 8.15
Spotify Music 8.11
SoundCloud 7.63
Pro Tools 7.41
Siemens 7.01
Mortal Kombat 6.98
Barbie 6.66
The Last of Us 6.63
Heinz 6.55
Bosch 6.50
Hasbro 6.41
FOX 6.40
Lidl 6.29
Absolut 6.18
Leica 6.17
iHeartRadio Music Awards 6.06
Superdry 6.01
RedBubble 5.95

Official Profiles

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Artist: U96

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

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