Tyrese Brand Affinity ranks highest Hennessy at 4.86% . Very Strong. Score DMDB 69.03% | Fanbase 60.24%

Tyrese — pop artist from US.

Tyrese Gibson, known as Tyrese, is an R&B singer and actor who launched his career at 14 by performing in local talent shows in Los Angeles' Watts section. He…

Tyrese

Recognizable

Country: US | Gender: male | Artist ID: 11e81bd1-df79-a71e-baba-a0369fe50396

Find Artist

Genres

pophip popr&b, funk & soulr&burban contemporaryneo soulnew jack swingquiet stormr&b/soulpop r&bcontemporary r&bhip-hop & raphip hoppop raphip-hop/rap

Influential: 69.03% Fanbase: 60.24% Trending: 73.43%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Hennessy • 4.86% • Very Strong

As of 2025-09-10

20,468,751

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 69.03% | Fanbase 60.24% | Trending 73.43% | CAREER STAGE: MAINSTREAM

Biography

Tyrese Gibson, known as Tyrese, is an R&B singer and actor who launched his career at 14 by performing in local talent shows in Los Angeles' Watts section. He gained recognition after starring in a Coca-Cola commercial and released his self-titled debut album in 1998. Over the years, he released several albums, including "2000 Watts" and "I Wanna Go There," with his fourth album, "Alter Ego," achieving success in late 2006. In addition to his music career, Tyrese has acted in films such as "Baby Boy" and "Four Brothers," as well as in the Fast and the Furious series. He has also executive-produced television series like "First In" and "K-Town."

In 2015, Tyrese announced that "Black Rose" would be his final solo album, featuring collaborations with artists like Brandy and Chrisette Michele, which debuted at number one. He later formed the R&B supergroup TGT with Tank and Ginuwine, releasing the successful album "Three Kings." Tyrese continues to be active in both music and acting, maintaining a diverse career in the entertainment industry.

Report Date: 2025-09-10

Tyrese reliably reaches 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, INDIA. The base is heavily female (55%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (518,665 avg views per post); Instagram layers on depth and replies. The audience sits near Hennessy, iHeartRadio Music Awards, FashionNova, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tyrese score 0.08% — Low bucket.

Brand: HennessyBrand: iHeartRadio Music AwardsBrand: FashionNova

Followers:20,468,751

Engagements:16,884

Rate:0.1%

Posts:23,255

Avg Likes:16,614

Avg Comments:693

Avg Views:518,665

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,468,751 · Engagements 16,884 · Rate 0.1% Posts 23,255 · Views 518,665 · Avg Likes 16,614 · Avg Comments 693 · Avg Views 518,665	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 39% 35-44: 13% 13-17: 3%	Largest: 25-34 (42%); next: 18-24 (39%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (63%) BRAZIL (6%) INDIA (4%) NIGERIA (3%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (63%), BRAZIL (6%), INDIA (4%)
Platform Engagement	Instagram: 8,862 avg likes/post · Youtube: 518,665 avg views/post	Best reach: Youtube 518,665 avg views; best engagement: Instagram 8,862 avg likes

Top Brand Affinities

Hennessy

Score: 4.86

iHeartRadio Music Awards

Score: 4.86

FashionNova

Score: 3.59

Nickelodeon

Score: 3.43

ESPN

Score: 3.41

Los Angeles Lakers

Score: 3.40

Fenty beauty

Score: 3.28

NBC

Score: 3.19

Barber Shop Connect

Score: 3.16

Philips

Score: 3.08

NBA

Score: 2.97

Paramount Pictures

Score: 2.92

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Top Brand Affinities

Brand	Category	Score
Hennessy		4.86
iHeartRadio Music Awards		4.86
FashionNova		3.59
Nickelodeon		3.43
ESPN		3.41
Los Angeles Lakers		3.40
Fenty beauty		3.28
NBC		3.19
Barber Shop Connect		3.16
Philips		3.08
NBA		2.97
Paramount Pictures		2.92
NFL		2.77
MTV		2.50
Maserati		2.36
Kodak		2.25
Chrysler		2.24
AMC		2.21
Transformers		2.20
SoundCloud		2.12
Puma		2.10
Bugatti		2.07
Beats Electronics		2.05
shein		1.97
Under Armour		1.88
Sneakerhead		1.86
Walmart		1.85
Fendi		1.85
Dodge		1.81
Bentley		1.78
Guess		1.77
Porsche		1.69
McLaren		1.63
Calvin Klein		1.60
Nissan		1.58
Ford		1.55
SheInside		1.55
Pepsi		1.55
Target		1.53
Pic Collage		1.53
Spotify Music		1.53
Mitsubishi		1.53
Lamborghini		1.53
New Balance		1.52
Chevrolet		1.52
Polo Ralph Lauren		1.50
Red Bull		1.48
Versace		1.48
Land Rover		1.47
Audi		1.47