Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
45,652
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:10:45 UTC
Genres
Biography
Týr draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily male (79%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 687 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Affliction, Impericon, CD Projekt RED makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 45,652 · Engagements 186 · Rate 0.4% Posts 264 · Views 1,000 · Avg Likes 186 · Avg Comments 8 · Avg Views 1,000 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 32% 35-44: 16% 45-64: 6% |
Largest: 25-34 (44%); next: 18-24 (32%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED STATES (26%) BRAZIL (11%) UNITED KINGDOM (5%) GERMANY (5%) ECUADOR (4%) |
Top regions: UNITED STATES (26%), BRAZIL (11%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 144 avg likes/post · Tiktok: 313 avg views/post · Youtube: 687 avg views/post | Best reach: Youtube 687 avg views; best engagement: Instagram 144 avg likes |
Top Brand Affinities
Affliction
Impericon
CD Projekt RED
Blizzard Entertainment
Ampeg
Live Nation
Hearthstone
Crown Royal
Wingstop
Konami
Riachuelo
Diablo
| Brand | Category | Score |
|---|---|---|
| Affliction | 159.49 | |
| Impericon | 76.12 | |
| CD Projekt RED | 58.27 | |
| Blizzard Entertainment | 44.44 | |
| Ampeg | 41.59 | |
| Live Nation | 34.90 | |
| Hearthstone | 25.35 | |
| Crown Royal | 24.17 | |
| Wingstop | 21.30 | |
| Konami | 18.01 | |
| Riachuelo | 16.89 | |
| Diablo | 16.40 | |
| Boticario | 15.12 | |
| Amazon Music | 13.95 | |
| Hema | 13.73 | |
| The Witcher | 13.01 | |
| Captain Morgan | 12.80 | |
| Lay's | 12.43 | |
| Borderlands | 12.26 | |
| PLAYMOBIL | 12.11 | |
| Banco Bradesco | 11.92 | |
| FOX | 11.87 | |
| World of Warcraft | 11.87 | |
| God of War | 10.74 | |
| Scania | 10.31 | |
| Paco Rabanne | 10.15 | |
| New Line Cinema | 10.02 | |
| Jameson | 9.85 | |
| Sennheiser | 9.76 | |
| Pilsner Urquell | 9.73 | |
| Mortal Kombat | 9.71 | |
| Square Enix | 8.83 | |
| Pro Tools | 8.24 | |
| Bonneville | 7.89 | |
| Fallout | 7.69 | |
| Itaipava | 6.94 | |
| Bethesda Softworks | 6.81 | |
| Dunkin' Donuts | 6.58 | |
| Moda Praia | 6.37 | |
| Motorola | 6.16 | |
| NHL | 6.08 | |
| GMC | 5.88 | |
| Movistar | 5.54 | |
| Comedy Central | 5.52 | |
| Spotify Music | 5.36 | |
| Kickstarter | 5.17 | |
| Power Rangers | 4.91 | |
| Star Wars | 4.70 | |
| NBC | 4.61 | |
| Emporium | 4.60 |
Official Profiles
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LoginArtist: Týr
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-30 03:00 UTC | 70000TONS OF METAL 2026 | Port of Miami | Miami, United States | — |
