Type O Negative Brand Affinity ranks highest Ampeg at 37.86% . Very Strong. Score DMDB 62.64% | Fanbase 51.79%

Type O Negative — rock artist from US.

Formed in 1990 by vocalist/bassist/songwriter Peter Steele, New York goth metal band Type O Negative included guitarist Ken Hickey, keyboardist Josh Silver,…

Type O Negative

Recognizable

Country: US | Artist ID: 11e81bc2-7945-e7be-bf01-a0369fe50396

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Genres

rockrockhard rockindustrial rockmetalalternative metalnu metalmetalindustrial metalgothic metaldoom/sludge metal

Influential: 62.64% Fanbase: 51.79% Trending: 68.07%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 37.86% • Very Strong

As of 2025-09-10

474,452

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 62.64% | Fanbase 51.79% | Trending 68.07% | CAREER STAGE: MAINSTREAM

Biography

Formed in 1990 by vocalist/bassist/songwriter Peter Steele, New York goth metal band Type O Negative included guitarist Ken Hickey, keyboardist Josh Silver, and drummer Johnny Kelly. Emerging from the remnants of thrash band Carnivore, Type O Negative's music slowed down thrash metal tempos, blending misanthropy, depression, and vampiric vocals. Their debut album, Slow, Deep and Hard, was released in 1991, featuring melancholic tracks like "Unsuccessfully Coping with the Natural Beauty of Infidelity."

Despite criticism for his dark humor, Steele led the band through albums like Bloody Kisses in 1993, which gained a cult following and cracked Billboard's Top 200. The band continued to evolve with releases like October Rust in 1996 and World Coming Down in 1999. After Steele's passing in 2010, Type O Negative disbanded, leaving behind a legacy of goth metal that resonated with a dedicated fan base.

Report Date: 2025-09-10

Type O Negative keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, BRAZIL, CANADA. The composition is heavily male (60%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 47,015 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Ampeg, MOOG, Hot Topic supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Type O Negative score 1.58% — Moderate bucket.

Brand: AmpegBrand: MOOGBrand: Hot Topic

Followers:474,452

Engagements:7,517

Rate:1.6%

Posts:317

Avg Likes:11,597

Avg Comments:75

Avg Views:47,015

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 474,452 · Engagements 7,517 · Rate 1.6% Posts 317 · Views 47,015 · Avg Likes 11,597 · Avg Comments 75 · Avg Views 47,015	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 35% 35-44: 18% 45-64: 7%	Largest: 25-34 (36%); next: 18-24 (35%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (44%) BRAZIL (10%) CANADA (4%) GERMANY (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (44%), BRAZIL (10%), CANADA (4%)
Platform Engagement	Instagram: 7,421 avg likes/post · Youtube: 47,015 avg views/post	Best reach: Youtube 47,015 avg views; best engagement: Instagram 7,421 avg likes

Top Brand Affinities

Ampeg

Score: 37.86

MOOG

Score: 15.35

Hot Topic

Score: 11.48

Resident Evil

Score: 8.37

World of Warcraft

Score: 8.04

Capcom

Score: 7.92

Fallout

Score: 7.30

Columbia Pictures

Score: 6.26

The Witcher

Score: 6.02

Sega

Score: 5.90

Dr. Martens

Score: 5.85

Warner Bros

Score: 5.40

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Top Brand Affinities

Brand	Category	Score
Ampeg		37.86
MOOG		15.35
Hot Topic		11.48
Resident Evil		8.37
World of Warcraft		8.04
Capcom		7.92
Fallout		7.30
Columbia Pictures		6.26
The Witcher		6.02
Sega		5.90
Dr. Martens		5.85
Warner Bros		5.40
Rockstar Games		4.90
Final Fantasy		4.56
MTV		4.45
Mortal Kombat		4.42
Paramount Pictures		4.31
Comedy Central		4.19
Jack Daniels		4.19
AMC		4.15
Kickstarter		3.93
WWE		3.92
Spotify Music		3.82
Monster Beverage		3.72
Nintendo		3.40
Star Wars		3.35
Urban Decay Cosmetics		3.13
Harley-Davidson		3.03
Prismacolor		3.02
NYX Cosmetics		2.90
Matrix		2.59
Guinness		2.54
Budweiser		2.45
HBO		2.38
Activision Blizzard		2.37
DC Entertainment		2.27
Lush		2.23
Chrysler		2.13
Vans		2.11
Nickelodeon		2.11
Walmart		2.07
Polaroid		2.06
Universal		1.96
Transformers		1.96
PlayStation		1.93
Ubisoft		1.90
Pepsi		1.90
Marvel Entertainment		1.87
SoundCloud		1.86
Showtime		1.72