Tyler Ward

Tyler Ward — pop artist from US.

A singer-songwriter who first gained fame through his viral videos, Tyler Ward became one of the most successful musical social media artists of the 2010s. ∙…

Influence: 56.99% Fanbase: 44.22% Trending: 63.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 15.24% • Very Strong

As of 2025-09-14

2,134,808

Social Media Followers

As of 2025-09-14

00:00:00

Hours Airplay

2025-12-07 11:39:42 UTC

Genres

popviral popneo mellowindie cafe popchannel poppopmainstream popothersacoustic coverfolk & traditionalsinger/songwriter

Biography

A singer-songwriter who first gained fame through his viral videos, Tyler Ward became one of the most successful musical social media artists of the 2010s. ∙ Creating Tyler Ward Studios in 2009, he started his music career as a producer, eventually recording with such artists as Jason Derulo and Lindsey Stirling. ∙ In 2010, his video cover of “We Are the World” went viral, racking up 1.5 million views during the same week that the song was rereleased as “We Are the World 25 for Haiti.” ∙ He earned a spot as the only unsigned artist in the Top 15 of Billboard’s Social 50, remaining on the chart for 38 weeks during 2011. ∙ Debuting on iTunes in 2012, his original EP Hello. Love. Heartbreak. simultaneously topped six Billboard charts. ∙ Ward made his solo TV debut on TODAY in 2015, where he was recognized as radio legend Elvis Duran’s Artist of the Month. ∙ The music video for his duet of Toto’s “Africa,” featuring Lisa Cimorelli, went viral in 2019, while the song became a highlight of his LP He Said. She Said..

Top Brand Affinities

Report Date: 2025-09-14

Tyler Ward has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, INDONESIA, UNITED KINGDOM. A heavily female (58%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 2,302 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Ariat, Arbonne, Publix signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tyler Ward score 0.09% — Low bucket.

Brand: AriatBrand: ArbonneBrand: Publix

Followers:2,134,808

Engagements:1,962

Rate:0.1%

Posts:672

Avg Likes:1,939

Avg Comments:92

Avg Views:3,843

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,134,808 · Engagements 1,962 · Rate 0.1% Posts 672 · Views 3,843 · Avg Likes 1,939 · Avg Comments 92 · Avg Views 3,843	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 24% 13-17: 7% 35-44: 4%	Largest: 18-24 (64%); next: 25-34 (24%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (26%) INDONESIA (7%) UNITED KINGDOM (6%) BRAZIL (6%) PHILIPPINES (6%)	Top regions: UNITED STATES (26%), INDONESIA (7%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 1,784 avg likes/post · Youtube: 2,302 avg views/post	Best reach: Youtube 2,302 avg views; best engagement: Instagram 1,784 avg likes

Top Brand Affinities

Ariat

Score: 15.24

Arbonne

Score: 10.95

Publix

Score: 9.07

T.J. Maxx

Score: 8.63

Kroger

Score: 8.06

Pro Tools

Score: 8.03

Amazon Music

Score: 7.86

iHeartRadio Music Awards

Score: 7.71

Delta

Score: 7.13

Free People

Score: 7.04

NBC

Score: 6.71

American Eagle

Score: 5.85

Brand	Category	Score
Ariat		15.24
Arbonne		10.95
Publix		9.07
T.J. Maxx		8.63
Kroger		8.06
Pro Tools		8.03
Amazon Music		7.86
iHeartRadio Music Awards		7.71
Delta		7.13
Free People		7.04
NBC		6.71
American Eagle		5.85
Anthropologie		5.54
The Home Depot		5.33
Walgreens		5.31
HomeGoods		5.22
Chick-fil-A		5.05
Verizon		4.55
Dunkin' Donuts		4.39
Margaritaville		4.35
Taco Bell		3.91
Carhartt		3.78
NORDSTROM		3.77
Target		3.66
Coors		3.61
Showtime		3.54
Lululemon Athletica		3.51
OLD NAVY		3.45
MTV		3.19
Busch		3.17
ABC		3.11
Polaroid		2.86
Universal		2.85
ESPN		2.77
Nickelodeon		2.71
Lush		2.71
Monster Beverage		2.64
Hollister Co		2.49
Walmart		2.47
Sunnies Studios		2.41
Babybump		2.38
Spotify Music		2.37
Starbucks		2.35
NHL		2.33
Pokemon Go		2.30
Under Armour		2.18
AMC		2.14
Philips		2.12
Cadillac		2.06
Walt Disney		2.04