Tyler ICU Brand Affinity ranks highest Woolworths at 33.63% . Very Strong. Score DMDB 62.14% | Fanbase 43.25%

Tyler ICU — pop artist from ZA.

Tyler ICU is a prominent figure in the South African music production scene, having launched his career in 2006. His collaboration with DJ Maphorisa on the…

Tyler ICU

Recognizable

Country: ZA | Gender: male | Artist ID: b847b354-1fa5-4c12-9bc5-fa14af6507be

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Genres

popsouth african popelectronicamapianoelectronic

Influential: 62.14% Fanbase: 43.25% Trending: 71.59%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 33.63% • Very Strong

As of 2025-09-10

1,852,842

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 62.14% | Fanbase 43.25% | Trending 71.59% | CAREER STAGE: MAINSTREAM

Biography

Tyler ICU is a prominent figure in the South African music production scene, having launched his career in 2006. His collaboration with DJ Maphorisa on the song "Black Forrest" alongside KLY marked a significant milestone in his journey. Tyler ICU's production credits include tracks like "It's You" and "Emazulwini" from Shasha's EP "Blossom" in 2019, as well as Dr Peppa's "What it is" featuring Riky Rick, Lucasraps, and Chang Cello. Notably, his work with Cassper Nyovest on the Gold-certified track "Good For That" showcased his versatility. Tyler ICU's repertoire expanded further with co-production on various singles from the "Scorpion Kings" and "Scorpion Kings Live" albums, including popular tracks like "Hello" and "Emcimbini." He also contributed to Daliwonga's album "Uyang’Testa" and produced the hit "Ungazincishi" by Riky Rick featuring Focalistic. In 2020, Tyler ICU released the successful Amapiano album "Money Heist" with Nicole Elocin, featuring standout singles like "Bella Ciao" and "Risky." The album garnered millions of views on YouTube and earned a place on Apple Music's Top 100.

Report Date: 2025-09-10

Tyler ICU speaks to 18-24 & 25-34 audiences with measurable traction in SOUTH AFRICA, UNITED STATES, KENYA. Composition is heavily male (72%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (84,161 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Woolworths, Le coq sportif, Rémy Martin, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tyler ICU score 0.31% — Low bucket.

Brand: WoolworthsBrand: Le coq sportifBrand: Rémy Martin

Followers:1,852,842

Engagements:5,703

Rate:0.3%

Posts:1,701

Avg Likes:5,520

Avg Comments:107

Avg Views:117,761

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,852,842 · Engagements 5,703 · Rate 0.3% Posts 1,701 · Views 117,761 · Avg Likes 5,520 · Avg Comments 107 · Avg Views 117,761	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 42% 35-44: 6% 13-17: 5%	Largest: 18-24 (46%); next: 25-34 (42%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	SOUTH AFRICA (42%) UNITED STATES (15%) KENYA (6%) NIGERIA (4%) ZIMBABWE (3%)	Top regions: SOUTH AFRICA (42%), UNITED STATES (15%), KENYA (6%)
Platform Engagement	Instagram: 2,177 avg likes/post · Tiktok: 33,600 avg views/post · Youtube: 84,161 avg views/post	Best reach: Youtube 84,161 avg views; best engagement: Instagram 2,177 avg likes

Top Brand Affinities

Woolworths

Score: 33.63

Le coq sportif

Score: 33.53

Rémy Martin

Score: 27.35

Palm Angels

Score: 21.10

Mixcloud

Score: 17.69

Hennessey

Score: 16.81

Hennessy

Score: 14.42

Pioneer

Score: 13.81

Ellesse

Score: 13.44

Kappa

Score: 9.62

Champion

Score: 9.27

JACQUEMUS

Score: 9.23

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Top Brand Affinities

Brand	Category	Score
Woolworths		33.63
Le coq sportif		33.53
Rémy Martin		27.35
Palm Angels		21.10
Mixcloud		17.69
Hennessey		16.81
Hennessy		14.42
Pioneer		13.81
Ellesse		13.44
Kappa		9.62
Champion		9.27
JACQUEMUS		9.23
Jagermeister		9.09
Amstel		8.90
New Era		8.64
boohoo		7.61
SoundCloud		7.55
Lacoste		7.46
The North Face		7.42
MTV		5.96
FOREX		5.92
Coach		5.40
Bacardi		4.98
ASOS		4.46
shein		4.00
Puma		3.68
Bershka		3.41
Beats Electronics		3.39
Colgate		3.33
Nike		3.33
FashionNova		3.26
BALMAIN		3.25
SheInside		3.14
Emporium		3.11
Vans		3.07
H&M		3.07
Spotify Music		3.04
Red Bull		2.79
Fenty beauty		2.76
TOM FORD		2.64
Heineken		2.52
Tomorrowland		2.41
Christian Dior		2.40
Herbalife		2.34
Fendi		2.32
Versace		2.26
Polo Ralph Lauren		2.23
Dr. Martens		2.16
Primark		2.15
Timberland		2.14