TxC

TxC

Country: ZA | Gender: female

Influence: 53.05% Fanbase: 30.06% Trending: 64.55% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 18.01% • Very Strong

As of 2025-09-08

3,378,371

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:35:13 UTC

Genres

electronicamapianoelectronic

Biography

TxC, a dynamic DJ and performer duo comprising of Tarryn and Clairise from South Africa. Hailing from Gqeberha and making their mark in Johannesburg, they garnered global acclaim with electrifying DJ sets and a revolutionary online song-breaking dance method that was the first seen of its kind at the time.

As global ambassadors for the Amapiano genre, TxC holds a mission to represent it definitively on the global stage. Their latest viral song "Turn off The Lights" has continuously been growing via social media. This track is an exhilarating journey through the diverse landscapes of Amapiano, offering a poetic narrative that captures the essence of bliss and genuine entertainment through its mesmerising sound. Their previous gold-selling records, including "Too Deep (ft. Dinky Kunene)," is another testament to their love for creating music that is soulful yet electrifying at the same time, their upcoming music catalog aims to set the world ablaze.

Their vision includes empowering individuals, celebrating diversity, and embracing South Africa's rich cultural heritage. TxC aims not only to be a musical force but also inspirational figures, encouraging young girls to achieve greatness and break boundaries.

TxC see Amapiano as more than just music, considering it a spiritual journey deeply rooted in African sound. TxC's overarching goal is to build a global legacy for the Amapiano genre while authentically sharing their story and reflecting the narrative of their people.

TxC Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

TxC connects with 25-34 & 18-24 audiences and shows durable traction across SOUTH AFRICA, UNITED STATES, FRANCE. With a heavily male (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 68,200 avg views per post; Instagram adds dependable engagement depth. Overlap with Palm Angels, Woolworths, New Era highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: TxC moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist TxC score 0.67%Low bucket.
Brand: Palm AngelsBrand: WoolworthsBrand: New Era
Followers:3,378,371
Engagements:22,506
Rate:0.7%
Posts:3,147
Views:70,200
Avg Likes:22,254
Avg Comments:134
Avg Views:70,200

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 3,378,371 · Engagements 22,506 · Rate 0.7%
Posts 3,147 · Views 70,200 · Avg Likes 22,254 · Avg Comments 134 · Avg Views 70,200
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 43%
18-24: 40%
35-44: 10%
13-17: 4%
Largest: 25-34 (43%); next: 18-24 (40%)
Gender Split Female: 35%
Male: 65%
Non-binary/Other: 0%
Skews male (65%)
Top Countries SOUTH AFRICA (25%)
UNITED STATES (24%)
FRANCE (5%)
UNITED KINGDOM (5%)
KENYA (4%)
Top regions: SOUTH AFRICA (25%), UNITED STATES (24%), FRANCE (5%)
Platform Engagement Instagram: 15,380 avg likes/post · Tiktok: 68,200 avg views/post · Youtube: 2,000 avg views/post Best reach: Tiktok 68,200 avg views; best engagement: Instagram 15,380 avg likes

Top Brand Affinities

Palm Angels
Score: 18.01
Woolworths
Score: 15.51
New Era
Score: 12.65
Mixcloud
Score: 12.14
Moët & Chandon
Score: 10.37
Pioneer
Score: 7.83
Steve Madden
Score: 7.74
Hennessy
Score: 7.66
Kappa
Score: 7.00
Foot Locker
Score: 6.93
Champion
Score: 6.19
MISSGUIDED
Score: 5.84
Brand Category Score
Palm Angels 18.01
Woolworths 15.51
New Era 12.65
Mixcloud 12.14
Moët & Chandon 10.37
Pioneer 7.83
Steve Madden 7.74
Hennessy 7.66
Kappa 7.00
Foot Locker 6.93
Champion 6.19
MISSGUIDED 5.84
Maybach 5.69
Timberland 5.66
Moncler 5.55
Fendi 5.10
shein 5.09
BALMAIN 4.75
MTV 4.51
Herbalife 4.26
SheInside 4.18
FashionNova 4.05
NARS Cosmetics 3.94
Colgate 3.37
Matrix 3.32
Carrefour 3.21
Bacardi 3.14
Hermès 3.13
Versace 3.11
Lacoste 3.08
Nivea 2.98
Monster Beverage 2.96
FOREX 2.91
Dr. Martens 2.86
Fenty beauty 2.70
ASOS 2.62
Puma 2.46
Rolls-Royce 2.45
SoundCloud 2.42
Paramount Pictures 2.42
Cartier 2.41
H&M 2.40
Moschino 2.36
Dolce & Gabbana 2.23
Zara 2.16
Forever 21 2.11
Gymshark 2.10
Sneakerhead 2.07
Christian Louboutin 2.05
Louis Vuitton 2.00

Official Profiles

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Artist: TxC

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-08 07:30 UTC TxC Gate Milano Milan, Italy

Trending Artist