Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
3,378,371
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:35:13 UTC
Genres
Biography
As global ambassadors for the Amapiano genre, TxC holds a mission to represent it definitively on the global stage. Their latest viral song "Turn off The Lights" has continuously been growing via social media. This track is an exhilarating journey through the diverse landscapes of Amapiano, offering a poetic narrative that captures the essence of bliss and genuine entertainment through its mesmerising sound. Their previous gold-selling records, including "Too Deep (ft. Dinky Kunene)," is another testament to their love for creating music that is soulful yet electrifying at the same time, their upcoming music catalog aims to set the world ablaze.
Their vision includes empowering individuals, celebrating diversity, and embracing South Africa's rich cultural heritage. TxC aims not only to be a musical force but also inspirational figures, encouraging young girls to achieve greatness and break boundaries.
TxC see Amapiano as more than just music, considering it a spiritual journey deeply rooted in African sound. TxC's overarching goal is to build a global legacy for the Amapiano genre while authentically sharing their story and reflecting the narrative of their people.
TxC connects with 25-34 & 18-24 audiences and shows durable traction across SOUTH AFRICA, UNITED STATES, FRANCE. With a heavily male (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 68,200 avg views per post; Instagram adds dependable engagement depth. Overlap with Palm Angels, Woolworths, New Era highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: TxC moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,378,371 · Engagements 22,506 · Rate 0.7% Posts 3,147 · Views 70,200 · Avg Likes 22,254 · Avg Comments 134 · Avg Views 70,200 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 40% 35-44: 10% 13-17: 4% |
Largest: 25-34 (43%); next: 18-24 (40%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
SOUTH AFRICA (25%) UNITED STATES (24%) FRANCE (5%) UNITED KINGDOM (5%) KENYA (4%) |
Top regions: SOUTH AFRICA (25%), UNITED STATES (24%), FRANCE (5%) |
| Platform Engagement | Instagram: 15,380 avg likes/post · Tiktok: 68,200 avg views/post · Youtube: 2,000 avg views/post | Best reach: Tiktok 68,200 avg views; best engagement: Instagram 15,380 avg likes |
Top Brand Affinities
Palm Angels
Woolworths
New Era
Mixcloud
Moët & Chandon
Pioneer
Steve Madden
Hennessy
Kappa
Foot Locker
Champion
MISSGUIDED
| Brand | Category | Score |
|---|---|---|
| Palm Angels | 18.01 | |
| Woolworths | 15.51 | |
| New Era | 12.65 | |
| Mixcloud | 12.14 | |
| Moët & Chandon | 10.37 | |
| Pioneer | 7.83 | |
| Steve Madden | 7.74 | |
| Hennessy | 7.66 | |
| Kappa | 7.00 | |
| Foot Locker | 6.93 | |
| Champion | 6.19 | |
| MISSGUIDED | 5.84 | |
| Maybach | 5.69 | |
| Timberland | 5.66 | |
| Moncler | 5.55 | |
| Fendi | 5.10 | |
| shein | 5.09 | |
| BALMAIN | 4.75 | |
| MTV | 4.51 | |
| Herbalife | 4.26 | |
| SheInside | 4.18 | |
| FashionNova | 4.05 | |
| NARS Cosmetics | 3.94 | |
| Colgate | 3.37 | |
| Matrix | 3.32 | |
| Carrefour | 3.21 | |
| Bacardi | 3.14 | |
| Hermès | 3.13 | |
| Versace | 3.11 | |
| Lacoste | 3.08 | |
| Nivea | 2.98 | |
| Monster Beverage | 2.96 | |
| FOREX | 2.91 | |
| Dr. Martens | 2.86 | |
| Fenty beauty | 2.70 | |
| ASOS | 2.62 | |
| Puma | 2.46 | |
| Rolls-Royce | 2.45 | |
| SoundCloud | 2.42 | |
| Paramount Pictures | 2.42 | |
| Cartier | 2.41 | |
| H&M | 2.40 | |
| Moschino | 2.36 | |
| Dolce & Gabbana | 2.23 | |
| Zara | 2.16 | |
| Forever 21 | 2.11 | |
| Gymshark | 2.10 | |
| Sneakerhead | 2.07 | |
| Christian Louboutin | 2.05 | |
| Louis Vuitton | 2.00 |
Official Profiles
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LoginArtist: TxC
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 07:30 UTC | TxC | Gate Milano | Milan, Italy |















