Two People

Two People — r&b, funk & soul artist from AU.

Phoebe Lou and Joseph Clough are Two People.The Melbourne duo formed following the dissolution of their prior project, Snakadaktal.

Influence: 49.40% Fanbase: 17.05% Trending: 65.57% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Panavision • 65.19% • Very Strong

As of 2025-09-08

8,942

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:35:06 UTC

Genres

r&b, funk & soulvapor souljazz & standardsjazzalternativealternative

Biography

Phoebe Lou and Joseph Clough are Two People.The Melbourne duo formed following the dissolution of their prior project, Snakadaktal.

Top Brand Affinities

Report Date: 2025-09-08

Two People cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, AUSTRALIA, UNITED KINGDOM. A heavily male (63%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 20,899 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Panavision, Telstra, MOOG, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Two People score 8.31% — Very Strong bucket.

Brand: PanavisionBrand: TelstraBrand: MOOG

Followers:8,942

Engagements:743

Rate:8.3%

Posts:388

Avg Likes:720

Avg Comments:39

Avg Views:20,899

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,942 · Engagements 743 · Rate 8.3% Posts 388 · Views 20,899 · Avg Likes 720 · Avg Comments 39 · Avg Views 20,899	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 39% 35-44: 11% 13-17: 5%	Largest: 18-24 (41%); next: 25-34 (39%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (16%) AUSTRALIA (13%) UNITED KINGDOM (8%) RUSSIA (5%) BRAZIL (4%)	Top regions: UNITED STATES (16%), AUSTRALIA (13%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 361 avg likes/post · Youtube: 20,899 avg views/post	Best reach: Youtube 20,899 avg views; best engagement: Instagram 361 avg likes

Top Brand Affinities

Panavision

Score: 65.19

Telstra

Score: 47.73

MOOG

Score: 31.64

Ableton

Score: 27.06

Vegemite

Score: 25.35

Qantas

Score: 17.83

Arri

Score: 16.10

Woolworths

Score: 14.03

Mixcloud

Score: 12.79

Hasselblad

Score: 12.69

Akai

Score: 12.40

Pro Tools

Score: 12.28

Brand	Category	Score
Panavision		65.19
Telstra		47.73
MOOG		31.64
Ableton		27.06
Vegemite		25.35
Qantas		17.83
Arri		16.10
Woolworths		14.03
Mixcloud		12.79
Hasselblad		12.69
Akai		12.40
Pro Tools		12.28
Amazon Music		11.69
Kmart		9.87
Kodak		9.68
SoundCloud		8.81
Spotify Music		8.74
Acne Studios		8.44
Holden		7.02
Maison Margiela		6.71
JACQUEMUS		6.67
Sunnies Studios		6.48
Coachella		6.44
Fujifilm		6.21
Leica		5.43
Billabong		4.66
Showtime		4.44
UberEATS		4.20
Polaroid		4.11
ABC		4.03
Emporium		3.86
Beats Electronics		3.79
Olympus		3.77
Aperol		3.77
Tinder		3.59
Comedy Central		3.36
Airbnb		3.31
Lollapalooza		3.03
MTV		2.99
A Game of Tones		2.90
Lush		2.87
ASOS		2.86
Columbia Pictures		2.79
Intel		2.48
Warner Bros		2.40
Guinness		2.40
McLaren		2.23
Paramount Pictures		1.94
The North Face		1.94
Prada		1.73