Twin Shadow
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
99,743
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:55:26 UTC
Genres
Biography
“I had to come up with some way of doing it, some way of taking my attitude of genre-lessness and really go for it,” Lewis says. “In a moment, I closed my eyes and said: no drums and yes! Instruments without frets.” The album is built on and written with fretless bass and pedal steel—textures that let the songs breathe, that move with an internal, unforced rhythm. “Programming drum machines has been a passion of mine for a long time, but drums always felt like clear markers for ‘style.’ And I didn’t want to be ‘in fashion.’ I didn’t want anything slick. I’ve tried all that. I wanted to feel my own internal pulse—my own clock. Once I committed to no drums, that was enough of a blueprint. The songs poured out quickly.”
That immediacy, that here-and-nowness, is what 'Georgie' is really about. The songs exist without pretense or over-explanation. They are simply there, fully formed, unguarded.
Twin Shadow is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily male (65%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (1,386 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to MOOG, Live Nation, Warby Parker points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 99,743 · Engagements 332 · Rate 0.3% Posts 201 · Views 1,830 · Avg Likes 327 · Avg Comments 19 · Avg Views 1,830 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 39% 35-44: 12% 13-17: 4% |
Largest: 18-24 (42%); next: 25-34 (39%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (33%) BRAZIL (10%) UNITED KINGDOM (7%) MEXICO (5%) CANADA (4%) |
Top regions: UNITED STATES (33%), BRAZIL (10%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 263 avg likes/post · Tiktok: 444 avg views/post · Youtube: 1,386 avg views/post | Best reach: Youtube 1,386 avg views; best engagement: Instagram 263 avg likes |
Top Brand Affinities
MOOG
Live Nation
Warby Parker
Mixcloud
Akai
Arri
HBO Max
All Saints
Jean Paul Gaultier
Ableton
Acne Studios
Amazon Music
| Brand | Category | Score |
|---|---|---|
| MOOG | 29.82 | |
| Live Nation | 21.10 | |
| Warby Parker | 19.77 | |
| Mixcloud | 18.17 | |
| Akai | 16.84 | |
| Arri | 15.04 | |
| HBO Max | 12.22 | |
| All Saints | 11.69 | |
| Jean Paul Gaultier | 11.10 | |
| Ableton | 10.66 | |
| Acne Studios | 10.37 | |
| Amazon Music | 10.03 | |
| Coachella | 8.46 | |
| Glossier | 8.32 | |
| Marni | 8.24 | |
| Pro Tools | 7.96 | |
| Delta | 7.64 | |
| J.Crew | 7.18 | |
| Vivienne Westwood | 7.00 | |
| Maison Margiela | 6.89 | |
| Paramount Pictures | 6.71 | |
| Lollapalooza | 5.79 | |
| Loewe | 5.62 | |
| Pioneer | 5.47 | |
| Alexander McQueen | 5.45 | |
| Free People | 5.40 | |
| Kickstarter | 5.09 | |
| Coors | 5.04 | |
| Spotify Music | 5.02 | |
| NORDSTROM | 4.87 | |
| SoundCloud | 4.79 | |
| Anthropologie | 4.70 | |
| Kodak | 4.50 | |
| iHeartRadio Music Awards | 4.47 | |
| Urban Outfitters | 4.46 | |
| Oculus | 4.44 | |
| TOM FORD | 4.43 | |
| Dr. Martens | 4.40 | |
| Coach | 4.39 | |
| Miu Miu | 4.37 | |
| NBC | 4.36 | |
| Margaritaville | 4.18 | |
| Marc Jacobs | 4.16 | |
| Showtime | 4.14 | |
| MTV | 4.05 | |
| Verizon | 3.75 | |
| Polaroid | 3.70 | |
| Taco Bell | 3.68 | |
| Summit Entertainment | 3.65 | |
| Vogue | 3.65 |
Official Profiles
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LoginArtist: Twin Shadow
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















