Twin Shadow

Twin Shadow

Country: DO | Gender: male

Influence: 60.76% Fanbase: 47.39% Trending: 67.44% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 29.82% • Very Strong

As of 2025-09-08

99,743

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:55:26 UTC

Genres

popart popmetropopolisshimmer popindietronicadream popindie poppopalternativenew ravealternativeelectronicelectropopchillwavealternative dance

Biography

Dominican-born American musician, director, and producer Twin Shadow (George Lewis Jr.) delivers an intimate, minimal, eleven-song record—one that leans into grief, memory, and the quiet pulse of self-reckoning. Unlike past projects shaped by specific moments of transformation, 'Georgie' wasn’t born from a single event or tragedy. It emerged from a deeper, more fluid place—an artist listening to his own instincts in real time, writing in the moment rather than reacting to it.

“I had to come up with some way of doing it, some way of taking my attitude of genre-lessness and really go for it,” Lewis says. “In a moment, I closed my eyes and said: no drums and yes! Instruments without frets.” The album is built on and written with fretless bass and pedal steel—textures that let the songs breathe, that move with an internal, unforced rhythm. “Programming drum machines has been a passion of mine for a long time, but drums always felt like clear markers for ‘style.’ And I didn’t want to be ‘in fashion.’ I didn’t want anything slick. I’ve tried all that. I wanted to feel my own internal pulse—my own clock. Once I committed to no drums, that was enough of a blueprint. The songs poured out quickly.”

That immediacy, that here-and-nowness, is what 'Georgie' is really about. The songs exist without pretense or over-explanation. They are simply there, fully formed, unguarded.

Twin Shadow Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Twin Shadow is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily male (65%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (1,386 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to MOOG, Live Nation, Warby Parker points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Twin Shadow score 0.33%Low bucket.
Brand: MOOGBrand: Live NationBrand: Warby Parker
Followers:99,743
Engagements:332
Rate:0.3%
Posts:201
Views:1,830
Avg Likes:327
Avg Comments:19
Avg Views:1,830

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 99,743 · Engagements 332 · Rate 0.3%
Posts 201 · Views 1,830 · Avg Likes 327 · Avg Comments 19 · Avg Views 1,830
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 42%
25-34: 39%
35-44: 12%
13-17: 4%
Largest: 18-24 (42%); next: 25-34 (39%)
Gender Split Female: 35%
Male: 65%
Non-binary/Other: 0%
Skews male (65%)
Top Countries UNITED STATES (33%)
BRAZIL (10%)
UNITED KINGDOM (7%)
MEXICO (5%)
CANADA (4%)
Top regions: UNITED STATES (33%), BRAZIL (10%), UNITED KINGDOM (7%)
Platform Engagement Instagram: 263 avg likes/post · Tiktok: 444 avg views/post · Youtube: 1,386 avg views/post Best reach: Youtube 1,386 avg views; best engagement: Instagram 263 avg likes

Top Brand Affinities

MOOG
Score: 29.82
Live Nation
Score: 21.10
Warby Parker
Score: 19.77
Mixcloud
Score: 18.17
Akai
Score: 16.84
Arri
Score: 15.04
HBO Max
Score: 12.22
All Saints
Score: 11.69
Jean Paul Gaultier
Score: 11.10
Ableton
Score: 10.66
Acne Studios
Score: 10.37
Amazon Music
Score: 10.03
Brand Category Score
MOOG 29.82
Live Nation 21.10
Warby Parker 19.77
Mixcloud 18.17
Akai 16.84
Arri 15.04
HBO Max 12.22
All Saints 11.69
Jean Paul Gaultier 11.10
Ableton 10.66
Acne Studios 10.37
Amazon Music 10.03
Coachella 8.46
Glossier 8.32
Marni 8.24
Pro Tools 7.96
Delta 7.64
J.Crew 7.18
Vivienne Westwood 7.00
Maison Margiela 6.89
Paramount Pictures 6.71
Lollapalooza 5.79
Loewe 5.62
Pioneer 5.47
Alexander McQueen 5.45
Free People 5.40
Kickstarter 5.09
Coors 5.04
Spotify Music 5.02
NORDSTROM 4.87
SoundCloud 4.79
Anthropologie 4.70
Kodak 4.50
iHeartRadio Music Awards 4.47
Urban Outfitters 4.46
Oculus 4.44
TOM FORD 4.43
Dr. Martens 4.40
Coach 4.39
Miu Miu 4.37
NBC 4.36
Margaritaville 4.18
Marc Jacobs 4.16
Showtime 4.14
MTV 4.05
Verizon 3.75
Polaroid 3.70
Taco Bell 3.68
Summit Entertainment 3.65
Vogue 3.65

Official Profiles

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Artist: Twin Shadow

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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