Twiddle

Twiddle

Country: US

Influence: 55.04% Fanbase: 35.64% Trending: 64.74% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 34.09% • Very Strong

As of 2025-09-09

84,971

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:06:47 UTC

Genres

rockfunk rockjam bandprogressive rockalternativealternative

Biography

Known for jaw-dropping live performances, the Vermont quartet Twiddle have played some of the most legendary venues in the world, in addition to launching and headlining their own annual multi-day event, Tumble Down Festival.

Propelled by constant evolution in its 18 years touring, the band - Mihali Savoulidis [vocals, guitar], Ryan Dempsey [keys, organ, synth], Adrian Tramontano [drums], and Zdenek Gubb [bass] - have created an immersive and creative community around their music, while consistently rebirthing their sound. Now leaning more heavily on enigmatically stoic songwriting in lieu of the affably saccharine, their latest effort - 2022’s Every Last Leaf - treated longtime listeners to an elevated presentation of Twiddle’s trademark sound, delicately orbiting the worlds of funk, jazz, rock, reggae, and bluegrass.

In addition to hundreds of live show recordings, each with a unique setlist and collection of improvisational jams, Twiddle’s discography is an endless source of creativity, inspiration and discovery.

Announced in late 2022, the band will begin an indefinite hiatus after their final shows - Frendsgiving at the Capitol Theatre on November 24-26, 2023 - as the individual members explore their individual creative pursuits and spend more time with their families. Twiddle’s music and mission, however, will continue to live on in the hearts of every frend who ever embraced the movement that captured so many purple & green hearts across the country.

Twiddle Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Twiddle reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, CANADA, UNITED KINGDOM. The demographic tilt is heavily male (67%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 4,299 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Live Nation, Burton Snowboards, MOOG suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Twiddle score 1.80%Moderate bucket.
Brand: Live NationBrand: Burton SnowboardsBrand: MOOG
Followers:84,971
Engagements:1,527
Rate:1.8%
Posts:2,191
Views:5,547
Avg Likes:1,492
Avg Comments:47
Avg Views:5,547

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 84,971 · Engagements 1,527 · Rate 1.8%
Posts 2,191 · Views 5,547 · Avg Likes 1,492 · Avg Comments 47 · Avg Views 5,547
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 36%
18-24: 33%
35-44: 18%
45-64: 10%
Largest: 25-34 (36%); next: 18-24 (33%)
Gender Split Female: 33%
Male: 67%
Non-binary/Other: 0%
Skews male (67%)
Top Countries UNITED STATES (90%)
CANADA (2%)
UNITED KINGDOM (1%)
NIGERIA (1%)
BRAZIL (1%)
Top regions: UNITED STATES (90%), CANADA (2%), UNITED KINGDOM (1%)
Platform Engagement Instagram: 1,294 avg likes/post · Tiktok: 1,248 avg views/post · Youtube: 4,299 avg views/post Best reach: Youtube 4,299 avg views; best engagement: Instagram 1,294 avg likes

Top Brand Affinities

Live Nation
Score: 34.09
Burton Snowboards
Score: 27.88
MOOG
Score: 22.20
Gillette
Score: 13.66
Coors
Score: 13.60
Barstool Sports
Score: 11.01
Ableton
Score: 9.21
Pacific Northwest Wonderland
Score: 8.92
Verizon
Score: 8.49
Jameson
Score: 7.55
Bud Light
Score: 7.27
Margaritaville
Score: 6.72
Brand Category Score
Live Nation 34.09
Burton Snowboards 27.88
MOOG 22.20
Gillette 13.66
Coors 13.60
Barstool Sports 11.01
Ableton 9.21
Pacific Northwest Wonderland 8.92
Verizon 8.49
Jameson 7.55
Bud Light 7.27
Margaritaville 6.72
Acroyoga 6.65
Wilton 6.62
Pilsner Urquell 6.18
MamaBear 5.76
Paramount Pictures 5.20
NHL 4.89
Busch 4.83
Heinz 4.32
Kickstarter 4.26
Budweiser 3.87
Showtime 3.80
Carhartt 3.73
Cadillac 3.66
Comedy Central 3.64
Mulberry 3.57
Taco Bell 3.50
Coachella 3.45
SoundCloud 3.34
Spotify Music 3.29
Lollapalooza 3.19
Subaru 3.14
NFL 3.10
Columbia Pictures 3.09
Nickelodeon 2.99
Chipotle Mexican Grill 2.86
ESPN 2.81
Activision Blizzard 2.79
Oakley 2.68
NBC 2.67
Etsy 2.67
Lululemon Athletica 2.60
Guinness 2.60
The Olympic Games 2.48
Airbnb 2.39
Pepsi 2.38
Monster Beverage 2.36
Beats Electronics 2.36
Paypal 2.31

Official Profiles

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Artist: Twiddle

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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