Twiddle
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
84,971
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:06:47 UTC
Genres
Biography
Propelled by constant evolution in its 18 years touring, the band - Mihali Savoulidis [vocals, guitar], Ryan Dempsey [keys, organ, synth], Adrian Tramontano [drums], and Zdenek Gubb [bass] - have created an immersive and creative community around their music, while consistently rebirthing their sound. Now leaning more heavily on enigmatically stoic songwriting in lieu of the affably saccharine, their latest effort - 2022’s Every Last Leaf - treated longtime listeners to an elevated presentation of Twiddle’s trademark sound, delicately orbiting the worlds of funk, jazz, rock, reggae, and bluegrass.
In addition to hundreds of live show recordings, each with a unique setlist and collection of improvisational jams, Twiddle’s discography is an endless source of creativity, inspiration and discovery.
Announced in late 2022, the band will begin an indefinite hiatus after their final shows - Frendsgiving at the Capitol Theatre on November 24-26, 2023 - as the individual members explore their individual creative pursuits and spend more time with their families. Twiddle’s music and mission, however, will continue to live on in the hearts of every frend who ever embraced the movement that captured so many purple & green hearts across the country.
Twiddle reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, CANADA, UNITED KINGDOM. The demographic tilt is heavily male (67%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 4,299 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Live Nation, Burton Snowboards, MOOG suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 84,971 · Engagements 1,527 · Rate 1.8% Posts 2,191 · Views 5,547 · Avg Likes 1,492 · Avg Comments 47 · Avg Views 5,547 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 33% 35-44: 18% 45-64: 10% |
Largest: 25-34 (36%); next: 18-24 (33%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED STATES (90%) CANADA (2%) UNITED KINGDOM (1%) NIGERIA (1%) BRAZIL (1%) |
Top regions: UNITED STATES (90%), CANADA (2%), UNITED KINGDOM (1%) |
| Platform Engagement | Instagram: 1,294 avg likes/post · Tiktok: 1,248 avg views/post · Youtube: 4,299 avg views/post | Best reach: Youtube 4,299 avg views; best engagement: Instagram 1,294 avg likes |
Top Brand Affinities
Live Nation
Burton Snowboards
MOOG
Gillette
Coors
Barstool Sports
Ableton
Pacific Northwest Wonderland
Verizon
Jameson
Bud Light
Margaritaville
| Brand | Category | Score |
|---|---|---|
| Live Nation | 34.09 | |
| Burton Snowboards | 27.88 | |
| MOOG | 22.20 | |
| Gillette | 13.66 | |
| Coors | 13.60 | |
| Barstool Sports | 11.01 | |
| Ableton | 9.21 | |
| Pacific Northwest Wonderland | 8.92 | |
| Verizon | 8.49 | |
| Jameson | 7.55 | |
| Bud Light | 7.27 | |
| Margaritaville | 6.72 | |
| Acroyoga | 6.65 | |
| Wilton | 6.62 | |
| Pilsner Urquell | 6.18 | |
| MamaBear | 5.76 | |
| Paramount Pictures | 5.20 | |
| NHL | 4.89 | |
| Busch | 4.83 | |
| Heinz | 4.32 | |
| Kickstarter | 4.26 | |
| Budweiser | 3.87 | |
| Showtime | 3.80 | |
| Carhartt | 3.73 | |
| Cadillac | 3.66 | |
| Comedy Central | 3.64 | |
| Mulberry | 3.57 | |
| Taco Bell | 3.50 | |
| Coachella | 3.45 | |
| SoundCloud | 3.34 | |
| Spotify Music | 3.29 | |
| Lollapalooza | 3.19 | |
| Subaru | 3.14 | |
| NFL | 3.10 | |
| Columbia Pictures | 3.09 | |
| Nickelodeon | 2.99 | |
| Chipotle Mexican Grill | 2.86 | |
| ESPN | 2.81 | |
| Activision Blizzard | 2.79 | |
| Oakley | 2.68 | |
| NBC | 2.67 | |
| Etsy | 2.67 | |
| Lululemon Athletica | 2.60 | |
| Guinness | 2.60 | |
| The Olympic Games | 2.48 | |
| Airbnb | 2.39 | |
| Pepsi | 2.38 | |
| Monster Beverage | 2.36 | |
| Beats Electronics | 2.36 | |
| Paypal | 2.31 |
Official Profiles
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LoginArtist: Twiddle
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















