TWICE
Influence: 87.56%
Fanbase: 84.91%
Trending: 88.88%
Career Level: Superstar
Top Brand Affinity
Highest overlapping lifestyle brand
Atlus
• 37.54%
• Very Strong
As of 2025-08-11
76,104,107
Social Media Followers
As of 2025-08-11
00:00:00
Hours Airplay
2025-12-01 00:20:45 UTC
Genres
poppopk-popk-pop girl grouphip-hop & raphip-hop/rap
Biography
Twice, an R&B concept group formed in Cleveland, Ohio in the early 90s, consists of two pairs of identical twins. Their self-titled 1997 debut album, released under MCA Records subsidiary Silas, featured a collection of R&B ballads showcasing the group's polished vocal skills developed through years of church singing. The album, produced by notable names like Mike Chapman, Trent Thomas, and Bryce Wilson, included five tracks written by Twice themselves, with a cover of Cameo's 'Sparkle' produced by Angie Stone and D'Angelo, garnering attention within the R&B community.
Comprising Lowell and Laval Jones, along with Mike and Ike Owensby, Twice's music is described by their management as a blend of fashion-forward aesthetics and musical talent that resonates with female audiences. The group's debut album not only highlighted their vocal abilities but also showcased their production skills on two tracks, demonstrating their versatility and artistry in the R&B genre.
Comprising Lowell and Laval Jones, along with Mike and Ike Owensby, Twice's music is described by their management as a blend of fashion-forward aesthetics and musical talent that resonates with female audiences. The group's debut album not only highlighted their vocal abilities but also showcased their production skills on two tracks, demonstrating their versatility and artistry in the R&B genre.
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Top Brand Affinities
Report Date: 2025-08-11
TWICE has momentum with 18-24 & 25-34 audiences—particularly in PHILIPPINES, INDONESIA, UNITED STATES. A heavily female (66%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 1,400,000 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Atlus, GameStop, Persona 5 signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist TWICE score
0.95% — Low bucket.
Brand: AtlusBrand: GameStopBrand: Persona 5
Followers:76,104,107
Engagements:722,964
Rate:0.9%
Posts:8,468
Views:1,611,631
Avg Likes:690,330
Avg Comments:4,862
Avg Views:1,611,631
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 76,104,107 · Engagements 722,964 · Rate 0.9% Posts 8,468 · Views 1,611,631 · Avg Likes 690,330 · Avg Comments 4,862 · Avg Views 1,611,631 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 19% 13-17: 13% 35-44: 3% |
Largest: 18-24 (64%); next: 25-34 (19%) |
| Gender Split |
Female: 66% Male: 34% Non-binary/Other: 0% |
Skews female (66%) |
| Top Countries |
PHILIPPINES (15%) INDONESIA (13%) UNITED STATES (10%) BRAZIL (6%) SOUTH KOREA (4%) |
Top regions: PHILIPPINES (15%), INDONESIA (13%), UNITED STATES (10%) |
| Platform Engagement | Instagram: 443,128 avg likes/post · Tiktok: 1,400,000 avg views/post · Youtube: 211,631 avg views/post | Best reach: Tiktok 1,400,000 avg views; best engagement: Instagram 443,128 avg likes |
Top Brand Affinities
Atlus
Entertainment
Score: 37.54
GameStop
Gaming & Esports (Software/Titles)
Score: 14.59
Persona 5
Gaming & Esports (Software/Titles)
Score: 12.31
Houston Livestock Show and Rodeo
Entertainment
Score: 7.87
7-Eleven
Grocery & Pantry
Score: 7.84
Five Nights at Freddy's
Toys & Games
Score: 7.74
Square Enix
Entertainment
Score: 7.59
Final Fantasy
Gaming & Esports (Software/Titles)
Score: 7.57
Mountain Dew
Beverages
Score: 7.56
Hot Topic
Apparel & Fashion
Score: 7.10
Coach
Accessories (Bags, Eyewear, Etc.)
Score: 6.39
Jollibee
Restaurants & Food Service
Score: 6.04
| Brand | Category | Score |
|---|---|---|
| Atlus | Entertainment | 37.54 |
| GameStop | Gaming & Esports (Software/Titles) | 14.59 |
| Persona 5 | Gaming & Esports (Software/Titles) | 12.31 |
| Houston Livestock Show and Rodeo | Entertainment | 7.87 |
| 7-Eleven | Grocery & Pantry | 7.84 |
| Five Nights at Freddy's | Toys & Games | 7.74 |
| Square Enix | Entertainment | 7.59 |
| Final Fantasy | Gaming & Esports (Software/Titles) | 7.57 |
| Mountain Dew | Beverages | 7.56 |
| Hot Topic | Apparel & Fashion | 7.10 |
| Coach | Accessories (Bags, Eyewear, Etc.) | 6.39 |
| Jollibee | Restaurants & Food Service | 6.04 |
| Bandai Namco | Entertainment | 5.60 |
| Capcom | Gaming & Esports (Software/Titles) | 5.32 |
| RAZER | Consumer Electronics | 5.05 |
| Verizon | Telecom & Internet Services | 4.82 |
| Resident Evil | Gaming & Esports (Software/Titles) | 4.79 |
| League of Legends | Gaming & Esports (Software/Titles) | 4.77 |
| American Airlines | Travel & Hospitality | 4.45 |
| Power Rangers | Toys & Games | 4.22 |
| Taco Bell | Restaurants & Food Service | 4.14 |
| Mortal Kombat | Gaming & Esports (Software/Titles) | 4.01 |
| Summit Entertainment | Entertainment | 3.68 |
| Gundam | Toys & Games | 3.58 |
| Kickstarter | E-commerce & Marketplaces | 3.56 |
| Oculus | Technology | 3.43 |
| Dunkin' Donuts | Food & Snacks | 3.39 |
| Transformers | Toys & Games | 3.39 |
| Too Faced Cosmetics | Beauty & Personal Care | 3.26 |
| Tiffany | Jewelry & Watches | 2.93 |
| Busch | Beverages | 2.78 |
| PetSmart | Pet Supplies | 2.62 |
| Columbia Pictures | Entertainment | 2.58 |
| Chipotle Mexican Grill | Restaurants & Food Service | 2.49 |
| Los Angeles Lakers | Sports & Outdoors | 2.44 |
| Chrysler | Automotive | 2.40 |
| Lollapalooza | Entertainment | 2.40 |
| The North Face | Apparel & Fashion | 2.27 |
| MTV | Entertainment | 2.12 |
| Walmart | E-commerce & Marketplaces | 2.10 |
| Tinder | Technology | 2.09 |
| Call of Duty | Gaming & Esports (Software/Titles) | 2.01 |
| Snoopy And The Peanuts Gang | Entertainment | 1.99 |
| Fenty beauty | Beauty & Personal Care | 1.91 |
| Sprite | Beverages | 1.90 |
| Forever 21 | Apparel & Fashion | 1.86 |
| Lego | Toys & Games | 1.86 |
| Pepsi | Beverages | 1.80 |
| Tarte Cosmetics | Beauty & Personal Care | 1.71 |
| Target | Apparel | 1.70 |
Official Profiles
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LoginArtist: TWICE
Date Range: 2025-12-01 → 2025-12-01
Total Airplay Time: 0h 0m 0s across 0 Radio Stations
The map shows every radio station that aired TWICE today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-30)
Total: 29,068,343
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
25,378,737 | 87.31% |
| [+] |
Last.fm |
1,680,793 | 5.78% |
| [+] |
Audiomack |
1,072,082 | 3.69% |
| [+] |
Pandora |
490,415 | 1.69% |
| [+] |
Yandex |
413,936 | 1.42% |
| [+] |
Jiosaavn |
32,380 | 0.11% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-10 04:00 UTC | TWICE | Rogers Arena | Vancouver, Canada | |
| 2026-01-14 04:00 UTC | TWICE | Climate Pledge Arena | Seattle, United States | |
| 2026-01-18 03:30 UTC | TWICE | Oakland Arena | Oakland, United States | |
| 2026-01-23 04:00 UTC | TWICE | Kia Forum | Inglewood, United States | |
| 2026-01-25 04:00 UTC | TWICE | Kia Forum | Inglewood, United States | |
| 2026-01-29 03:30 UTC | TWICE | Footprint Center | Phoenix, United States | |
| 2026-01-29 03:30 UTC | TWICE | PHX Arena | Phoenix, United States | |
| 2026-02-01 03:30 UTC | TWICE | American Airlines Center | Dallas, United States | |
| 2026-02-14 04:00 UTC | TWICE | Capital One Arena | Washington, United States | |
| 2026-02-19 03:30 UTC | TWICE | UBS Arena | Elmont, United States | |
| 2026-02-21 03:30 UTC | TWICE | UBS Arena | Elmont, United States | |
| 2026-02-25 03:30 UTC | TWICE | Xfinity Mobile Arena | Philadelphia, United States | |
| 2026-02-25 03:30 UTC | TWICE | Wells Fargo Center | Philadelphia, United States | |
| 2026-02-28 03:30 UTC | TWICE | State Farm Arena | Atlanta, United States | |
| 2026-03-04 03:30 UTC | TWICE | Bell Centre | Montréal, Canada | |
| 2026-03-07 03:30 UTC | TWICE | TD Coliseum | Hamilton, Canada | |
| 2026-03-28 03:00 UTC | TWICE | Kia Center | Orlando, United States | |
| 2026-04-01 02:30 UTC | TWICE | Spectrum Center | Charlotte, United States | |
| 2026-04-04 03:00 UTC | TWICE | TD Garden | Boston, United States | |
| 2026-04-07 03:00 UTC | TWICE | United Center | Chicago, United States | |
| 2026-04-11 03:00 UTC | TWICE | Little Caesars Arena | Detroit, United States | |
| 2026-04-13 03:00 UTC | TWICE | Grand Casino Arena | Saint Paul, United States | |
| 2026-04-15 03:00 UTC | TWICE | Ball Arena | Denver, United States |
