TWICE
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-11
76,104,107
Social Media Followers
As of 2025-08-11
00:00:00
Hours Airplay
Updated 2025-10-03 20:04:39 UTC
Genres
Scores
Biography
Comprising Lowell and Laval Jones, along with Mike and Ike Owensby, Twice's music is described by their management as a blend of fashion-forward aesthetics and musical talent that resonates with female audiences. The group's debut album not only highlighted their vocal abilities but also showcased their production skills on two tracks, demonstrating their versatility and artistry in the R&B genre.
TWICE has momentum with 18-24 & 25-34 audiences—particularly in PHILIPPINES, INDONESIA, UNITED STATES. A heavily female (66%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 1,400,000 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Atlus, GameStop, Persona 5 signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 76,104,107 · Engagements 722,964 · Rate 0.9% Posts 8,468 · Views 1,611,631 · Avg Likes 690,330 · Avg Comments 4,862 · Avg Views 1,611,631 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 19% 13-17: 13% 35-44: 3% |
Largest: 18-24 (64%); next: 25-34 (19%) |
| Gender Split |
Female: 66% Male: 34% Non-binary/Other: 0% |
Skews female (66%) |
| Top Countries |
PHILIPPINES (15%) INDONESIA (13%) UNITED STATES (10%) BRAZIL (6%) SOUTH KOREA (4%) |
Top regions: PHILIPPINES (15%), INDONESIA (13%), UNITED STATES (10%) |
| Platform Engagement | Instagram: 443,128 avg likes/post · Tiktok: 1,400,000 avg views/post · Youtube: 211,631 avg views/post | Best reach: Tiktok 1,400,000 avg views; best engagement: Instagram 443,128 avg likes |
Top Brand Affinities
Atlus
GameStop
Persona 5
Houston Livestock Show and Rodeo
7-Eleven
Five Nights at Freddy's
Square Enix
Final Fantasy
Mountain Dew
Hot Topic
Coach
Jollibee
| Brand | Category | Score |
|---|---|---|
| Atlus | Entertainment | 37.54 |
| GameStop | Gaming & Esports (Software/Titles) | 14.59 |
| Persona 5 | Gaming & Esports (Software/Titles) | 12.31 |
| Houston Livestock Show and Rodeo | Entertainment | 7.87 |
| 7-Eleven | Grocery & Pantry | 7.84 |
| Five Nights at Freddy's | Toys & Games | 7.74 |
| Square Enix | Entertainment | 7.59 |
| Final Fantasy | Gaming & Esports (Software/Titles) | 7.57 |
| Mountain Dew | Beverages | 7.56 |
| Hot Topic | Apparel & Fashion | 7.10 |
| Coach | Accessories (Bags, Eyewear, Etc.) | 6.39 |
| Jollibee | Restaurants & Food Service | 6.04 |
| Bandai Namco | Entertainment | 5.60 |
| Capcom | Gaming & Esports (Software/Titles) | 5.32 |
| RAZER | Consumer Electronics | 5.05 |
| Verizon | Telecom & Internet Services | 4.82 |
| Resident Evil | Gaming & Esports (Software/Titles) | 4.79 |
| League of Legends | Gaming & Esports (Software/Titles) | 4.77 |
| American Airlines | Travel & Hospitality | 4.45 |
| Power Rangers | Toys & Games | 4.22 |
| Taco Bell | Restaurants & Food Service | 4.14 |
| Mortal Kombat | Gaming & Esports (Software/Titles) | 4.01 |
| Summit Entertainment | Entertainment | 3.68 |
| Gundam | Toys & Games | 3.58 |
| Kickstarter | E-commerce & Marketplaces | 3.56 |
| Oculus | Technology | 3.43 |
| Dunkin' Donuts | Food & Snacks | 3.39 |
| Transformers | Toys & Games | 3.39 |
| Too Faced Cosmetics | Beauty & Personal Care | 3.26 |
| Tiffany | Jewelry & Watches | 2.93 |
| Busch | Beverages | 2.78 |
| PetSmart | Pet Supplies | 2.62 |
| Columbia Pictures | Entertainment | 2.58 |
| Chipotle Mexican Grill | Restaurants & Food Service | 2.49 |
| Los Angeles Lakers | Sports & Outdoors | 2.44 |
| Chrysler | Automotive | 2.40 |
| Lollapalooza | Entertainment | 2.40 |
| The North Face | Apparel & Fashion | 2.27 |
| MTV | Entertainment | 2.12 |
| Walmart | E-commerce & Marketplaces | 2.10 |
| Tinder | Technology | 2.09 |
| Call of Duty | Gaming & Esports (Software/Titles) | 2.01 |
| Snoopy And The Peanuts Gang | Entertainment | 1.99 |
| Fenty beauty | Beauty & Personal Care | 1.91 |
| Sprite | Beverages | 1.90 |
| Forever 21 | Apparel & Fashion | 1.86 |
| Lego | Toys & Games | 1.86 |
| Pepsi | Beverages | 1.80 |
| Tarte Cosmetics | Beauty & Personal Care | 1.71 |
| Target | Apparel | 1.70 |
Official Profiles
Login to view Contact
LoginArtist: TWICE
The map shows every radio station that aired TWICE today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-30)
Total: 29,068,343
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
25,378,737 | 87.31% |
| [+] |
Last.fm |
1,680,793 | 5.78% |
| [+] |
Audiomack |
1,072,082 | 3.69% |
| [+] |
Pandora |
490,415 | 1.69% |
| [+] |
Yandex |
413,936 | 1.42% |
| [+] |
Jiosaavn |
32,380 | 0.11% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 19:35:25 | Dance The Night Away | Prambors FM | Jakarta, ID | 179 |
| 2025-08-21 19:31:15 | CHEER UP | SBSLOVE-FM(표준 FM) | Seoul, KR | 204 |
| 2025-08-21 19:15:06 | THIS IS FOR | Fly FM | Kota Bharu, MY | 120 |
| 2025-08-21 19:07:40 | THIS IS FOR | Fun Kids | London, GB | 129 |
| 2025-08-21 18:57:37 | ENEMY | FM Aichi | Aichi, JP | 121 |
| 2025-08-21 18:26:44 | Strategy (feat. Megan Thee Stallion) | Hot FM | Johor Bahru, MY | 4 |
| 2025-08-21 18:25:41 | Strategy | Coles Radio | Melbourne, AU | 165 |
| 2025-08-21 18:21:10 | Dance The Night Away | Prambors FM | Jakarta, ID | 179 |
| 2025-08-21 17:21:26 | TAKEDOWN (JEONGYEON, JIHYO, CHAEYOUNG) | KZZP | Phoenix, AZ, US | 3 |
| 2025-08-21 17:15:46 | Strategy | WDR 5 | Bielefeld, DE | 199 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |