Tuxedo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-21
170,585
Social Media Followers
As of 2025-09-21
00:00:00
Hours Airplay
2025-12-07 20:33:31 UTC
Genres
Biography
So said legendary West Coast player Snoop Dogg on the opening track of the Tuxedo’s sophomore album, Tuxedo II. The blessing of the Doggfather was of special importance to Mayer Hawthorne and Jake One, solidifying them at the forefront of the new wave of boogie funk - one that owes as much to G-funk as P-funk. This is the territory of pre- and post-hydraulic lowriders: a mélange of Cali boom-bap, analog synth bass and elegant-funk that resonates with authenticity in an era where so many are faking it.
Bonding over a shared love of Parliament, Zapp and other signs in the greater funk Zodiac, Mayer Hawthorne (Aquarius) and Jake One (Taurus), collectively known as Tuxedo, return with their fourth studio album, Tuxedo IV.
Their first release in March of 2015 debuted at #1 on Apple Music’s RnB charts, christened as “Dance floor catnip” by the Boston Globe, and “Pure disco-funk hot fire” by Okayplayer. The sophomore album on Stones Throw Records was premiered with a special performance on Jimmy Kimmel Live and dubbed as “Straight-up funk magic” by Noisey. Tuxedo III, released in 2019, includes features from the late great MF DOOM, DāM-FunK, Leven Kali, Benny Sings and many others.
Roll the Windows Down and turn the volume up, Tuxedo is Back 4 More so Don’t Think Twice.
Tuxedo performs best with fans in the 25-34 range, concentrated in UNITED STATES, BRAZIL, FRANCE. Audience composition is heavily male (73%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 12,105 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Mixcloud, MOOG, Akai, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Tuxedo is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 170,585 · Engagements 2,561 · Rate 1.5% Posts 387 · Views 12,105 · Avg Likes 2,519 · Avg Comments 63 · Avg Views 12,105 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 39% 35-44: 13% 45-64: 5% |
Largest: 25-34 (39%); next: 18-24 (39%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
UNITED STATES (26%) BRAZIL (6%) FRANCE (6%) JAPAN (6%) SOUTH KOREA (4%) |
Top regions: UNITED STATES (26%), BRAZIL (6%), FRANCE (6%) |
| Platform Engagement | Instagram: 1,821 avg likes/post · Youtube: 12,105 avg views/post | Best reach: Youtube 12,105 avg views; best engagement: Instagram 1,821 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Akai
Pioneer
Ableton
Pro Tools
Amazon Music
Beats Electronics
SoundCloud
DeLorean Motor Company
Atmos
Capcom
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 53.02 | |
| MOOG | 36.21 | |
| Akai | 31.67 | |
| Pioneer | 21.39 | |
| Ableton | 20.46 | |
| Pro Tools | 13.42 | |
| Amazon Music | 11.67 | |
| Beats Electronics | 8.83 | |
| SoundCloud | 7.85 | |
| DeLorean Motor Company | 7.41 | |
| Atmos | 7.19 | |
| Capcom | 6.98 | |
| Los Angeles Lakers | 6.83 | |
| Bose | 5.81 | |
| Spotify Music | 5.79 | |
| Coachella | 5.63 | |
| Suavecito | 5.57 | |
| Jameson | 5.15 | |
| iHeartRadio Music Awards | 4.83 | |
| ESPN | 4.76 | |
| Bandai Namco | 4.70 | |
| Carhartt | 4.66 | |
| Verizon | 4.54 | |
| Stüssy | 4.50 | |
| Summit Entertainment | 4.46 | |
| Pilsner Urquell | 4.33 | |
| Columbia Pictures | 4.19 | |
| Hennessy | 4.15 | |
| Lollapalooza | 4.13 | |
| Sega | 4.02 | |
| Coors | 3.92 | |
| NBA | 3.88 | |
| Kickstarter | 3.81 | |
| Leica | 3.69 | |
| Taco Bell | 3.69 | |
| Cadillac | 3.57 | |
| Paramount Pictures | 3.52 | |
| MTV | 3.52 | |
| NFL | 3.49 | |
| NBC | 3.45 | |
| Mortal Kombat | 3.39 | |
| Sneakerhead | 3.39 | |
| Kodak | 3.38 | |
| Fujifilm | 3.29 | |
| Red Bull | 3.21 | |
| Costco | 3.14 | |
| Gundam | 3.13 | |
| The North Face | 3.11 | |
| Polo Ralph Lauren | 2.91 | |
| Warner Bros | 2.87 |
Official Profiles
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LoginArtist: Tuxedo
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















