Tuxedo

Tuxedo

Country: US

Influence: 57.32% Fanbase: 38.45% Trending: 66.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 53.02% • Very Strong

As of 2025-09-21

170,585

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 20:33:31 UTC

Genres

poppoppingr&b, funk & soulindie soulr&b/soulsynth funkcontemporary r&belectronicnew french touch

Biography

"The only time you wear a Tuxedo is when it's time to party."

So said legendary West Coast player Snoop Dogg on the opening track of the Tuxedo’s sophomore album, Tuxedo II. The blessing of the Doggfather was of special importance to Mayer Hawthorne and Jake One, solidifying them at the forefront of the new wave of boogie funk - one that owes as much to G-funk as P-funk. This is the territory of pre- and post-hydraulic lowriders: a mélange of Cali boom-bap, analog synth bass and elegant-funk that resonates with authenticity in an era where so many are faking it.

Bonding over a shared love of Parliament, Zapp and other signs in the greater funk Zodiac, Mayer Hawthorne (Aquarius) and Jake One (Taurus), collectively known as Tuxedo, return with their fourth studio album, Tuxedo IV.

Their first release in March of 2015 debuted at #1 on Apple Music’s RnB charts, christened as “Dance floor catnip” by the Boston Globe, and “Pure disco-funk hot fire” by Okayplayer. The sophomore album on Stones Throw Records was premiered with a special performance on Jimmy Kimmel Live and dubbed as “Straight-up funk magic” by Noisey. Tuxedo III, released in 2019, includes features from the late great MF DOOM, DāM-FunK, Leven Kali, Benny Sings and many others.

Roll the Windows Down and turn the volume up, Tuxedo is Back 4 More so Don’t Think Twice.

Tuxedo Marketing Affinity & Brand Fit Data

Report Date: 2025-09-21

Tuxedo performs best with fans in the 25-34 range, concentrated in UNITED STATES, BRAZIL, FRANCE. Audience composition is heavily male (73%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 12,105 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Mixcloud, MOOG, Akai, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Tuxedo is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tuxedo score 1.50%Moderate bucket.
Brand: MixcloudBrand: MOOGBrand: Akai
Followers:170,585
Engagements:2,561
Rate:1.5%
Posts:387
Views:12,105
Avg Likes:2,519
Avg Comments:63
Avg Views:12,105

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 170,585 · Engagements 2,561 · Rate 1.5%
Posts 387 · Views 12,105 · Avg Likes 2,519 · Avg Comments 63 · Avg Views 12,105
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 39%
18-24: 39%
35-44: 13%
45-64: 5%
Largest: 25-34 (39%); next: 18-24 (39%)
Gender Split Female: 27%
Male: 73%
Non-binary/Other: 0%
Skews male (73%)
Top Countries UNITED STATES (26%)
BRAZIL (6%)
FRANCE (6%)
JAPAN (6%)
SOUTH KOREA (4%)
Top regions: UNITED STATES (26%), BRAZIL (6%), FRANCE (6%)
Platform Engagement Instagram: 1,821 avg likes/post · Youtube: 12,105 avg views/post Best reach: Youtube 12,105 avg views; best engagement: Instagram 1,821 avg likes

Top Brand Affinities

Mixcloud
Score: 53.02
MOOG
Score: 36.21
Akai
Score: 31.67
Pioneer
Score: 21.39
Ableton
Score: 20.46
Pro Tools
Score: 13.42
Amazon Music
Score: 11.67
Beats Electronics
Score: 8.83
SoundCloud
Score: 7.85
DeLorean Motor Company
Score: 7.41
Atmos
Score: 7.19
Capcom
Score: 6.98
Brand Category Score
Mixcloud 53.02
MOOG 36.21
Akai 31.67
Pioneer 21.39
Ableton 20.46
Pro Tools 13.42
Amazon Music 11.67
Beats Electronics 8.83
SoundCloud 7.85
DeLorean Motor Company 7.41
Atmos 7.19
Capcom 6.98
Los Angeles Lakers 6.83
Bose 5.81
Spotify Music 5.79
Coachella 5.63
Suavecito 5.57
Jameson 5.15
iHeartRadio Music Awards 4.83
ESPN 4.76
Bandai Namco 4.70
Carhartt 4.66
Verizon 4.54
Stüssy 4.50
Summit Entertainment 4.46
Pilsner Urquell 4.33
Columbia Pictures 4.19
Hennessy 4.15
Lollapalooza 4.13
Sega 4.02
Coors 3.92
NBA 3.88
Kickstarter 3.81
Leica 3.69
Taco Bell 3.69
Cadillac 3.57
Paramount Pictures 3.52
MTV 3.52
NFL 3.49
NBC 3.45
Mortal Kombat 3.39
Sneakerhead 3.39
Kodak 3.38
Fujifilm 3.29
Red Bull 3.21
Costco 3.14
Gundam 3.13
The North Face 3.11
Polo Ralph Lauren 2.91
Warner Bros 2.87

Official Profiles

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Artist: Tuxedo

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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