Turin Brakes

Turin Brakes

Country: GB

Influence: 54.18% Fanbase: 33.90% Trending: 64.32% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Waitrose • 28.60% • Very Strong

As of 2025-09-08

23,051

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:06:08 UTC

Genres

rockrockfolk rockeuropeanbritpopothersmelancholia

Biography

Turin Brakes are an English band hailing from South London who emerged alongside acts like Elbow and Coldplay in 2000. Olly Knights and Gale Paridjanian, chorister friends from primary school, influenced by the likes of Sebadoh, Elliot Smith and The Black Crowes, formed a band and recorded their home-made sessions on an old 4-track machine. One of those recordings became their first release in 1999 - The Door EP. The State Of Things EP followed in 2000 and Turin Brakes expanded into a full band, adding Rob Allum, Eddie Myer and Phil Marten debuting at the prestigious Reading and Leeds festivals. The opening Turin Brakes full-length - the Optimist Lp - was released in 2001 (through Source UK and Astralwerks USA) to a lively buzz in the music press and was shortlisted for the Mercury Prize album of the year. In 2003, the successful Ether Song album brought the group more fans reaching the number 4 spot in the UK album charts, including the hit top 5 single Pain Killer (Summer Rain). The band ended a jubilant year performing on the main stage at Glastonbury alongside Radiohead and REM. Turin Brakes have since achieved seven top 40 singles (including 2016's UK radio hit Keep Me Around) and six top 40 albums, as well as hitting the coveted No1 spot in the official UK Indie Chart with the 20th anniversary edition of the Optimist Lp in July 2021. The band continue to tour internationally and will release a new album Wide-Eyed Nowhere in September 2022.

Turin Brakes Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Turin Brakes resonates with 25-34 & 18-24 audiences and sustains presence in UNITED KINGDOM, ITALY, UNITED STATES. The demographic is heavily male (70%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 885 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Waitrose, ITV, Sainsbury's maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Turin Brakes score 0.57%Low bucket.
Brand: WaitroseBrand: ITVBrand: Sainsbury's
Followers:23,051
Engagements:132
Rate:0.6%
Posts:790
Views:885
Avg Likes:128
Avg Comments:5
Avg Views:885

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 23,051 · Engagements 132 · Rate 0.6%
Posts 790 · Views 885 · Avg Likes 128 · Avg Comments 5 · Avg Views 885
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 37%
18-24: 24%
35-44: 22%
45-64: 16%
Largest: 25-34 (37%); next: 18-24 (24%)
Gender Split Female: 30%
Male: 70%
Non-binary/Other: 0%
Skews male (70%)
Top Countries UNITED KINGDOM (39%)
ITALY (12%)
UNITED STATES (7%)
BRAZIL (5%)
FRANCE (4%)
Top regions: UNITED KINGDOM (39%), ITALY (12%), UNITED STATES (7%)
Platform Engagement Instagram: 101 avg likes/post · Youtube: 885 avg views/post Best reach: Youtube 885 avg views; best engagement: Instagram 101 avg likes

Top Brand Affinities

Waitrose
Score: 28.60
ITV
Score: 24.51
Sainsbury's
Score: 18.85
Marks & Spencer
Score: 18.49
Morrisons
Score: 17.57
MOOG
Score: 16.80
British Airways
Score: 15.07
Amazon Music
Score: 14.63
Mixcloud
Score: 14.56
Tate Modern
Score: 14.49
ASDA
Score: 13.30
Eurostar
Score: 13.19
Brand Category Score
Waitrose 28.60
ITV 24.51
Sainsbury's 18.85
Marks & Spencer 18.49
Morrisons 17.57
MOOG 16.80
British Airways 15.07
Amazon Music 14.63
Mixcloud 14.56
Tate Modern 14.49
ASDA 13.30
Eurostar 13.19
Easyjet 12.34
Vauxhall 11.28
ALDI 10.16
Fred Perry 9.75
Costa Coffee 9.64
Pro Tools 9.46
BBC 8.52
Carlsberg 8.11
Tesco 7.25
Guinness 6.99
Ableton 6.73
Columbia Pictures 6.72
Pilsner Urquell 5.85
Selfridges 5.71
Spotify Music 5.62
Cadbury 5.30
Lush 5.22
Vivienne Westwood 5.19
Lego 4.76
Kickstarter 4.52
Harrods 4.48
Baileys 4.22
Warner Bros 3.90
Martini 3.47
LEGOLAND 3.43
Geocaching 3.27
Lindt 3.20
Land Rover 3.18
Sunnies Studios 3.15
Emporium 3.02
Star Wars 2.87
Dr. Martens 2.82
Airbnb 2.81
Aston Martin 2.79
Showtime 2.79
Montblanc 2.79
SoundCloud 2.78
Aperol 2.71

Official Profiles

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Artist: Turin Brakes

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Turin Brakes today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-29)

Total: 133,200

PLATFORM TOTAL %
Spotify Spotify 133,200 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-05 05:00 UTC Turin Brakes Circolo Arci Bellezza Milan, Italy
2026-02-07 05:00 UTC Turin Brakes Bronson Ravenna, Italy
2026-02-08 05:00 UTC Turin Brakes Spazio 211 Turin, Italy
2026-02-28 03:30 UTC Turin Brakes Nochtspeicher Hamburg, Germany
2026-03-01 03:30 UTC Turin Brakes Privatclub Berlin Berlin, Germany
2026-03-03 04:30 UTC Turin Brakes Strom Munich, Germany
2026-03-04 04:00 UTC Turin Brakes Luxor Cologne Cologne, Germany
2026-03-05 04:30 UTC Turin Brakes VERA Groningen, Netherlands

Trending Artist