Tune-Yards

Tune-Yards

Country: US | Gender: female

Influence: 59.86% Fanbase: 44.99% Trending: 67.30% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 47.61% • Very Strong

As of 2025-09-08

82,274

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:33:27 UTC

Genres

popindie popart popexperimental poppopalternativeindie rockescape roomnew ravealternativeothersone-person bandbluesstomp and hollerfolk & traditionalfreak folk

Biography

Distraction, depression, and heartbreak reign supreme in 2025. “Making art in this day and age for me is a battle for focus; we’re in an age of interruption,” says Merrill Garbus of Tune-Yards on sixth album Better Dreaming. Proudly waving an anti-fascist, liberation, freak flag, Better Dreaming contains some of Tune-Yards smoothest, funkiest, and most direct pop music to date, and yes, you can dance to it.

Its songs came to Garbus and bandmate/partner Brenner with unusual ease, letting the songs come out, following any trail they wished. After covid-isolation, and time away from touring and live shows, the desire to be moved by music was undeniable. The insane experience of growing an actual human being influenced this as well. Garbus and Brenner’s 3-year-old can be heard singing on “Limelight”; the song was born from dancing together as a family to George Clinton.

Recorded as a duo, all but one of these songs are built around Merrill’s drum looping and rhythm building, as they were on some of their early albums like Bird-Brains and W H O K I L L.

Better Dreaming is ferocious in its invocation of self-love, collective action, dance floor liberation, ego-death deliverance, and a future we could all thrive in. When diving into the present darkness of the world, Tune-Yards asks themselves how much literal energy and joy can be conjured and pumped through the music. In its life-affirming art-pop of the apocalypse, Better Dreaming comes true.

Tune-Yards Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Tune-Yards resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily male (60%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (1,666 avg views per post); Instagram is where fans co-sign. Affinity adjacency to MOOG, Ableton, Akai makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tune-Yards score 0.76%Low bucket.
Brand: MOOGBrand: AbletonBrand: Akai
Followers:82,274
Engagements:626
Rate:0.8%
Posts:1,229
Views:3,306
Avg Likes:604
Avg Comments:21
Avg Views:3,306

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 82,274 · Engagements 626 · Rate 0.8%
Posts 1,229 · Views 3,306 · Avg Likes 604 · Avg Comments 21 · Avg Views 3,306
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 40%
18-24: 36%
35-44: 14%
45-64: 7%
Largest: 25-34 (40%); next: 18-24 (36%)
Gender Split Female: 40%
Male: 60%
Non-binary/Other: 0%
Skews male (60%)
Top Countries UNITED STATES (41%)
UNITED KINGDOM (11%)
BRAZIL (6%)
CANADA (5%)
FRANCE (3%)
Top regions: UNITED STATES (41%), UNITED KINGDOM (11%), BRAZIL (6%)
Platform Engagement Instagram: 434 avg likes/post · Tiktok: 1,640 avg views/post · Youtube: 1,666 avg views/post Best reach: Youtube 1,666 avg views; best engagement: Instagram 434 avg likes

Top Brand Affinities

MOOG
Score: 47.61
Ableton
Score: 19.23
Akai
Score: 12.95
Mixcloud
Score: 12.82
Kickstarter
Score: 10.96
Pro Tools
Score: 9.48
Sennheiser
Score: 9.40
Amazon Music
Score: 8.50
Spotify Music
Score: 6.67
Paramount Pictures
Score: 5.83
Pacific Northwest Wonderland
Score: 5.29
Showtime
Score: 5.28
Brand Category Score
MOOG 47.61
Ableton 19.23
Akai 12.95
Mixcloud 12.82
Kickstarter 10.96
Pro Tools 9.48
Sennheiser 9.40
Amazon Music 8.50
Spotify Music 6.67
Paramount Pictures 5.83
Pacific Northwest Wonderland 5.29
Showtime 5.28
Coachella 5.08
SoundCloud 4.89
Hurley 4.61
Pfizer 4.60
Lollapalooza 4.54
Oculus 4.48
Columbia Pictures 4.33
Coors 3.96
Airbnb 3.96
Polaroid 3.80
Beats Electronics 3.56
Emporium 3.55
Verizon 3.46
Leica 3.44
Heinz 3.35
Kodak 3.34
Tinder 3.31
Pixar 3.24
NBC 3.18
BBC 3.07
Nickelodeon 2.88
Prismacolor 2.82
Cadillac 2.72
Carhartt 2.69
Warner Bros 2.52
Dr. Martens 2.46
MTV 2.45
Mulberry 2.37
Skoda 2.31
Activision Blizzard 2.17
Busch 2.16
Fujifilm 2.16
Guinness 2.12
Budweiser 2.10
Vogue 2.02
Costco 1.98
Lush 1.93
The Olympic Games 1.92

Official Profiles

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Artist: Tune-Yards

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-12 03:00 UTC Tune-Yards The Heights Theater Houston, United States
2025-12-12 04:00 UTC Tune-Yards Heights Theater Houston, United States
2025-12-13 03:00 UTC Tune-Yards Ferris Wheelers Backyard & BBQ Dallas, United States
2025-12-14 00:00 UTC Holiday Hootenanny 2025 Radio/East Austin, United States

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