Tulus Brand Affinity ranks highest Garuda Indonesia at 16.47% . Very Strong. Score DMDB 65.94% | Fanbase 69.01%

Tulus — pop artist from ID.

Tulus is an Indonesian singer-songwriter who established his own label, TulusCompany, in 2011. His self-titled debut album gained recognition, topping Rolling…

Tulus

Recognizable

Country: ID | Gender: male | Artist ID: 11e81bcc-c7f7-af5a-895d-a0369fe50396

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Genres

poppopindonesian popasian popjazz & standardsindonesian jazz

Influential: 65.94% Fanbase: 69.01% Trending: 64.40%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 16.47% • Very Strong

As of 2025-09-10

4,738,879

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.94% | Fanbase 69.01% | Trending 64.40% | CAREER STAGE: MAINSTREAM

Biography

Tulus is an Indonesian singer-songwriter who established his own label, TulusCompany, in 2011. His self-titled debut album gained recognition, topping Rolling Stone Indonesia's charts in January and February 2012.

Over the past decade, Tulus has become a prominent figure in the Indonesian music scene, garnering widespread acclaim both domestically and internationally. With five successful albums released under TulusCompany, including hits like "Sewindu," "Gajah," and "Pamit," Tulus has consistently charted in Indonesia and received accolades such as "The Best Album of The Year" in 2015 and 2018 at the Anugerah Musik Indonesia awards. Additionally, he has been recognized as "The Best Urban Soloist" in 2017 and 2019.

Report Date: 2025-09-10

Tulus reaches 18-24 & 25-34 audiences concentrated in INDONESIA, MALAYSIA, UNITED STATES. The demographic tilt is heavily female (56%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 15,374,796 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to Garuda Indonesia, Yakult, Daihatsu suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tulus score 5.63% — Very Strong bucket.

Brand: Garuda IndonesiaBrand: YakultBrand: Daihatsu

Followers:4,738,879

Engagements:266,788

Rate:5.6%

Posts:2,480

Avg Likes:258,000

Avg Comments:4,384

Avg Views:15,644,596

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,738,879 · Engagements 266,788 · Rate 5.6% Posts 2,480 · Views 15,644,596 · Avg Likes 258,000 · Avg Comments 4,384 · Avg Views 15,644,596	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 26% 13-17: 13% 35-44: 3%	Largest: 18-24 (58%); next: 25-34 (26%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	INDONESIA (95%) MALAYSIA (2%) UNITED STATES (1%) TIMOR-LESTE (0%) GERMANY (0%)	Top regions: INDONESIA (95%), MALAYSIA (2%), UNITED STATES (1%)
Platform Engagement	Instagram: 60,107 avg likes/post · Tiktok: 269,800 avg views/post · Youtube: 15,374,796 avg views/post	Best reach: Youtube 15,374,796 avg views; best engagement: Youtube 170,093 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 16.47

Yakult

Score: 9.28

Daihatsu

Score: 6.36

Gundam

Score: 4.79

Petronas

Score: 4.71

Bajaj

Score: 4.20

Fujifilm

Score: 3.65

Preloved

Score: 3.62

Xiaomi

Score: 3.32

Oriflame

Score: 3.29

Carrefour

Score: 3.12

Nokia

Score: 2.70

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Top Brand Affinities

Brand	Category	Score
Garuda Indonesia		16.47
Yakult		9.28
Daihatsu		6.36
Gundam		4.79
Petronas		4.71
Bajaj		4.20
Fujifilm		3.65
Preloved		3.62
Xiaomi		3.32
Oriflame		3.29
Carrefour		3.12
Nokia		2.70
Pizza Hut		2.63
UNIQLO		2.54
Snapseed		1.77
KFC		1.69
musical.ly		1.68
Universal		1.41
Yamaha		1.35
New Balance		1.27
Samsung Group		1.27
Honda		1.19
H&M		1.07
National Geographic		1.05
Sony		1.00
Suzuki		0.97
Lego		0.96
Adobe		0.94
Vans		0.94
Converse		0.91
McDonald's		0.90
Nikon		0.84
Maybelline		0.84
Starbucks		0.82
Toyota		0.79
Canon		0.79
Google		0.78
IKEA		0.78
Spotify Music		0.76
Marvel		0.75
Prada		0.71
GoPro		0.69
Puma		0.69
Adidas		0.69
Travelgram		0.64
Polaroid		0.59
Pokemon		0.51
Marvel Entertainment		0.50
Nike		0.49
Apple		0.49