tuki.

tuki.

Country: JP | Gender: female

Influence: 62.19% Fanbase: 51.38% Trending: 67.59% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Paul Smith • 10.18% • Very Strong

As of 2025-09-09

2,327,902

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:51:49 UTC

Genres

popj-popfolk & traditionaljapanese singer-songwriter

Biography

高校二年生 16歳 弾き語り 誰かの心に響きますように。

tuki. Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

tuki. cuts through with 18-24 & 25-34 audiences and consistency across JAPAN, TAIWAN, SOUTH KOREA. A heavily male (59%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 94,538 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Paul Smith, UNIQLO, Vivienne Westwood, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist tuki. score 1.18%Moderate bucket.
Brand: Paul SmithBrand: UNIQLOBrand: Vivienne Westwood
Followers:2,327,902
Engagements:27,568
Rate:1.2%
Posts:631
Views:170,638
Avg Likes:27,053
Avg Comments:239
Avg Views:170,638

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,327,902 · Engagements 27,568 · Rate 1.2%
Posts 631 · Views 170,638 · Avg Likes 27,053 · Avg Comments 239 · Avg Views 170,638
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 57%
25-34: 27%
13-17: 8%
35-44: 6%
Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split Female: 41%
Male: 59%
Non-binary/Other: 0%
Skews male (59%)
Top Countries JAPAN (39%)
TAIWAN (21%)
SOUTH KOREA (10%)
THAILAND (3%)
UNITED STATES (3%)
Top regions: JAPAN (39%), TAIWAN (21%), SOUTH KOREA (10%)
Platform Engagement Instagram: 19,228 avg likes/post · Tiktok: 76,100 avg views/post · Youtube: 94,538 avg views/post Best reach: Youtube 94,538 avg views; best engagement: Instagram 19,228 avg likes

Top Brand Affinities

Paul Smith
Score: 10.18
UNIQLO
Score: 6.31
Vivienne Westwood
Score: 5.87
Bose
Score: 5.67
Shake Shack
Score: 5.53
Dr. Martens
Score: 5.31
Volcom
Score: 5.23
Olympus
Score: 5.01
G-shock
Score: 4.41
Gundam
Score: 4.23
The North Face
Score: 4.13
Summit Entertainment
Score: 4.03
Brand Category Score
Paul Smith 10.18
UNIQLO 6.31
Vivienne Westwood 5.87
Bose 5.67
Shake Shack 5.53
Dr. Martens 5.31
Volcom 5.23
Olympus 5.01
G-shock 4.41
Gundam 4.23
The North Face 4.13
Summit Entertainment 4.03
Daniel Wellington 3.75
UberEATS 3.44
Snoopy And The Peanuts Gang 3.37
GAP 3.19
Costco 3.19
ASICS 3.13
Stüssy 3.04
Pokemon 2.76
Tiffany 2.39
Monster Beverage 2.37
New Balance 2.16
Supreme 2.15
IKEA 2.13
Pokemon Go 2.10
Fendi 2.02
Sony 1.99
Converse 1.97
Starbucks 1.92
GoPro 1.89
Christian Dior 1.86
Chanel 1.77
Fujifilm 1.71
Mazda 1.69
Vans 1.60
Walt Disney 1.59
Reebok 1.59
Red Bull 1.57
Lexus 1.57
Hermès 1.56
Polo Ralph Lauren 1.53
Nike 1.52
Yves Saint Laurent 1.50
Nikon 1.50
GIVENCHY 1.45
Tommy Hilfiger 1.43
Suzuki 1.34
KFC 1.34
Amazon 1.30

Official Profiles

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Artist: tuki.

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

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