True Widow

True Widow — alternative artist from US.

Heavy and melodic, True Widow began in 2007 when singer and guitarist Dan Phillips (formerly of Slowride) returned to Dallas, Texas after taking a break from…

Influence: 51.89% Fanbase: 26.49% Trending: 64.59% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 117.88% • Very Strong

As of 2025-09-08

17,069

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:55:29 UTC

Genres

alternativealternativenu gazeshoegazeamerican shoegazedreamometalgaian doompost-doom metal

Biography

Heavy and melodic, True Widow began in 2007 when singer and guitarist Dan Phillips (formerly of Slowride) returned to Dallas, Texas after taking a break from music. Recruiting singer/bassist Nicole Estill and drummer Timothy Starks, the band took shape quickly, developing a sound that took its cues in equal parts from the worlds of drone, post-rock, and shoegaze, blending rumbling guitars, sprawling songs, and drifting, reverb-soaked vocals. The band released its self-titled debut in 2008, and two years later signed on with Kemado (home of fellow Texans the Sword). In 2011, the band followed up with the release of its epically titled sophomore effort, As High as the Highest Heavens and from the Center to the Circumference of the Earth. A third album, Circumambulation, followed on Relapse in 2013. The band reunited with Circumambulation producer Matt Pence for 2016's somber Avvolgere. ~ Gregory Heaney, Rovi

Top Brand Affinities

Report Date: 2025-09-08

True Widow converts attention from 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, CANADA. Audience shape is heavily male (74%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 790 avg views per post, with supportive conversation on Instagram. Shared audience with Ampeg, MOOG, Sennheiser underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist True Widow score 9.32% — Very Strong bucket.

Brand: AmpegBrand: MOOGBrand: Sennheiser

Followers:17,069

Engagements:1,591

Rate:9.3%

Posts:197

Avg Likes:1,590

Avg Comments:68

Avg Views:790

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,069 · Engagements 1,591 · Rate 9.3% Posts 197 · Views 790 · Avg Likes 1,590 · Avg Comments 68 · Avg Views 790	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 34% 35-44: 15% 45-64: 7%	Largest: 25-34 (41%); next: 18-24 (34%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (38%) BRAZIL (8%) CANADA (8%) UNITED KINGDOM (5%) AUSTRALIA (3%)	Top regions: UNITED STATES (38%), BRAZIL (8%), CANADA (8%)
Platform Engagement	Instagram: 1,583 avg likes/post · Youtube: 790 avg views/post	Best reach: Youtube 790 avg views; best engagement: Instagram 1,583 avg likes

Top Brand Affinities

Ampeg

Score: 117.88

MOOG

Score: 45.13

Sennheiser

Score: 9.58

Ableton

Score: 9.28

Pro Tools

Score: 8.73

Spotify Music

Score: 6.84

Kickstarter

Score: 5.66

Kodak

Score: 5.37

Paramount Pictures

Score: 5.09

Pacific Northwest Wonderland

Score: 4.97

Dr. Martens

Score: 4.92

Pilsner Urquell

Score: 4.78

Brand	Category	Score
Ampeg		117.88
MOOG		45.13
Sennheiser		9.58
Ableton		9.28
Pro Tools		8.73
Spotify Music		6.84
Kickstarter		5.66
Kodak		5.37
Paramount Pictures		5.09
Pacific Northwest Wonderland		4.97
Dr. Martens		4.92
Pilsner Urquell		4.78
Coors		4.75
Polaroid		4.57
Emporium		4.49
Fallout		4.47
Columbia Pictures		4.34
Warner Bros		4.19
Showtime		4.12
SoundCloud		3.94
Taco Bell		3.94
Fujifilm		3.80
Carhartt		3.62
Leica		3.46
Prismacolor		2.93
MTV		2.87
Tinder		2.78
Gundam		2.73
Busch		2.69
Airbnb		2.64
Jaguar		2.60
Cadillac		2.55
Paypal		2.50
Coachella		2.47
Lush		2.43
WWE		2.41
Nickelodeon		2.36
Star Wars		2.34
Lollapalooza		2.28
Harley-Davidson		2.26
Vans		2.20
Nintendo		2.14
Budweiser		2.07
Activision Blizzard		2.04
HBO		1.93
Beats Electronics		1.88
Urban Decay Cosmetics		1.87
Guinness		1.87
Pepsi		1.75
Pixar		1.72