Troy Cartwright
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
269,288
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:39:42 UTC
Genres
Biography
Haven’t fit in since 1990.
Cheap beer enthusiast.
I'm glad you're here.
Troy Cartwright is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, CANADA, UNITED KINGDOM. The audience is heavily female (72%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (3,023 avg views per post); Tiktok builds the community layer. Affinity data highlights Ariat, Miller Lite, Warner Music, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 269,288 · Engagements 356 · Rate 0.1% Posts 1,250 · Views 3,023 · Avg Likes 291 · Avg Comments 15 · Avg Views 3,023 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 33% 35-44: 13% 45-64: 7% |
Largest: 18-24 (42%); next: 25-34 (33%) |
| Gender Split |
Female: 72% Male: 28% Non-binary/Other: 0% |
Skews female (72%) |
| Top Countries |
UNITED STATES (76%) CANADA (5%) UNITED KINGDOM (4%) NIGERIA (4%) AUSTRALIA (3%) |
Top regions: UNITED STATES (76%), CANADA (5%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 100 avg likes/post · Tiktok: 3,023 avg views/post | Best reach: Tiktok 3,023 avg views; best engagement: Tiktok 191 avg likes |
Top Brand Affinities
Ariat
Miller Lite
Warner Music
Houston Livestock Show and Rodeo
Pro Tools
Live Nation
Amazon Music
MOOG
Coors
Sennheiser
Dr Pepper
Barstool Sports
| Brand | Category | Score |
|---|---|---|
| Ariat | 36.10 | |
| Miller Lite | 35.07 | |
| Warner Music | 28.80 | |
| Houston Livestock Show and Rodeo | 25.77 | |
| Pro Tools | 25.01 | |
| Live Nation | 21.19 | |
| Amazon Music | 20.62 | |
| MOOG | 16.12 | |
| Coors | 15.76 | |
| Sennheiser | 13.70 | |
| Dr Pepper | 12.16 | |
| Barstool Sports | 11.99 | |
| Bud Light | 11.97 | |
| Margaritaville | 11.81 | |
| Akai | 10.96 | |
| Ableton | 10.26 | |
| Kroger | 9.17 | |
| iHeartRadio Music Awards | 9.15 | |
| Busch | 8.60 | |
| NBC | 8.14 | |
| Atmos | 8.05 | |
| Delta | 7.33 | |
| Chick-fil-A | 7.28 | |
| FOX | 7.09 | |
| Verizon | 6.98 | |
| Carhartt | 6.82 | |
| The Home Depot | 6.02 | |
| Anthropologie | 5.86 | |
| Jameson | 5.70 | |
| Free People | 5.52 | |
| Spotify Music | 5.48 | |
| Publix | 5.37 | |
| Taco Bell | 4.84 | |
| Cadillac | 4.83 | |
| GMC | 4.81 | |
| Jack Daniels | 4.78 | |
| Gillette | 4.72 | |
| Steve Madden | 4.70 | |
| Walmart | 4.62 | |
| Budweiser | 4.56 | |
| American Eagle | 4.28 | |
| Jeep | 4.28 | |
| NFL | 4.19 | |
| MTV | 4.14 | |
| Target | 4.13 | |
| Holden | 3.95 | |
| OLD NAVY | 3.74 | |
| ESPN | 3.71 | |
| NORDSTROM | 3.68 | |
| PetSmart | 3.68 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
