Trouble
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
276,364
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-29 03:34:09 UTC
Genres
Biography
In 2008, Trouble (born Mariel Semonte Orr) had just signed a recording contract with Duct Tape Entertainment when he was caught in a home invasion that ended in kidnapping and armed robbery charges. He served his sentence and was released on December 17, 2010, the date he would use as the title of his debut mixtape, which arrived in 2011. December 17th featured appearances by Waka Flocka Flame and Future and was quickly followed by Green Light. That set included collaborations with Future, Yo Gotti, Gucci Mane, and many more. Without slowing down, he continued with yearly releases, issuing 431 Days in 2012 and The Return of December 17th in 2013.
Continuing his prolific run, Trouble channeled his creative energy into a deluge of mixtapes including All on Me (2014), #ZayDidIt (2015), Skoob Fresh (2015), Skoobzilla (2016), and Year in 2016 (2017). On the side, his 2016 collaboration with fellow Atlanta rapper YFN Lucci, the single "Key to the Streets," reached number 70 on Billboard's Hot 100.
In 2018, Trouble signed with Mike Will's Eardruma label, issuing "Bring It Back" with Drake. That track was the first taste of his official studio debut, Edgewood. Exclusively produced by Mike WiLL, the high-profile set recruited additional guests the Weeknd, Quavo, Offset, Fetty Wap, and Boosie Badazz. Edgewood also became his first appearance on the Billboard 200. After a relatively quiet year, Trouble returned in 2020 with Thug Luv. Home to the hit Quavo collaboration "Popped," the set also featured 2 Chainz, Boosie Badazz, Jeezy, City Girls, and more. Trouble was visiting a female friend at her apartment near Atlanta when a man broke into her home, and the rapper was shot during the altercation. Trouble died on June 5, 2022 at the age of 34. ~ David Jeffries & Neil Z. Yeung, Rovi
Trouble engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, CANADA, BRAZIL. The fan base skews heavily male (69%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (149,380 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around leading lifestyle names, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 276,364 · Engagements 5,999 · Rate 2.2% Posts 160 · Views 196,380 · Avg Likes 5,203 · Avg Comments 187 · Avg Views 196,380 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 42% 35-44: 9% 13-17: 4% |
Largest: 25-34 (44%); next: 18-24 (42%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (70%) CANADA (3%) BRAZIL (2%) FRANCE (2%) KENYA (2%) |
Top regions: UNITED STATES (70%), CANADA (3%), BRAZIL (2%) |
| Platform Engagement | Tiktok: 47,000 avg views/post · Youtube: 149,380 avg views/post | Best reach: Youtube 149,380 avg views; best engagement: Tiktok 2,712 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Trouble
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
