Tricky

Tricky

Country: GB | Gender: male

Influence: 61.98% Fanbase: 51.52% Trending: 67.21% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 40.10% • Very Strong

As of 2025-09-09

248,060

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:53:17 UTC

Genres

popart popjazz & standardsnu jazzalternativealternativehip-hop & raphip-hop/raptrip hopelectronicelectronicabig beatelectronicdowntempoother electronic music

Biography

Trip-hop pioneer Tricky got his start with fellow Bristol icons Massive Attack before branching out on his own as a solo artist. With his distinctive raspy vocals and hypnotic production style, he became a fixture in the electronic scene in the '90s, earning critical acclaim with his seminal 1995 debut Maxinquaye and notable efforts like 1996's Pre-Millennium Tension and 1998's Angels with Dirty Faces. He continued to release music into the 21st century, occasionally bubbling up the charts with albums such as Blowback (2001), Knowle West Boy (2008), and False Idols (2013). In addition to songwriting and production, he is also an actor and author.
Born Adrian Nicholas Matthews Thaws, he was raised in the Knowle West area of Bristol. Enduring a tough childhood, he set aside gang life in order to focus on music, penning lyrics and rapping in the mid-'80s. At first, he was a member of the Wild Bunch, a local rap crew that eventually metamorphosed into Massive Attack before the end of the decade. Tricky provided pivotal raps on that group's groundbreaking 1992 album, Blue Lines, before releasing his debut solo single, "Aftermath." Around this time, he met a teenage vocalist named Martina Topley-Bird, who went on to become one of his most fruitful musical collaborators.
In 1994, Tricky signed with 4th & Broadway. The contract contained a clause that allowed him to release side projects under different names, in addition to regular Tricky releases. "Ponderosa" and "Overcome" were released over the course of 1994; that same year, he made a cameo on Massive Attack's second album, Protection. Tricky's debut album, Maxinquaye, appeared in the spring of 1995. Not only did the album receive overwhelmingly positive reviews when it was released, but it entered the U.K. charts at number two, despite the total lack of daytime radio airplay. Throughout 1995, Tricky was omnipresent in the U.K., collaborating with and remixing for a wide variety of artists, including Björk, Luscious Jackson, and Whale. In the fall of 1995, he released Tricky vs. the Gravediggaz, a collaboration with the American hardcore rap group, as well as a single called "I Be the Prophet," which was released under the name Starving Souls. At the end of the year, Maxinquaye topped many year-end polls in Britain, including Melody Maker and NME.
In February of 1996, Nearly God -- an album featuring Tricky's collaborations with artists as diverse as Terry Hall, Björk, Alison Moyet, and Neneh Cherry -- was released, again to strong reviews; it came out in the U.S. six months later. After completing the second full-fledged Tricky album, in early 1996 he relocated to New York City, where he began working with underground rappers. An EP called Grassroots was released in the U.S. in September. Two months later, Tricky's official second album, Pre-Millennium Tension, was released. The set went on to become his second-best selling in the U.S. and his first to chart on the Billboard 200.
In addition to his three releases of 1996, he remixed artists as diverse as Elvis Costello, Garbage, Yoko Ono, and Bush. Tricky's next full-length solo effort, Angels with Dirty Faces, appeared in 1998, followed a year later by Juxtapose, a collaboration with Cypress Hill's DJ Muggs and DMX's producer Dame Grease.
In 2001, Tricky returned with the Mission Accomplished EP, which was released by the Epitaph subsidiary label Anti. Blowback, his first for Hollywood Records, appeared later that June and included various collaborations with Hawkman, Live's Ed Kowalczyk, Alanis Morissette, and Red Hot Chili Peppers' Anthony Kiedis and John Frusciante. Increasingly aware of his brooding persona in the media and annoyed that popular music magazines had started labeling him "the Dark Prince," he made Vulnerable in 2003 in an attempt to expose himself as a more accessible artist. The same year, the Back to Mine label released an album of remixes that he compiled before he took a five-year hiatus from recording new material.
Knowle West Boy, his most critically acclaimed recording since Pre-Millennium Tension, marked a strong return by the trip-hop pioneer in 2008, and Tricky toured for a solid year behind it. In August of 2010 he emerged with the single "Murder Weapon," a reworking of Echo Minott's '90s-era dancehall hit that obsessed him. Following in the tradition of his infamous read of Public Enemy's "Black Steel" with backing vocalist Martina Topley-Bird, "Murder Weapon," like its precursor, also featured a female voice, in this case, Irish-Italian singer Franky Riley, one of his backing vocalists on the road. Tricky followed the single with the album Mixed Race later that fall.
Unhappy with Domino Records, he started his own False Idols label for the release of his ninth solo album, also named False Idols. After a couple of years of touring and festival appearances, he announced details of his tenth album, Adrian Thaws. Titled after his birth name, the 2014 release was another creative rebirth from the ever-evolving artist. Like 1996's Nearly God, his 2016 release Skilled Mechanics fell somewhere between a proper album and a side project, with Tricky joined by guests like Oh Land as well as artists from the False Idols imprint. He was back in 2017 with ununiform, which found him returning to his sonic roots with the help of frequent collaborators Topley-Bird and Francesca Belmonte, along with newcomers to his circle like Kazakh rapper Scriptonite and California vocalist Avalon Lurks, who sang on a cover of Hole's "Doll Parts."
Taking a break from music, he penned an autobiography titled Hell Is Round the Corner, which arrived in 2019. That same year, Mina Mazy, his daughter with Topley-Bird, passed away at the age of 24. In mourning, he processed some of his grief by returning to the studio. The resulting EP, 20,20, arrived that same year and featured collaborations with Marta and Anika. ~ Stephen Thomas Erlewine & Neil Z. Yeung

Tricky Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Tricky resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, FRANCE. The demographic is heavily male (61%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 4,849 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Mixcloud, Akai maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tricky score 0.56%Low bucket.
Brand: MOOGBrand: MixcloudBrand: Akai
Followers:248,060
Engagements:1,380
Rate:0.6%
Posts:2,149
Views:4,849
Avg Likes:1,361
Avg Comments:44
Avg Views:4,849

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 248,060 · Engagements 1,380 · Rate 0.6%
Posts 2,149 · Views 4,849 · Avg Likes 1,361 · Avg Comments 44 · Avg Views 4,849
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 44%
18-24: 25%
35-44: 21%
45-64: 7%
Largest: 25-34 (44%); next: 18-24 (25%)
Gender Split Female: 39%
Male: 61%
Non-binary/Other: 0%
Skews male (61%)
Top Countries UNITED STATES (16%)
UNITED KINGDOM (8%)
FRANCE (7%)
RUSSIA (5%)
ITALY (4%)
Top regions: UNITED STATES (16%), UNITED KINGDOM (8%), FRANCE (7%)
Platform Engagement Instagram: 1,092 avg likes/post · Youtube: 4,849 avg views/post Best reach: Youtube 4,849 avg views; best engagement: Instagram 1,092 avg likes

Top Brand Affinities

MOOG
Score: 40.10
Mixcloud
Score: 27.30
Akai
Score: 22.23
Ableton
Score: 20.04
Tate Modern
Score: 12.71
Sennheiser
Score: 11.05
Fred Perry
Score: 10.67
Pro Tools
Score: 10.34
Pioneer
Score: 10.32
Amazon Music
Score: 7.42
Alexander McQueen
Score: 7.18
Vivienne Westwood
Score: 6.17
Brand Category Score
MOOG 40.10
Mixcloud 27.30
Akai 22.23
Ableton 20.04
Tate Modern 12.71
Sennheiser 11.05
Fred Perry 10.67
Pro Tools 10.34
Pioneer 10.32
Amazon Music 7.42
Alexander McQueen 7.18
Vivienne Westwood 6.17
KARL LAGERFELD 5.48
Warner Bros 5.20
Beats Electronics 5.07
SoundCloud 4.85
Dr. Martens 4.53
Campari 4.11
Spotify Music 4.10
Leica 4.09
Kodak 4.01
Columbia Pictures 3.95
Matrix 3.89
Oculus 3.54
Lollapalooza 3.42
Carhartt 3.35
MTV 3.33
Fujifilm 3.08
Coachella 3.08
BBC 3.08
Polaroid 3.02
Olympus 2.99
Stüssy 2.88
Paramount Pictures 2.73
Star Wars 2.65
Pantone Inc 2.59
Lego 2.56
NBC 2.54
AMC 2.47
Vogue 2.43
Guinness 2.40
HBO 2.39
Tinder 2.36
Showtime 2.27
Tesco 2.19
Urban Decay Cosmetics 2.14
Dolce & Gabbana 2.13
Jaguar 2.05
Snoopy And The Peanuts Gang 1.92
Cadillac 1.84

Official Profiles

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Artist: Tricky

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-09-11)

Total: 2,248,354

PLATFORM TOTAL %
Last.fm Last.fm 1,406,542 62.56%
Spotify Spotify 822,863 36.60%
Pandora Pandora 18,949 0.84%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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