Trey Songz Brand Affinity ranks highest boohoo at 12.53% . Very Strong. Score DMDB 71.47% | Fanbase 77.73%

Trey Songz — pop artist from US.

Trey Songz is a contemporary R&B singer, songwriter, and producer who debuted in the mid-2000s with the Top Ten R&B/hip-hop hit "I Gotta Make It" in 2005. Over…

Trey Songz

Superstar

Country: US | Gender: male | Artist ID: 11e81bc9-e0cf-f3c8-ba5c-a0369fe50396

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Genres

popdance poppoppost-teen pophip popr&b, funk & soulr&burban contemporaryr&b/soulpop r&bcontemporary r&bhip-hop & rapsouthern hip hoptrap

Influential: 71.47% Fanbase: 77.73% Trending: 68.34%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

boohoo • 12.53% • Very Strong

As of 2025-09-10

20,020,076

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 71.47% | Fanbase 77.73% | Trending 68.34% | CAREER STAGE: SUPERSTAR

Biography

Trey Songz is a contemporary R&B singer, songwriter, and producer who debuted in the mid-2000s with the Top Ten R&B/hip-hop hit "I Gotta Make It" in 2005. Over the course of his career, he has released seven albums that peaked inside the Top 20 of the Billboard 200 chart, including chart-toppers like "Chapter V" (2012) and "Trigga" (2014), with 15 additional headlining singles reaching the R&B/hip-hop Top Ten. Trey has collaborated with notable artists such as Scarface, Mary J. Blige, and Toni Braxton, and has been nominated for Grammy awards.

Born Tremaine Aldon Neverson in Petersburg, Virginia, Trey Songz initially gravitated towards hip-hop but transitioned to R&B after discovering his vocal talent. Encouraged by friends and mentor Troy Taylor, he released his debut album, "I Gotta Make It," in 2005. Subsequent albums like "Ready" (2009) and "Chapter V" (2012) solidified Trey's position in the R&B scene, with his eighth album, "Back Home" (2020), continuing his success with a Top 20 placement on the charts.

Report Date: 2025-09-10

Trey Songz reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The base is heavily female (57%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (64,350 avg views per post); Instagram layers on depth and replies. The audience sits near boohoo, Steve Madden, Champion, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Trey Songz score 0.15% — Low bucket.

Brand: boohooBrand: Steve MaddenBrand: Champion

Followers:20,020,076

Engagements:29,652

Rate:0.1%

Posts:3,077

Avg Likes:29,450

Avg Comments:597

Avg Views:75,434

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,020,076 · Engagements 29,652 · Rate 0.1% Posts 3,077 · Views 75,434 · Avg Likes 29,450 · Avg Comments 597 · Avg Views 75,434	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 33% 13-17: 6% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (33%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (44%) BRAZIL (7%) UNITED KINGDOM (4%) INDIA (4%) NIGERIA (3%)	Top regions: UNITED STATES (44%), BRAZIL (7%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 24,216 avg likes/post · Tiktok: 64,350 avg views/post · Youtube: 11,084 avg views/post	Best reach: Tiktok 64,350 avg views; best engagement: Instagram 24,216 avg likes

Top Brand Affinities

boohoo

Score: 12.53

Steve Madden

Score: 11.92

Champion

Score: 8.22

MISSGUIDED

Score: 7.05

FashionNova

Score: 6.39

ASOS

Score: 6.02

Verizon

Score: 5.97

Philips

Score: 5.79

iHeartRadio Music Awards

Score: 5.53

Christian Louboutin

Score: 4.69

Hennessy

Score: 4.68

Coach

Score: 4.52

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Top Brand Affinities

Brand	Category	Score
boohoo		12.53
Steve Madden		11.92
Champion		8.22
MISSGUIDED		7.05
FashionNova		6.39
ASOS		6.02
Verizon		5.97
Philips		5.79
iHeartRadio Music Awards		5.53
Christian Louboutin		4.69
Hennessy		4.68
Coach		4.52
Alexander McQueen		4.48
MTV		3.76
Urban Outfitters		3.65
shein		3.60
Kodak		3.37
OLD NAVY		3.33
Target		3.30
TOM FORD		3.27
Nickelodeon		3.18
BALMAIN		3.17
NARS Cosmetics		3.00
SheInside		2.90
ESPN		2.85
Victoria's Secret		2.69
SoundCloud		2.68
Bershka		2.46
Sneakerhead		2.41
Michael Kors		2.41
Walmart		2.39
Timberland		2.36
Kylie Cosmetics		2.31
Yves Saint Laurent		2.28
Forever 21		2.26
Fenty beauty		2.25
Too Faced Cosmetics		2.23
Dolce & Gabbana		2.15
GAP		2.12
Los Angeles Lakers		2.08
NBA		1.98
Versace		1.94
Beats Electronics		1.88
Paramount Pictures		1.84
Fendi		1.82
Hermès		1.82
Coachella		1.79
Cadillac		1.76
Armani		1.75
NFL		1.75