Tresor

Tresor — pop artist from ZA.

TRESOR is an African Pop Maverick. Renowned for his distinct sound, which has won him Best Pop Album of the year award for debut album VII, sophomore album The…

Influence: 48.47% Fanbase: 18.83% Trending: 63.28% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Standard Bank • 327.22% • Very Strong

As of 2025-09-09

61,835

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:51 UTC

Genres

poppopsouth african popindie popalternativesouth african alternativeelectronicsouth african pop danceafrobeat

Biography

TRESOR is an African Pop Maverick. Renowned for his distinct sound, which has won him Best Pop Album of the year award for debut album VII, sophomore album The Beautiful Madness, and more recently for his album Nostalgia, at The South African Music Awards in 2016, 2018 and 2019.
 
He recently co-wrote and produced Drake “Fountains” ft. Tems featured on his record breaking album Certified Lover Boy. He also collaborated with Metallica on “Nothing Else Matters” for the new Blacklist album.
 
His recent collaboration album with South African Dance pioneers Scorpion Kings titled “Rumble In The Jungle” has received rave reviews globally. 
His songs reflect a peregrine of life shared by so many on the continent of Africa, but few are able to express their experiences in a way that captures the ear so universally and directly. Orphaned at an early age, he left Goma in the Eastern DRC after finishing high school with the sole purpose of pursuing a professional music career in South Africa. 
Despite the challenges, TRESOR managed to survive earning a living - working both as car guard by day; and security guard by night. In between the two jobs he managed to hustle his way into the local Durban music scene, linking up with local musicians and music makers and quickly making a name for himself.
 
TRESOR is a keen philanthropist. He is an ambassador for Nelson Mandela Children Fund and also a United Refugee Agency ambassador advocating refugees rights.

Top Brand Affinities

Report Date: 2025-09-09

Tresor performs best with fans in the 25-34 range, concentrated in SOUTH AFRICA, KENYA, UNITED STATES. Audience composition is heavily male (67%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 30,811 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Standard Bank, Woolworths, Ballantine's, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Tresor is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tresor score 1.19% — Moderate bucket.

Brand: Standard BankBrand: WoolworthsBrand: Ballantine's

Followers:61,835

Engagements:737

Rate:1.2%

Posts:155

Avg Likes:704

Avg Comments:51

Avg Views:31,530

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 61,835 · Engagements 737 · Rate 1.2% Posts 155 · Views 31,530 · Avg Likes 704 · Avg Comments 51 · Avg Views 31,530	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 43% 35-44: 6% 13-17: 4%	Largest: 25-34 (47%); next: 18-24 (43%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	SOUTH AFRICA (54%) KENYA (14%) UNITED STATES (6%) ZIMBABWE (4%) INDIA (4%)	Top regions: SOUTH AFRICA (54%), KENYA (14%), UNITED STATES (6%)
Platform Engagement	Instagram: 365 avg likes/post · Tiktok: 719 avg views/post · Youtube: 30,811 avg views/post	Best reach: Youtube 30,811 avg views; best engagement: Instagram 365 avg likes

Top Brand Affinities

Standard Bank

Score: 327.22

Woolworths

Score: 64.62

Ballantine's

Score: 16.38

Mixcloud

Score: 12.58

Amazon Music

Score: 11.45

Pioneer

Score: 10.33

Blackmagic Design

Score: 10.12

Pro Tools

Score: 8.13

Maison Margiela

Score: 7.78

JACQUEMUS

Score: 7.75

Atmos

Score: 7.24

Loewe

Score: 7.18

Brand	Category	Score
Standard Bank		327.22
Woolworths		64.62
Ballantine's		16.38
Mixcloud		12.58
Amazon Music		11.45
Pioneer		10.33
Blackmagic Design		10.12
Pro Tools		8.13
Maison Margiela		7.78
JACQUEMUS		7.75
Atmos		7.24
Loewe		7.18
Ableton		7.08
Champion		7.06
Amstel		6.86
Moët & Chandon		6.75
Hennessy		6.68
Jagermeister		5.42
Kappa		5.38
Miu Miu		4.82
SoundCloud		4.66
MTV		4.47
BALMAIN		4.46
Spotify Music		4.33
Timberland		4.15
TOM FORD		4.11
Moncler		4.07
Stüssy		4.05
Dolce & Gabbana		4.04
Colgate		3.83
The North Face		3.80
Kodak		3.59
Nivea		3.53
H&M		3.26
Lindt		3.07
NBC		3.06
Beats Electronics		2.99
Bacardi		2.97
Sunnies Studios		2.94
Herbalife		2.93
Huawei		2.92
ASOS		2.90
Carhartt		2.84
Calvin Klein		2.77
Tomorrowland		2.76
Yves Saint Laurent		2.76
Emporium		2.72
Uber		2.71
Burberry		2.48
Sneakerhead		2.40