Travis Porter

Travis Porter — hip-hop & rap artist from US.

Originally formed in 2006 as the Hard Hitters, the trio officially switched to the enigmatic moniker Travis Porter in 2008. MCs Ali (Lakeem Mattox), Quez…

Influence: 68.87% Fanbase: 53.21% Trending: 76.70% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-27

369,000

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-07 08:53:58 UTC

Genres

hip-hop & rappop raprapsouthern hip hoptrapatl hip hopdirty south raphip-hop/rapviral rapcontemporary hip hophip hopelectronicfuturistic swag

Biography

Originally formed in 2006 as the Hard Hitters, the trio officially switched to the enigmatic moniker Travis Porter in 2008. MCs Ali (Lakeem Mattox), Quez (Donquez Woods), and Strap (Harold Duncan) grew up together in Decatur, Georgia, and formed the band with the hope of taking over the rap world from the underground up. The irreverent crew began to cultivate a strong Internet presence, releasing videos through its YouTube page and releasing four mixtapes, Who Is Travis Porter?, I’m a Differenter, I’m a Differenter 2, and Streets R’Us, in 2009. Travis Porter caused some controversy that year when they inadvertently released a Roscoe Dash single they did a guest spot on, "All the Way Turnt Up," on one of their own tapes. Dash eventually re-recorded the song with Soulja Boy and released the new version the following year. After releasing three more mixtapes, Proud 2 Be a Problem, I Am Travis Porter, and Differenter Gang, in 2010, Travis Porter found themselves being courted by labels hoping to bring them to a larger audience. They eventually decided to sign with Jive near the end of 2010, but the label would be closed in 2011 by its parent company, RCA. The group's debut album, From Day 1, finally arrived in 2012 on RCA with productions from Diplo, J.U.S.T.I.C.E. League, and others. ~ Gregory Heaney, Rovi

Top Brand Affinities

Report Date: 2025-09-27

Travis Porter stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, CANADA. The profile is female-leaning (50%), and content lands hardest on Youtube, where posts average 1,028 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with leading lifestyle names, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Travis Porter a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Travis Porter score 0.01% — Low bucket.

Followers:369,000

Engagements:23

Rate:0.0%

Posts:484

Avg Likes:22

Avg Comments:2

Avg Views:1,028

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 369,000 · Engagements 23 · Rate 0.0% Posts 484 · Views 1,028 · Avg Likes 22 · Avg Comments 2 · Avg Views 1,028	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 29% 13-17: 7% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (29%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	UNITED STATES (68%) BRAZIL (3%) CANADA (3%) FRANCE (2%) POLAND (1%)	Top regions: UNITED STATES (68%), BRAZIL (3%), CANADA (3%)
Platform Engagement	Youtube: 1,028 avg views/post	Best reach: Youtube 1,028 avg views; best engagement: Youtube 22 avg likes