Travis Japan
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
2,393,717
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 08:06:55 UTC
Genres
Biography
The Japanese idol group Travis Japan was formed in 2012 in Tokyo by the talent agency Johnny & Associates. Their name is a tribute to the American choreographer Travis Payne, who met up with the band shortly before their official debut. Originally a nine-piece, the group made its first appearance on the 2014 musical Playzone'12 Song & Danc'n Partii while some of its members still served as backup dancers for the likes of Masahiko Kondō, Arashi and Tackey & Tsubasa. Following a series of lineup changes, Chaka, Umi, Shime, Noel, Shizu, Genta, and Machu became the first Johnny & Associates act to perform with an international artist after opening for American singer-songwriter Austin Mahone during his 2019 Japan Tour and later qualified for the semifinals on the reality show America's Got Talent in 2022. That same year, Travis Japan signed with Universal Music subsidiary Capitol Records, which released their debut single "Just Dance!" a few months later. The single reached number 4 on the Billboard Japan Hot 100, number 28 on the Billboard Global 200, and number 46 on the Line Music Top 100 chart. After releasing the Moving Pieces – EP in June 2023, the boy band returned in December of that year with their studio debut Road to A, a massive blockbuster of an album that reached number 1 on the Oricon and Billboard Japan Albums Chart.
Travis Japan cuts through with 18-24 & 25-34 audiences and consistency across JAPAN, UNITED STATES, INDONESIA. A heavily female (70%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 355,450 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Anna Sui, Style Nanda, Shake Shack, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,393,717 · Engagements 111,306 · Rate 4.6% Posts 2,306 · Views 501,869 · Avg Likes 106,621 · Avg Comments 1,381 · Avg Views 501,869 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 27% 13-17: 9% 35-44: 4% |
Largest: 18-24 (58%); next: 25-34 (27%) |
| Gender Split |
Female: 70% Male: 30% Non-binary/Other: 0% |
Skews female (70%) |
| Top Countries |
JAPAN (70%) UNITED STATES (6%) INDONESIA (3%) HONG KONG SAR CHINA (2%) TAIWAN (2%) |
Top regions: JAPAN (70%), UNITED STATES (6%), INDONESIA (3%) |
| Platform Engagement | Instagram: 56,406 avg likes/post · Tiktok: 355,450 avg views/post · Youtube: 146,419 avg views/post | Best reach: Tiktok 355,450 avg views; best engagement: Instagram 56,406 avg likes |
Top Brand Affinities
Anna Sui
Style Nanda
Shake Shack
L'Occitane
Vivienne Westwood
Miu Miu
Snoopy And The Peanuts Gang
Estee Lauder
Paul Smith
Lipton
Furla
Yves Saint Laurent
| Brand | Category | Score |
|---|---|---|
| Anna Sui | 37.31 | |
| Style Nanda | 31.84 | |
| Shake Shack | 11.55 | |
| L'Occitane | 11.44 | |
| Vivienne Westwood | 11.33 | |
| Miu Miu | 10.86 | |
| Snoopy And The Peanuts Gang | 10.67 | |
| Estee Lauder | 8.71 | |
| Paul Smith | 8.71 | |
| Lipton | 8.25 | |
| Furla | 7.95 | |
| Yves Saint Laurent | 7.12 | |
| Coach | 6.81 | |
| Maison Margiela | 6.56 | |
| Kate Spade | 6.08 | |
| Christian Dior | 6.02 | |
| Daniel Wellington | 5.90 | |
| Lush | 5.15 | |
| UNIQLO | 5.03 | |
| Loewe | 4.76 | |
| Dr. Martens | 4.72 | |
| Marc Jacobs | 4.62 | |
| Walt Disney | 4.43 | |
| Olympus | 4.30 | |
| Clinique | 4.07 | |
| Ferragamo | 3.96 | |
| Stüssy | 3.87 | |
| Chanel | 3.73 | |
| Summit Entertainment | 3.41 | |
| GAP | 3.28 | |
| IKEA | 3.23 | |
| Tiffany | 3.13 | |
| Costco | 2.99 | |
| GIVENCHY | 2.94 | |
| Starbucks | 2.61 | |
| Lancôme | 2.37 | |
| Converse | 2.32 | |
| Burberry | 2.26 | |
| Tiffany & Co | 2.20 | |
| Pixar | 2.19 | |
| MAC Cosmetics | 2.13 | |
| Fendi | 2.00 | |
| The North Face | 1.95 | |
| Pokemon | 1.91 | |
| Bershka | 1.87 | |
| Michael Kors | 1.80 | |
| Polo Ralph Lauren | 1.78 | |
| New Balance | 1.65 | |
| Hermès | 1.56 | |
| Apple | 1.39 |
Official Profiles
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LoginArtist: Travis Japan
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















