Travis Barker

Travis Barker

Country: US | Gender: male

Influence: 63.37% Fanbase: 55.28% Trending: 67.41% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Margaritaville • 5.05% • Very Strong

As of 2025-09-14

8,437,798

Social Media Followers

As of 2025-09-14

00:00:00

Hours Airplay

2025-12-08 05:35:59 UTC

Genres

rockrap rockalternative rockpunk rockhip-hop & raphip-hop/rap

Biography

Travis Barker is an American musician and producer who has sold millions of records with his bands blink-182, Transplants, +44, and as a solo artist. Called one of the greatest drummers of all time, Barker has since established himself as an incredibly versatile drummer, producing and making guest appearances in music projects of numerous music genres including hip-hop, alternative rock, pop, and country.
Barker’s numerous solo collaborations have included Yelawolf, The Game, Lil Wayne, Tom Morello, Cypress Hill, Ludacris, RZA, Slash, Steve Aoki, DJ AM, Kid Cudi, Ty Dolla $ign, Prayers, Kid Ink, ANTEMASQUE and many many others.
Aside from drumming and producing, he founded the clothing company/lifestyle brand Famous Stars and Straps in 1999. Companies such as DC and Zildjan cymbals have co-designed products in his name. He recently released his first memoir through Harper Collins titled Can I Say, which was a critically acclaimed New York Times bestseller. 2016 saw the return of Blink-182 with their critically acclaimed, chart-topping #1 album California coupled with their sold-out headline North American tour.
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Travis Barker Marketing Affinity & Brand Fit Data

Report Date: 2025-09-14

Travis Barker stands out with 25-34 & 18-24 audiences across UNITED STATES, INDONESIA, UNITED KINGDOM. The profile is heavily male (58%), and content lands hardest on Instagram, where posts average 179,862 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Margaritaville, Monster Beverage, Coors, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Travis Barker a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Travis Barker score 2.13%Strong bucket.
Brand: MargaritavilleBrand: Monster BeverageBrand: Coors
Followers:8,437,798
Engagements:179,862
Rate:2.1%
Posts:3,313
Views:0
Avg Likes:179,862
Avg Comments:1,046
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 8,437,798 · Engagements 179,862 · Rate 2.1%
Posts 3,313 · Views 0 · Avg Likes 179,862 · Avg Comments 1,046 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 49%
18-24: 26%
35-44: 19%
45-64: 3%
Largest: 25-34 (49%); next: 18-24 (26%)
Gender Split Female: 42%
Male: 58%
Non-binary/Other: 0%
Skews male (58%)
Top Countries UNITED STATES (45%)
INDONESIA (7%)
UNITED KINGDOM (6%)
BRAZIL (6%)
MEXICO (4%)
Top regions: UNITED STATES (45%), INDONESIA (7%), UNITED KINGDOM (6%)
Platform Engagement Instagram: 179,862 avg likes/post best engagement: Instagram 179,862 avg likes

Top Brand Affinities

Margaritaville
Score: 5.05
Monster Beverage
Score: 5.02
Coors
Score: 4.39
Taco Bell
Score: 4.25
NHL
Score: 4.19
shein
Score: 3.97
Lollapalooza
Score: 3.87
Vans
Score: 3.85
Columbia Pictures
Score: 3.75
NORDSTROM
Score: 3.71
Carhartt
Score: 3.50
Budweiser
Score: 3.25
Brand Category Score
Margaritaville 5.05
Monster Beverage 5.02
Coors 4.39
Taco Bell 4.25
NHL 4.19
shein 3.97
Lollapalooza 3.87
Vans 3.85
Columbia Pictures 3.75
NORDSTROM 3.71
Carhartt 3.50
Budweiser 3.25
SheInside 3.23
Kylie Cosmetics 3.20
GMC 3.07
Urban Outfitters 3.04
Jack Daniels 2.93
UFC 2.91
AMC 2.89
ASOS 2.84
Forever 21 2.83
Beats Electronics 2.78
NFL 2.77
ESPN 2.74
Dr. Martens 2.63
Coachella 2.57
Spotify Music 2.54
Sunnies Studios 2.50
Harley-Davidson 2.50
H&M 2.47
MTV 2.43
Oakley 2.41
NBC 2.40
SoundCloud 2.39
NBA 2.39
Nickelodeon 2.39
WWE 2.38
Fenty beauty 2.38
Nintendo 2.38
Kodak 2.36
Star Wars 2.35
Guinness 2.29
GoPro 2.27
Topshop 2.25
Los Angeles Lakers 2.23
Cadillac 2.22
Showtime 2.18
Red Bull 2.18
Sephora 2.15
Converse 2.08

Official Profiles

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Artist: Travis Barker

Date Range: 2025-12-08 → 2025-12-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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