Travis Brand Affinity ranks highest Movistar at 12.59% . Very Strong. Score DMDB 64.43% | Fanbase 56.14%

Travis — pop artist from GB.

Travis emerged as a prominent British trad rock band in the mid- to late '90s, alongside acts like Oasis, Cast, and Kula Shaker. Formed in Glasgow around 1990,…

Travis

Recognizable

Country: GB | Artist ID: 11e81bc1-6a32-b5d2-82ba-a0369fe50396

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Genres

poppopneo mellowcountrycountryrockrockpop rockalternativealternativehip-hop & raphip-hop/rapeuropeanbritpop

Influential: 64.43% Fanbase: 56.14% Trending: 68.58%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 12.59% • Very Strong

As of 2025-09-10

431,492

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 64.43% | Fanbase 56.14% | Trending 68.58% | CAREER STAGE: MAINSTREAM

Biography

Travis emerged as a prominent British trad rock band in the mid- to late '90s, alongside acts like Oasis, Cast, and Kula Shaker. Formed in Glasgow around 1990, the band consists of singer/songwriter Francis Healy, guitarist Andy Dunlop, drummer Neil Primrose, and bassist Dougie Payne. Travis gained recognition for their lively songwriting and performances, influencing bands like Coldplay and Snow Patrol.

After releasing their debut EP, All I Wanna Do Is Rock, in 1996, Travis quickly rose to success with their critically acclaimed debut album, Good Feeling, in 1997. The band's breakthrough came with their platinum-selling album, The Man Who, in 1999, which produced hit singles like "Why Does It Always Rain on Me?" and "Writing to Reach You." Travis continued to release albums throughout the 2000s and 2010s, exploring different sounds and themes in their music.

Report Date: 2025-09-10

Travis converts attention from 25-34 & 18-24 audiences across BRAZIL, MEXICO, UNITED KINGDOM. Audience shape is heavily male (63%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 7,925 avg views per post, with supportive conversation on Instagram. Shared audience with Movistar, Lollapalooza, Amazon Music underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Travis score 0.88% — Low bucket.

Brand: MovistarBrand: LollapaloozaBrand: Amazon Music

Followers:431,492

Engagements:3,814

Rate:0.9%

Posts:1,938

Avg Likes:3,698

Avg Comments:92

Avg Views:14,384

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 431,492 · Engagements 3,814 · Rate 0.9% Posts 1,938 · Views 14,384 · Avg Likes 3,698 · Avg Comments 92 · Avg Views 14,384	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 35% 35-44: 16% 45-64: 6%	Largest: 25-34 (42%); next: 18-24 (35%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	BRAZIL (13%) MEXICO (10%) UNITED KINGDOM (9%) UNITED STATES (7%) PERU (7%)	Top regions: BRAZIL (13%), MEXICO (10%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 2,604 avg likes/post · Tiktok: 7,925 avg views/post · Youtube: 6,459 avg views/post	Best reach: Tiktok 7,925 avg views; best engagement: Instagram 2,604 avg likes

Top Brand Affinities

Movistar

Score: 12.59

Lollapalooza

Score: 8.84

Amazon Music

Score: 7.71

PLAYMOBIL

Score: 7.23

Tate Modern

Score: 6.60

DeLorean Motor Company

Score: 6.55

Columbia Pictures

Score: 5.09

Summit Entertainment

Score: 4.48

Snoopy And The Peanuts Gang

Score: 4.25

BBC

Score: 4.18

Shake Shack

Score: 3.91

Dr. Martens

Score: 3.81

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Top Brand Affinities

Brand	Category	Score
Movistar		12.59
Lollapalooza		8.84
Amazon Music		7.71
PLAYMOBIL		7.23
Tate Modern		6.60
DeLorean Motor Company		6.55
Columbia Pictures		5.09
Summit Entertainment		4.48
Snoopy And The Peanuts Gang		4.25
BBC		4.18
Shake Shack		3.91
Dr. Martens		3.81
Pepsi		3.80
Spotify Music		3.75
Lego		3.66
Star Wars		3.48
Cafecito		3.41
Guinness		3.33
MTV		3.28
Leica		3.16
Cadbury		2.86
Pantone Inc		2.72
Coachella		2.69
Heineken		2.60
Pixar		2.58
HBO		2.53
Fujifilm		2.41
Warner Bros		2.41
Baileys		2.37
Kodak		2.30
Tesco		2.18
Airbnb		2.11
Aperol		2.10
AMC		2.10
LEGOLAND		2.09
Pizza Lover		2.01
Polaroid		1.97
Jack Daniels		1.93
Nintendo		1.90
Converse		1.78
Primark		1.78
Transformers		1.72
Lush		1.68
Paramount Pictures		1.67
UNIQLO		1.64
Marvel Entertainment		1.64
Pokemon Go		1.62
DC Entertainment		1.62
Vans		1.58
Fiat		1.56