Trans-Siberian Orchestra
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-13
118,830
Social Media Followers
As of 2025-09-13
00:00:00
Hours Airplay
2025-12-07 10:03:15 UTC
Genres
Biography
TSO was created to push the boundaries of what was possible for a band to create – both musically and visually. Paul O’Neill dreamed of a different kind of “band” that is not limited by the confines of traditional rock acts and instead established one with multiple singers who could inhabit the various characters he was writing into his rock operas.
Although TSO is best known for their Capra-esque trilogy of holiday records – Christmas Eve & Other Stories, The Christmas Attic, and The Lost Christmas Eve – they have also released several other rock operas. Beethoven’s Last Night (2000) was the first of these non-holiday rock operas and tells a compelling tale of a battle for Beethoven’s soul between good and evil.
Consistently one of the Top 25 touring acts in the country, TSO shows no signs of slowing down. Since its touring debut in 1999, TSO has played over 2,000 Winter Tour shows for more than 17 million fans. So far TSO has also donated over 11 million dollars from these tours to local charities.
Trans-Siberian Orchestra keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, CANADA, BRAZIL. The composition is heavily female (61%), which favors creative built around style signals and community validation. Results concentrate on TikTok at strong engagement levels, while Instagram maintains continuity between bigger moments. Overlap with Live Nation, Sennheiser, Margaritaville supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 118,830 · Engagements 0 · Rate 0.0% Posts 434 · Views 0 · Avg Likes 0 · Avg Comments 10 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 30% 18-24: 23% 45-64: 22% 35-44: 22% |
Largest: 25-34 (30%); next: 18-24 (23%) |
| Gender Split |
Female: 61% Male: 39% Non-binary/Other: 0% |
Skews female (61%) |
| Top Countries |
UNITED STATES (86%) CANADA (3%) BRAZIL (2%) UNITED KINGDOM (1%) ITALY (1%) |
Top regions: UNITED STATES (86%), CANADA (3%), BRAZIL (2%) |
| Platform Engagement | Instagram: 0 avg likes/post | No platform stats. |
Top Brand Affinities
Live Nation
Sennheiser
Margaritaville
Delta
Chick-fil-A
Hot Topic
FOX
Kroger
Bath & Body Works
Busch
Verizon
NHL
| Brand | Category | Score |
|---|---|---|
| Live Nation | 22.87 | |
| Sennheiser | 9.35 | |
| Margaritaville | 8.78 | |
| Delta | 8.66 | |
| Chick-fil-A | 8.41 | |
| Hot Topic | 8.29 | |
| FOX | 7.67 | |
| Kroger | 7.40 | |
| Bath & Body Works | 7.08 | |
| Busch | 6.92 | |
| Verizon | 6.75 | |
| NHL | 6.58 | |
| T.J. Maxx | 6.45 | |
| ULTA Beauty | 5.91 | |
| Dunkin' Donuts | 5.91 | |
| FedEx | 5.90 | |
| Columbia Pictures | 5.90 | |
| Publix | 5.83 | |
| Power Rangers | 5.51 | |
| Coors | 5.43 | |
| Taco Bell | 5.26 | |
| Amway | 5.22 | |
| Tim Hortons | 5.17 | |
| Gillette | 4.98 | |
| Walmart | 4.94 | |
| Heinz | 4.78 | |
| Pacific Northwest Wonderland | 4.69 | |
| iHeartRadio Music Awards | 4.63 | |
| BarkBox | 4.47 | |
| The Home Depot | 4.44 | |
| NBC | 4.01 | |
| Target | 3.97 | |
| PetSmart | 3.85 | |
| Jeep | 3.74 | |
| Budweiser | 3.67 | |
| Boeing | 3.67 | |
| Monster Beverage | 3.66 | |
| Final Fantasy | 3.61 | |
| Snoopy And The Peanuts Gang | 3.53 | |
| Bethesda Softworks | 3.51 | |
| Nickelodeon | 3.50 | |
| Chrysler | 3.49 | |
| WWE | 3.41 | |
| Comedy Central | 3.37 | |
| Star Wars | 3.36 | |
| OLD NAVY | 3.31 | |
| AMC | 3.27 | |
| Hot Wheels | 3.20 | |
| Emporium | 3.11 | |
| MTV | 3.06 |
Official Profiles
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LoginArtist: Trans-Siberian Orchestra
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-07 22:30 UTC | Trans-Siberian Orchestra, T.S.O. | Van Andel Arena | Grand Rapids, United States | |
| 2025-12-07 23:00 UTC | Trans-Siberian Orchestra, T.S.O. | Paycom Center | Oklahoma City, United States | |
| 2025-12-11 03:00 UTC | Trans-Siberian Orchestra | Rupp Arena | Lexington, United States | |
| 2025-12-12 03:00 UTC | Trans-Siberian Orchestra, T.S.O. | VyStar Veterans Memorial Arena | Jacksonville, United States | |
| 2025-12-13 00:00 UTC | Trans-Siberian Orchestra, T.S.O. | Bon Secours Wellness Arena | Greenville, United States | |
| 2025-12-13 03:30 UTC | Trans-Siberian Orchestra | FLA Live | sunrise, United States | |
| 2025-12-14 03:30 UTC | Trans-Siberian Orchestra | Spectrum Center | Charlotte, United States | |
| 2025-12-14 22:30 UTC | Trans-Siberian Orchestra, T.S.O. | Gas South Arena | Duluth, United States | |
| 2025-12-14 23:00 UTC | Trans-Siberian Orchestra | Benchmark International Arena | Tampa, United States | |
| 2025-12-18 03:00 UTC | Trans-Siberian Orchestra | MVP Arena | City of Albany, United States | |
| 2025-12-19 03:00 UTC | Trans-Siberian Orchestra, T.S.O. | Moody Center | Austin, United States | |
| 2025-12-19 23:00 UTC | Trans-Siberian Orchestra, T.S.O. | Toyota Center | Houston, United States | |
| 2025-12-20 04:00 UTC | Trans-Siberian Orchestra, T.S.O. | Prudential Center | Newark, United States | |
| 2025-12-20 22:30 UTC | Trans-Siberian Orchestra, T.S.O. | PPG Paints Arena | Pittsburgh, United States | |
| 2025-12-20 23:00 UTC | Trans-Siberian Orchestra, T.S.O. | American Airlines Center | Dallas, United States | |
| 2025-12-21 23:00 UTC | Trans-Siberian Orchestra, T.S.O. | Frost Bank Center | San Antonio, United States | |
| 2025-12-22 03:30 UTC | Trans-Siberian Orchestra | Xfinity Mobile Arena | Philadelphia, United States | |
| 2025-12-23 23:00 UTC | Trans-Siberian Orchestra | Nationwide Arena | Columbus, United States | |
| 2025-12-27 03:30 UTC | Trans-Siberian Orchestra | Rocket Mortgage Arena | Cleveland, United States | |
| 2025-12-27 04:00 UTC | Trans-Siberian Orchestra, T.S.O. | Allstate Arena | Rosemont, United States | |
| 2025-12-27 23:00 UTC | Trans-Siberian Orchestra | Little Caesars Arena | Detroit, United States | |
| 2025-12-27 23:00 UTC | T.S.O. | Fiserv Forum | Milwaukee, United States | |
| 2025-12-29 03:30 UTC | Trans-Siberian Orchestra | TD Coliseum | Hamilton, Canada | |
| 2025-12-31 03:30 UTC | Trans-Siberian Orchestra, T.S.O. | Fargodome | Fargo, United States |















