Tracy Bonham
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
21,117
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 10:05:58 UTC
Genres
Biography
Bonham began playing the violin at age nine, while growing up alongside her eight siblings in Eugene, Oregon. Although she received a scholarship to study classical violin at the University of Southern California, she dropped out after several semesters and moved east to attend the Berklee College of Music, where she took classes in jazz and vocal music. Her tastes shifted to rock music during the early ‘90s. While recording jingles in order to pay her rent, Bonham began playing shows in the Boston area to showcase her emerging style, which combined her classical training with a growing appreciation for bands like the Pixies and PJ Harvey.
Bonham’s first EP, The Liverpool Sessions, was released in 1995 by the Boston-based label CherryDisc. "The One" and "Dandelion" both enjoyed local airplay, and Bonham took home three prizes from the Boston Music Awards later that year, including Best New Artist and Best Female Vocalist. After signing with Island Records, she courted a much larger audience in 1996 with the release of her full-length debut, The Burdens of Being Upright. An autobiographical album that emphasized her rock influences, it spawned a chart-topping single with "Mother Mother" and eventually sold more than 500,000 copies. Bonham also received several Grammy nominations. Despite her sudden success, she didn’t release the sophomore album Down Here until early 2000, a year dominated by teenage pop stars, rap acts, and R&B artists. The album sold poorly despite receiving several warm reviews, and Island -- which, due to a recent acquisition by UMG, was in the middle of its own set of problems -- dropped her from its roster in December 2001.
Now a free agent, Bonham issued The Bee EP on her own dime while touring alongside the Blue Man Group, who had recruited her to sing on their 2003 album The Complex. She also moved to L.A., where she used the money generated by The Bee EP's sales to begin work on another full-length album. The result was Blink the Brightest, released in 2005 by the Rounder imprint Zoë Records. Another self-financed recording, In the City + In the Woods, quickly followed, and Bonham decamped to Woodstock, New York, to work on a self-produced fourth album in 2007. Recording sessions wrapped up in late 2009, and Masts of Manhatta (Engine Room Recordings) appeared the following summer. Wax & Gold, her fifth effort, was released in 2015.
For the 20th anniversary of her landmark debut, Bonham reimagined that record with stripped-down versions of the originals. Produced by John Wlaysewski, Modern Burdens arrived in late 2017 and featured guest appearances by Tanya Donelly, Rachel Yamagata, Kathryn Calder, Kay Hanley, Angie Hart, Nicole Atkins, and Sadie Dupuis. ~ Andrew Leahey, Rovi
Tracy Bonham reaches 25-34 & 35-44 audiences concentrated in UNITED STATES, BRAZIL, CANADA. The demographic tilt is male-leaning (51%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 523 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Ampeg, MOOG, Pro Tools suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 21,117 · Engagements 168 · Rate 0.8% Posts 1,187 · Views 811 · Avg Likes 183 · Avg Comments 13 · Avg Views 811 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 35-44: 25% 18-24: 20% 45-64: 12% |
Largest: 25-34 (40%); next: 35-44 (25%) |
| Gender Split |
Female: 49% Male: 51% Non-binary/Other: 0% |
Skews male (51%) |
| Top Countries |
UNITED STATES (51%) BRAZIL (5%) CANADA (5%) UNITED KINGDOM (4%) COLOMBIA (4%) |
Top regions: UNITED STATES (51%), BRAZIL (5%), CANADA (5%) |
| Platform Engagement | Instagram: 125 avg likes/post · Tiktok: 523 avg views/post · Youtube: 288 avg views/post | Best reach: Tiktok 523 avg views; best engagement: Instagram 125 avg likes |
Top Brand Affinities
Ampeg
MOOG
Pro Tools
Live Nation
IndieGoGo
Amazon Music
Akg
Sennheiser
Marshall
Hurley
Akai
Schwartz's
| Brand | Category | Score |
|---|---|---|
| Ampeg | 51.78 | |
| MOOG | 35.85 | |
| Pro Tools | 29.46 | |
| Live Nation | 24.63 | |
| IndieGoGo | 20.85 | |
| Amazon Music | 20.41 | |
| Akg | 18.97 | |
| Sennheiser | 16.45 | |
| Marshall | 16.38 | |
| Hurley | 14.11 | |
| Akai | 11.92 | |
| Schwartz's | 11.37 | |
| Kickstarter | 10.72 | |
| Ableton | 10.45 | |
| Atmos | 10.35 | |
| HBO Max | 9.88 | |
| FOX | 9.63 | |
| Paramount Pictures | 9.38 | |
| iHeartRadio Music Awards | 9.21 | |
| Delta | 9.14 | |
| Spotify Music | 8.07 | |
| MTV | 6.81 | |
| Macy's | 6.09 | |
| NBC | 5.92 | |
| Walgreens | 5.59 | |
| Gillette | 5.49 | |
| Columbia Pictures | 5.41 | |
| CNN | 5.25 | |
| Publix | 5.24 | |
| Pixar | 5.24 | |
| Lollapalooza | 5.21 | |
| Pacific Northwest Wonderland | 5.17 | |
| Leica | 5.15 | |
| Verizon | 5.01 | |
| Nixon | 4.87 | |
| Emporium | 4.64 | |
| Margaritaville | 4.61 | |
| Oculus | 4.25 | |
| Showtime | 4.08 | |
| Heinz | 3.95 | |
| Coors | 3.92 | |
| Holden | 3.90 | |
| Pfizer | 3.89 | |
| eBay | 3.85 | |
| Warner Bros | 3.64 | |
| NHL | 3.59 | |
| Taco Bell | 3.55 | |
| SoundCloud | 3.55 | |
| Bethesda Softworks | 3.51 | |
| NORDSTROM | 3.46 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















