TR/ST

TR/ST

Country: FR

Influence: 55.85% Fanbase: 34.36% Trending: 66.59% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

40,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-31 00:32:49 UTC

Genres

popart popcanadian electropopalternativealternativeelectronicalternative danceelectroclashelectronica

Biography

Not only was Trust one of the few French bands able to cross their country's frontiers, but they also made it without having to drop their native language or their half-punk, half-heavy metal ethics along the way. And that's saying something. Formed in 1977 around Bernard "Bernie" Bonvoisin (vocals), Nobert "Nono" Krief (guitars), Yves "Vivi" Brusco (bass), and an ever-changing set of drummers (including Iron Maiden's Clive Burr and Nicko McBrain), the band came up up a mix of influences, the most obvious of which might be AC/DC (with whom they toured a bit) and early Iron Maiden. But if Trust was musically a shiny killing machine (thanks, mainly, to Nono's guitar playing abilities and firepower), a large part of their appeal came from Bernie's energy and socially concerned lyrics, which earned them occasional censorship. If their most famous hit remains "Antisocial" (covered in 1988 by New York thrashers Anthrax on their State of Euphoria LP), the early days Trust actually came up with a whole bunch of molotov cocktails. It was all about fingerpointing the greedy boss, the abusive policeman, the broadcasted lesson-giver, the hypocrisy-driven religious man, and singing for the weak, the poor, the abused. That may have been the key to their success, but it was sincere. The '80s quickly saw their popularity drop after the heights of 1979's eponymous album, 1980's Repression, and 1981's Marche ou Crève. Nono went on to became Johnny Hallyday's stage guitarist, and Bernie became a comedian and director (1997's Les Démons de Jésus being his most striking, cruelly funny effort). The band re-formed from time to time, to tour a little, release new tracks, and/or live albums. (Note: some of their LPs are available with English-sung lyrics, including 1980's classic Repression). ~ Olivier Duboc

TR/ST Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

TR/ST is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, MEXICO. The audience is heavily male (64%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (167,424 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist TR/ST score 8.70%Very Strong bucket.
Followers:40,000
Engagements:3,479
Rate:8.7%
Posts:17
Views:167,424
Avg Likes:3,229
Avg Comments:166
Avg Views:167,424

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 40,000 · Engagements 3,479 · Rate 8.7%
Posts 17 · Views 167,424 · Avg Likes 3,229 · Avg Comments 166 · Avg Views 167,424
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 41%
25-34: 40%
35-44: 12%
13-17: 4%
Largest: 18-24 (41%); next: 25-34 (40%)
Gender Split Female: 36%
Male: 64%
Non-binary/Other: 0%
Skews male (64%)
Top Countries UNITED STATES (23%)
BRAZIL (9%)
MEXICO (9%)
RUSSIA (5%)
GERMANY (4%)
Top regions: UNITED STATES (23%), BRAZIL (9%), MEXICO (9%)
Platform Engagement Youtube: 167,424 avg views/post Best reach: Youtube 167,424 avg views; best engagement: Youtube 3,229 avg likes

Top Brand Affinities

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Brand Category Score
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Official Profiles

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Artist: TR/ST

Date Range: 2025-12-31 → 2025-12-31
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

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