Towa Tei

Towa Tei

Country: JP | Gender: male

Influence: 50.93% Fanbase: 24.78% Trending: 64.01% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Isetan • 46.32% • Very Strong

As of 2025-09-09

88,451

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:04:31 UTC

Genres

jazz & standardsjapanese jazztronicaelectronicelectronichousedowntempodeep houseasianshibuya-kei

Biography

TOWA TEI(テイ・トウワ, 1964年9月7日)は、日本の音楽家である。1990年に Deee-Lite のメンバーとして、アルバム『World Clique』で全米デビュー。現在、12枚のソロアルバム、3枚の Sweet Robots Against the Machine 名義、METAFIVE のアルバム等がある。その他に、2013年9月から現在に到るまで、東京・青山にある INTERSECT BY LEXUS -TOKYO の店内音楽監修。NHK ドキュメンタリー番組「草間彌生 わが永遠の魂」の音楽を担当。2018年、YMO結成40周年アルバム「ノイエ・タンツ」企画監修デザイン。2019年、細野晴臣氏50周年記念ドキュメンタリー映画『NO SMOKING』及び、2021年には『SAYONARA AMERICA』のキービジュアルを五木田智央氏と担当し、高橋幸宏氏ベストアルバム『GRAND ESPOIR』のアートディレクションも共に担当した。Netflix制作アニメ「SUPER CROOKS」劇伴を担当し、このアニメ作品のサウンド・トラック盤『SUPER CROOKS (SOUND TRACK FROM THE NETFLIX SERIES)』が2021年11月にリリース。2021年は10枚目の『LP』海外リリースに続き、『EP』のリリースで締め括った。2022年はtofubeatsリミックス集『REFLECTION REMIXES』にてアルバムリードトラック「REFLECTION (feat. 中村佳穂) [TOWA TEI REMIX]」担当。2023年、初の全編インスト・ソロアルバム「ZOUNDTRACKS」、前作LP続編の「TOUCH」を 2枚同時発売。
2024年秋にはソロデビュー30周年を迎える。それに先立ち記念シングル「TYPICAL!」7inchアナログを2024年8月にリリース。藤井隆主宰音楽レーベルSLENDERIE RECORD の10周年を記念したシングルスでは、今田耕 KOJI 1200 / Shining Starをサウンドプロデュース。2024年10月からMUJI代官山の店内音楽監修を務める。11月に「ZOUNDTRACKS」12inchアナログをリリース。

Towa Tei Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Towa Tei resonates most with 25-34 & 18-24 audiences and shows durable presence in JAPAN, UNITED STATES, BRAZIL. With a heavily male (74%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (21,610 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Isetan, Mixcloud, Sonic makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Towa Tei score 1.29%Moderate bucket.
Brand: IsetanBrand: MixcloudBrand: Sonic
Followers:88,451
Engagements:1,139
Rate:1.3%
Posts:4,210
Views:21,610
Avg Likes:1,105
Avg Comments:47
Avg Views:21,610

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 88,451 · Engagements 1,139 · Rate 1.3%
Posts 4,210 · Views 21,610 · Avg Likes 1,105 · Avg Comments 47 · Avg Views 21,610
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 41%
18-24: 30%
35-44: 17%
45-64: 8%
Largest: 25-34 (41%); next: 18-24 (30%)
Gender Split Female: 26%
Male: 74%
Non-binary/Other: 0%
Skews male (74%)
Top Countries JAPAN (38%)
UNITED STATES (20%)
BRAZIL (5%)
SOUTH KOREA (4%)
ARGENTINA (4%)
Top regions: JAPAN (38%), UNITED STATES (20%), BRAZIL (5%)
Platform Engagement Instagram: 546 avg likes/post · Youtube: 21,610 avg views/post Best reach: Youtube 21,610 avg views; best engagement: Youtube 559 avg likes

Top Brand Affinities

Isetan
Score: 46.32
Mixcloud
Score: 35.21
Sonic
Score: 33.25
Maison Kitsuné
Score: 29.36
Jil Sander
Score: 25.38
MOOG
Score: 22.92
Maison Margiela
Score: 15.66
Akai
Score: 14.48
A.P.C.
Score: 14.33
Atmos
Score: 11.92
Arc'teryx
Score: 11.65
Jean Paul Gaultier
Score: 10.68
Brand Category Score
Isetan 46.32
Mixcloud 35.21
Sonic 33.25
Maison Kitsuné 29.36
Jil Sander 25.38
MOOG 22.92
Maison Margiela 15.66
Akai 14.48
A.P.C. 14.33
Atmos 11.92
Arc'teryx 11.65
Jean Paul Gaultier 10.68
Ableton 9.92
Paul Smith 9.75
Vivienne Westwood 9.71
Marni 9.58
Acne Studios 8.82
UNIQLO 8.81
Shiseido 8.57
Hermès 8.10
Pioneer 7.91
Loewe 7.37
Shake Shack 7.24
Gundam 7.16
Stüssy 7.07
Snoopy And The Peanuts Gang 6.92
Leica 6.81
Bandai Namco 6.30
Bose 6.17
Clarks 5.85
KARL LAGERFELD 5.64
Dr. Martens 5.58
Panasonic 5.40
Summit Entertainment 5.06
Miu Miu 4.85
Sega 4.75
The North Face 4.62
New Balance 4.51
Supreme 4.49
Moncler 4.48
G-shock 3.89
KENZO 3.74
Tiffany 3.63
Olympus 3.61
ASICS 3.58
Star Wars 3.49
UberEATS 3.47
Carhartt 3.37
Cartier 3.33
Amazon 2.99

Official Profiles

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Artist: Towa Tei

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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