Towa Tei
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
88,451
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:04:31 UTC
Genres
Biography
2024年秋にはソロデビュー30周年を迎える。それに先立ち記念シングル「TYPICAL!」7inchアナログを2024年8月にリリース。藤井隆主宰音楽レーベルSLENDERIE RECORD の10周年を記念したシングルスでは、今田耕 KOJI 1200 / Shining Starをサウンドプロデュース。2024年10月からMUJI代官山の店内音楽監修を務める。11月に「ZOUNDTRACKS」12inchアナログをリリース。
Towa Tei resonates most with 25-34 & 18-24 audiences and shows durable presence in JAPAN, UNITED STATES, BRAZIL. With a heavily male (74%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (21,610 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Isetan, Mixcloud, Sonic makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 88,451 · Engagements 1,139 · Rate 1.3% Posts 4,210 · Views 21,610 · Avg Likes 1,105 · Avg Comments 47 · Avg Views 21,610 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 30% 35-44: 17% 45-64: 8% |
Largest: 25-34 (41%); next: 18-24 (30%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
JAPAN (38%) UNITED STATES (20%) BRAZIL (5%) SOUTH KOREA (4%) ARGENTINA (4%) |
Top regions: JAPAN (38%), UNITED STATES (20%), BRAZIL (5%) |
| Platform Engagement | Instagram: 546 avg likes/post · Youtube: 21,610 avg views/post | Best reach: Youtube 21,610 avg views; best engagement: Youtube 559 avg likes |
Top Brand Affinities
Isetan
Mixcloud
Sonic
Maison Kitsuné
Jil Sander
MOOG
Maison Margiela
Akai
A.P.C.
Atmos
Arc'teryx
Jean Paul Gaultier
| Brand | Category | Score |
|---|---|---|
| Isetan | 46.32 | |
| Mixcloud | 35.21 | |
| Sonic | 33.25 | |
| Maison Kitsuné | 29.36 | |
| Jil Sander | 25.38 | |
| MOOG | 22.92 | |
| Maison Margiela | 15.66 | |
| Akai | 14.48 | |
| A.P.C. | 14.33 | |
| Atmos | 11.92 | |
| Arc'teryx | 11.65 | |
| Jean Paul Gaultier | 10.68 | |
| Ableton | 9.92 | |
| Paul Smith | 9.75 | |
| Vivienne Westwood | 9.71 | |
| Marni | 9.58 | |
| Acne Studios | 8.82 | |
| UNIQLO | 8.81 | |
| Shiseido | 8.57 | |
| Hermès | 8.10 | |
| Pioneer | 7.91 | |
| Loewe | 7.37 | |
| Shake Shack | 7.24 | |
| Gundam | 7.16 | |
| Stüssy | 7.07 | |
| Snoopy And The Peanuts Gang | 6.92 | |
| Leica | 6.81 | |
| Bandai Namco | 6.30 | |
| Bose | 6.17 | |
| Clarks | 5.85 | |
| KARL LAGERFELD | 5.64 | |
| Dr. Martens | 5.58 | |
| Panasonic | 5.40 | |
| Summit Entertainment | 5.06 | |
| Miu Miu | 4.85 | |
| Sega | 4.75 | |
| The North Face | 4.62 | |
| New Balance | 4.51 | |
| Supreme | 4.49 | |
| Moncler | 4.48 | |
| G-shock | 3.89 | |
| KENZO | 3.74 | |
| Tiffany | 3.63 | |
| Olympus | 3.61 | |
| ASICS | 3.58 | |
| Star Wars | 3.49 | |
| UberEATS | 3.47 | |
| Carhartt | 3.37 | |
| Cartier | 3.33 | |
| Amazon | 2.99 |
Official Profiles
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LoginArtist: Towa Tei
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|---|---|---|---|---|
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