Towa Bird

Towa Bird

Country: GB | Gender: female

Influence: 51.46% Fanbase: 28.92% Trending: 62.73% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Brandy Melville • 11.63% • Very Strong

As of 2025-09-09

2,209,947

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:54:47 UTC

Genres

rockrockalternativealternativeelectronicelectronic

Biography

Since taking up electric guitar at the age of 12, Towa Bird has come to rely on her chosen instrument as something of a second voice – an immediate vessel for raw self-expression, often manifested in the form of frenetic yet sublimely executed guitar solos. Now 23 years old, the Hong Kong-born, half-Filipino, half-English singer/songwriter is ready to unleash her own original music unto the world. She says of the music - “I grew up listening to so many male-gazey love songs, and it was important to put something out into the world that felt like the music I wanted for myself when I was a kid.” She’s able to do just that with her sweetly crafted sound – one that strikes a rare balance of boldness with sensitivity, and is both wildly explosive while sharing a tender exploration of queerness, identity, and the complexities of love.

Towa Bird Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Towa Bird cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily male (56%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 997,900 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Brandy Melville, Acne Studios, Glossier, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Towa Bird score 7.71%Very Strong bucket.
Brand: Brandy MelvilleBrand: Acne StudiosBrand: Glossier
Followers:2,209,947
Engagements:170,452
Rate:7.7%
Posts:529
Views:1,011,149
Avg Likes:165,080
Avg Comments:459
Avg Views:1,011,149

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,209,947 · Engagements 170,452 · Rate 7.7%
Posts 529 · Views 1,011,149 · Avg Likes 165,080 · Avg Comments 459 · Avg Views 1,011,149
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 58%
25-34: 27%
13-17: 9%
35-44: 4%
Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split Female: 44%
Male: 56%
Non-binary/Other: 0%
Skews male (56%)
Top Countries UNITED STATES (24%)
BRAZIL (10%)
UNITED KINGDOM (7%)
PHILIPPINES (4%)
CANADA (4%)
Top regions: UNITED STATES (24%), BRAZIL (10%), UNITED KINGDOM (7%)
Platform Engagement Instagram: 46,899 avg likes/post · Tiktok: 997,900 avg views/post · Youtube: 13,249 avg views/post Best reach: Tiktok 997,900 avg views; best engagement: Tiktok 117,700 avg likes

Top Brand Affinities

Brandy Melville
Score: 11.63
Acne Studios
Score: 8.86
Glossier
Score: 7.33
Steve Madden
Score: 7.19
Maison Margiela
Score: 5.87
Lollapalooza
Score: 5.64
Coach
Score: 5.42
Ableton
Score: 5.08
Free People
Score: 4.86
Urban Outfitters
Score: 4.22
Kodak
Score: 4.07
Target
Score: 3.68
Brand Category Score
Brandy Melville 11.63
Acne Studios 8.86
Glossier 7.33
Steve Madden 7.19
Maison Margiela 5.87
Lollapalooza 5.64
Coach 5.42
Ableton 5.08
Free People 4.86
Urban Outfitters 4.22
Kodak 4.07
Target 3.68
Miu Miu 3.64
Dr. Martens 3.59
American Eagle 3.53
Busch 3.52
Polaroid 3.22
Paramount Pictures 3.06
Pull&Bear 3.02
Coachella 2.92
ASOS 2.87
Marc Jacobs 2.86
SoundCloud 2.79
Spotify Music 2.73
MTV 2.66
Warner Bros 2.50
Too Faced Cosmetics 2.47
Lululemon Athletica 2.41
Fujifilm 2.34
Carhartt 2.28
Sephora 2.23
Pantone Inc 2.20
Fenty beauty 2.19
Calvin Klein 2.14
Nickelodeon 2.10
GAP 2.10
Sunnies Studios 2.05
Victoria's Secret 2.03
Vans 1.99
Sprite 1.93
Bellagio 1.90
Tinder 1.88
Adobe 1.86
Cafecito 1.80
Beats Electronics 1.80
Showtime 1.78
New Balance 1.77
Chrysler 1.76
Chipotle Mexican Grill 1.73
Balenciaga 1.70

Official Profiles

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Artist: Towa Bird

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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