Towa Bird
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,209,947
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:54:47 UTC
Genres
Biography
Towa Bird cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily male (56%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 997,900 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Brandy Melville, Acne Studios, Glossier, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,209,947 · Engagements 170,452 · Rate 7.7% Posts 529 · Views 1,011,149 · Avg Likes 165,080 · Avg Comments 459 · Avg Views 1,011,149 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 27% 13-17: 9% 35-44: 4% |
Largest: 18-24 (58%); next: 25-34 (27%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
UNITED STATES (24%) BRAZIL (10%) UNITED KINGDOM (7%) PHILIPPINES (4%) CANADA (4%) |
Top regions: UNITED STATES (24%), BRAZIL (10%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 46,899 avg likes/post · Tiktok: 997,900 avg views/post · Youtube: 13,249 avg views/post | Best reach: Tiktok 997,900 avg views; best engagement: Tiktok 117,700 avg likes |
Top Brand Affinities
Brandy Melville
Acne Studios
Glossier
Steve Madden
Maison Margiela
Lollapalooza
Coach
Ableton
Free People
Urban Outfitters
Kodak
Target
| Brand | Category | Score |
|---|---|---|
| Brandy Melville | 11.63 | |
| Acne Studios | 8.86 | |
| Glossier | 7.33 | |
| Steve Madden | 7.19 | |
| Maison Margiela | 5.87 | |
| Lollapalooza | 5.64 | |
| Coach | 5.42 | |
| Ableton | 5.08 | |
| Free People | 4.86 | |
| Urban Outfitters | 4.22 | |
| Kodak | 4.07 | |
| Target | 3.68 | |
| Miu Miu | 3.64 | |
| Dr. Martens | 3.59 | |
| American Eagle | 3.53 | |
| Busch | 3.52 | |
| Polaroid | 3.22 | |
| Paramount Pictures | 3.06 | |
| Pull&Bear | 3.02 | |
| Coachella | 2.92 | |
| ASOS | 2.87 | |
| Marc Jacobs | 2.86 | |
| SoundCloud | 2.79 | |
| Spotify Music | 2.73 | |
| MTV | 2.66 | |
| Warner Bros | 2.50 | |
| Too Faced Cosmetics | 2.47 | |
| Lululemon Athletica | 2.41 | |
| Fujifilm | 2.34 | |
| Carhartt | 2.28 | |
| Sephora | 2.23 | |
| Pantone Inc | 2.20 | |
| Fenty beauty | 2.19 | |
| Calvin Klein | 2.14 | |
| Nickelodeon | 2.10 | |
| GAP | 2.10 | |
| Sunnies Studios | 2.05 | |
| Victoria's Secret | 2.03 | |
| Vans | 1.99 | |
| Sprite | 1.93 | |
| Bellagio | 1.90 | |
| Tinder | 1.88 | |
| Adobe | 1.86 | |
| Cafecito | 1.80 | |
| Beats Electronics | 1.80 | |
| Showtime | 1.78 | |
| New Balance | 1.77 | |
| Chrysler | 1.76 | |
| Chipotle Mexican Grill | 1.73 | |
| Balenciaga | 1.70 |
Official Profiles
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LoginArtist: Towa Bird
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















